The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what profit each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the hottest promising tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketers around the globe.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to take advantage of this innovative tool.
Automizer and also Traffic Source Integrations
Setting up and using a tracker is a quite easy procedure in the affiliate world. However, even experienced marketing professionals can find it tough to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be relevant.
Automizer is their new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter lets you to totally integrate with different website traffic sources such as Facebook Ads, Taboola, and so on. This not only lets you establish your campaigns rapidly and successfully however additionally carry out actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- exclude non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can additionally develop vital cost integration with Google Ads and also Facebook.
As soon as you fully integrate particular traffic sources, you can after that establish your very own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark custom variables with vivid icons instantly when they meet set conditions.
The rules feature will certainly let you save lots of time and automate a portion of your daily work.
Traffic Source as well as Affiliate Network Templates
Besides full integrations, Voluum enables you accessibility to templates for a number of offers, website traffic sources, and also affiliate networks.
This function consists of 35 templates from several of the most usual website traffic sources and also 15+ templates from prominent networks that assist you to hit the ground running.
Various Tracking Options
One of the most evident function a tracker need to have is the capability to keep track of individual actions precisely. Voluum takes it to a whole new level by offering individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
Together with the capacity to submit conversions, the manual cost update function allows users to change campaign costs directly through the tracker. This procedure is likewise manual, as well as it’s vital in cases where your website traffic sources are not conveying the cost information automatically.
Lander Protection Script
All software application providers are under a lot of stress to develop a secure environment for customers. By applying features like lander protection scripts, Voluum has actually utilized this chance to reinforce its relationship with its customers.
This security attribute allows you shield top performing landing web pages as it removes site visitors that did not originate from a campaign link, which boosts conversion rates while lowering costs
Keep in mind that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Discovery and Suspicious Web Traffic Filter
Bot website traffic is a huge issue in native, pop, redirect, and also push website traffic. In addition to making your campaign extra pricey, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be pricey if not dealt with, which is the reason that Voluum has actually implemented a dubious web traffic filter plus bot detection capabilities.
This tracking software makes use of a script referred to as the honeypot to establish the percentage of bots clicking on your web links. Installing the script is very straightforward also. All you require to do is copy the script with the proper tracking domain right into the components of the landing web page you intend to supervise.
The honeypot script can be made use of on landing web pages only, which means that it’s not apt for direct link campaigns. Fortunately, Voluum likewise discovers various other sorts of dubious clicks that are caused by various other sources.
This feature is a new addition to the system, as well as the concept is fairly uncomplicated. It allows individuals to be able to place a marker or visual tag to various campaign variables depending on their performance. This allows you to quickly choose what metrics are doing well and also which ones require to be changed.
Notices as well as Custom Alerts
Among our top Voluum features is the system’s capacity to send notifications and alerts. Relying on your settings, you can be updated based on different events and also milestones achieved in your campaign. You can also get them on your mobile devices as the tracking software program has applications readily available for both iPhone as well as Android.
System alerts are preset in Voluum and can be activated by the following occurrences:
- First conversion
- First campaign with website traffic
- Various conversion cap limitations
- Failed payments
- Various other payment issues
Custom alerts, on the other hand, are completely personalized. You determine what events are essential fo you. Are you testing a new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a new vertical? With alerts, you will not need to be affixed to your desktop computer. All you’ve reached do is install the alert criteria. The moment the conditions are met, you will certainly be immediately notified.
As any online marketer would certainly inform you, optimization is an art form that you can only get a grasp on using practice. Established marketing professionals may not have much use for this feature. Nevertheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This kind of optimization instantly develops A/B payment that consist of different landers as well as offers to ensure that it can redirect the most effective website traffic to the very best offer based upon ROI as well as other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is essential, and also Voluum permits you access to all the data you’ll ever before need in numerous formats. You can instantaneously produce various of reports that are created in real time and consist of approximately thirty distinctive data points. Several of the added analysis features consist of:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars and also a lot more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum includes a complete suite of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Shields your data
- No investment in added tools
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of client assistance.
- It is a cloud-based solution, suggesting that it only stores your data for a limited duration. This means that if you intend to inspect your campaign performance from greater than a year earlier as an example, then that is not feasible.
Voluum Prices as well as Plans
Voluum’s plans as well as price structure have undergone a lot of changes since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has actually dropped lately, and also the company has additionally enhanced the variety of functions readily available on all plans.
The Discover plan is one of the most moderately priced, and it allows approximately twenty campaigns along with three months of data retention. It provides limited tracking functions, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should opt for either the Profit or Grow plans, which allow six and twelve months of data retention respectively. Both allow unrestricted campaigns, several custom domains, and also advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time and also is most likely to be here well into the future. It has established itself as a reputable as well as useful affiliate advertising and marketing tracking tool.
If you are new to this application and even new to affiliate marketing tracking, after that you can look at ideas through a Voluum tutorial online to get a better concept of just how to track your campaign.
Voluum is a reliable tool, as well as although it does have some minor problems, the positives take precedence over the negatives, and also it is one of the most effective affiliate advertising tracking systems to make use of today.