The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which changes you’ve made, what revenue each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the most popular up-and-coming tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketing professionals around the world.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to make the most of this cutting-edge tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. But, even experienced marketers can find it challenging to manage a large number of campaigns from time to time. This is where Voluum Automizer comes to be appropriate.
Automizer is their brand new automation tool based on two foundations: automation rules & website traffic source integrations
The latter lets you to totally integrate with various web traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you set up your campaigns rapidly and also successfully but likewise do actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can likewise develop essential cost integration with Google Ads and also Facebook.
When you totally integrate particular website traffic sources, you can then set up your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are abrupt modifications in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with vivid icons instantly when they satisfy set conditions.
The rules feature will certainly let you save lots of time and also automate a portion of your daily work.
Traffic Source as well as Affiliate Network Templates
Besides complete integrations, Voluum enables you accessibility to templates for a number of offers, traffic sources, and also affiliate networks.
This function contains 35 templates from some of one of the most usual web traffic sources and 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
The most evident feature a tracker need to have is the capacity to track user actions properly. Voluum takes it to a whole new level by offering customers tracking features like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Along with the capability to submit conversions, the manual cost update function allows users to customize campaign costs straight through the tracker. This procedure is likewise manual, and it’s necessary in cases where your website traffic sources are not sharing the cost details immediately.
Lander Protection Script
All software program providers are under a lot of stress to produce a secure environment for users. By using functions like lander protection scripts, Voluum has actually utilized this opportunity to strengthen its relationship with its consumers.
This safety and security feature allows you shield top performing landing pages as it filters out visitors that did not originate from a campaign URL, which bolsters conversion rates while reducing costs
Remember that the code requires PHP in order to be applied, so it can not be made use of in all situations.
Bot Detection and also Questionable Traffic Filter
Bot website traffic is a big issue in native, pop, redirect, as well as push web traffic. Together with making your campaign more pricey, bots can additionally mess with your performance metrics as well as make optimization baffling at best. It can be pricey otherwise dealt with, which is the reason Voluum has executed a dubious website traffic filter plus bot detection capabilities.
This tracking software program makes use of a script called the honeypot to determine the percent of bots clicking on your web links. Setting up the script is very straightforward too. All you require to do is duplicate the script with the proper tracking domain into the constituents of the landing web page you wish to supervise.
The honeypot script can be made use of on landing web pages only, which means that it’s not appropriate for direct link campaigns. Fortunately, Voluum also discovers other types of questionable clicks that are caused by various other sources.
This function is a new addition to the platform, and also the idea is reasonably straightforward. It enables users to be able to put a marker or visual tag to different campaign variables depending upon their performance. This permits you to swiftly decide what metrics are doing well as well as which ones require to be changed.
Notifications and also Customized Alerts
One of our top Voluum functions is the platform’s ability to send out notifications and alerts. Depending upon your settings, you can be updated based upon different events and milestones achieved in your campaign. You can even get them on your smart phones as the tracking software has applications readily available for both iOS and Android.
System alerts are preset in Voluum and also can be caused by the following incidents:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are completely personalized. You decide what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you will not have to be attached to your desktop. All you’ve got to do is put up the alert criteria. The minute the conditions are fulfilled, you will be quickly informed.
As any type of marketing expert would inform you, optimization is an art form that you can just get a grip on by means of practice. Established marketing professionals may not have much usage for this feature. Nonetheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This sort of optimization instantly develops A/B payment that consist of various landers and offers to make sure that it can redirect the most effective web traffic to the very best offer based on ROI and also various other criteria. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is vital, and also Voluum permits you access to all the data you’ll ever before require in various formats. You can immediately create various of reports that are generated in real time as well as include up to thirty unique data points. Some of the additional analysis functions consist of:
- Traffic logs
- Several currencies including euros, pounds, dollars and also a whole lot more
- A committed reporting API
For customers that prefer manual optimization, Voluum includes a full suite of features that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Really quick
- Protects your data
- No investment in added equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Lack of client assistance.
- It is a cloud-based service, indicating that it just stores your information for a limited duration. This suggests that if you want to inspect your campaign performance from more than a year earlier for instance, then that is not possible.
Voluum Prices as well as Plans
Voluum’s plans and also pricing structure have gone through a great deal of modifications since the company launched. After numerous years on the somewhat higher end of the range, the tracker’s cost has actually gone down recently, as well as the company has also increased the number of attributes offered on all plans.
The Discover plan is one of the most moderately valued, as well as it permits approximately twenty campaigns along with 3 months of information retention. It offers limited tracking functions, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should go with either the Profit or Grow plans, which permit 6 and also twelve months of information retention respectively. Both enable unlimited campaigns, several customized domains, as well as advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and also is most likely to be here well into the future. It has established itself as a reputable and useful affiliate advertising and marketing tracking tool.
If you are new to this application or perhaps new to affiliate marketing tracking, after that you can look at tips through a Voluum tutorial online to get a far better concept of just how to track your campaign.
Voluum is an efficient tool, and although it does have some small imperfections, the positives take precedence over the negatives, and also it is among the very best affiliate advertising tracking platforms to use today.