The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which alters you have actually made, what earnings each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the best up-and-coming tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this ingenious tool.
Automizer and also Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. Yet, even experienced online marketers can find it hard to manage a large number of campaigns now and then. This is where Voluum Automizer becomes appropriate.
Automizer is their new automation tool based on 2 foundations: automation rules & web traffic source integrations
The latter lets you to completely integrate with different traffic sources such as Facebook Ads, Taboola, etc. This not only lets you establish your campaigns promptly and also efficiently however likewise carry out actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- leave out non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can likewise create essential cost integration with Google Ads as well as Facebook.
As soon as you totally integrate specific web traffic sources, you can then establish your own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with vivid icons automatically when they fulfill established conditions.
The rules feature will let you save lots of time as well as automate a piece of your daily work.
Website Traffic Source and Affiliate Network Templates
Apart From complete integrations, Voluum allows you accessibility to templates for a variety of offers, website traffic sources, as well as affiliate networks.
This function includes 35 templates from several of one of the most typical web traffic sources as well as 15+ templates from popular networks that assist you to hit the ground running.
Different Tracking Options
The most apparent attribute a tracker must have is the capacity to keep track of user actions precisely. Voluum takes it to an entire new level by offering users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
In addition to the capacity to submit conversions, the manual cost update function allows individuals to change campaign costs directly through the tracker. This procedure is additionally manual, and it’s imperative in cases where your web traffic sources are not sharing the cost info immediately.
Lander Protection Script
All software program companies are under a great deal of stress to develop a safe environment for customers. By applying features like lander protection scripts, Voluum has used this opportunity to enhance its relationship with its clients.
This security feature lets you shield top performing landing pages as it filters out site visitors that did not originate from a campaign link, which boosts conversion rates while minimizing costs
Bear in mind that the code needs PHP in order to be executed , so it can not be utilized in all scenarios.
Bot Discovery as well as Suspicious Website Traffic Filter
Bot website traffic is a huge problem in native, pop, redirect, and push traffic. In addition to making your campaign more pricey, bots can also mess with your performance metrics and also make optimization baffling at best. It can be costly if not resolved, which is the reason why Voluum has actually executed a dubious web traffic filter plus bot detection capabilities.
This tracking software application takes advantage of a script known as the honeypot to identify the portion of bots clicking your web links. Mounting the script is very straightforward too. All you need to do is replicate the script with the appropriate tracking domain name into the constituents of the landing web page you want to oversee.
The honeypot script can be utilized on landing pages only, which implies that it’s not appropriate for direct link campaigns. Thankfully, Voluum additionally discovers various other types of suspicious clicks that are activated by other sources.
This feature is a new addition to the system, and also the idea is relatively uncomplicated. It allows users to be able to place a marker or visual tag to different campaign variables depending upon their performance. This permits you to promptly choose what metrics are succeeding and also which ones require to be altered.
Notices and also Customized Alerts
One of our top Voluum functions is the platform’s capacity to send notifications and also alerts. Depending on your setups, you can be updated based on various events and milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software program has apps available for both iOS as well as Android.
System notifications are pre-programmed in Voluum and can be triggered by the following incidents:
- First conversion
- First campaign with website traffic
- Various conversion cap limitations
- Failed payments
- Various other payment problems
Custom alerts, on the other hand, are entirely individualized. You determine what events are very important fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you won’t have to be affixed to your desktop computer. All you have actually reached do is put up the alert criteria. The minute the conditions are met, you will be immediately informed.
As any type of marketing professional would certainly tell you, optimization is an art form that you can only get a grasp on through practice. Established marketers might not have much usage for this function. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This kind of optimization automatically produces A/B payment that consist of various landers and offers to make sure that it can redirect the best website traffic to the very best offer based on ROI as well as various other requirements. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is essential, as well as Voluum enables you accessibility to all the data you’ll ever require in numerous formats. You can immediately produce countless of reports that are generated in real time and include up to thirty distinct data points. A few of the extra analysis functions include:
- Traffic logs
- Several currencies including euros, pounds, dollars as well as a lot more
- A dedicated reporting API
For clients that have a preference for manual optimization, Voluum includes a complete collection of features that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Really fast
- Safeguards your data
- No investment in additional tools
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based solution, implying that it just stores your information for a limited duration. This indicates that if you intend to inspect your campaign performance from greater than a year earlier as an example, then that is not possible.
Voluum Rates and also Plans
Voluum’s plans as well as pricing structure have gone through a lot of adjustments since the business launched. After a number of years on the rather higher end of the range, the tracker’s cost has gone down just recently, and the business has actually also enhanced the variety of functions available on all plans.
The Discover plan is the most reasonably valued, as well as it enables as much as twenty campaigns along with 3 months of information retention. It supplies limited tracking functions, and it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to go with either the Profit or Grow plans, which allow 6 as well as twelve months of data retention respectively. Both permit limitless campaigns, numerous custom domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for a long time as well as is going to be here well into the future. It has actually established itself as a trustworthy and also useful affiliate marketing tracking tool.
If you are brand-new to this application and even brand-new to affiliate marketing tracking, then you can check out tips through a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is an effective tool, and although it does have some small defects, the positives take precedence over the negatives, and it is among the best affiliate advertising tracking platforms to make use of today.