The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which changes you have actually made, what revenue each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the best up-and-coming tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the best tracker for marketers around the world.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to make the most of this cutting-edge tool.
Automizer as well as Web Traffic Source Integrations
Setting up and using a tracker is a pretty easy procedure in the affiliate world. But, even experienced marketing professionals can find it tough to manage a large number of campaigns from time to time. This is where Voluum Automizer ends up being relevant.
Automizer is their brand-new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with various traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you establish your campaigns rapidly and effectively however additionally do actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- and also form rules
With Automizer, you can also develop vital cost integration with Google Ads and also Facebook.
Once you totally integrate certain website traffic sources, you can then establish your very own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are unexpected changes in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark custom variables with vibrant icons immediately when they fulfill established conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a chunk of your daily work.
Website Traffic Source as well as Affiliate Network Templates
Apart From complete integrations, Voluum permits you access to templates for a variety of offers, traffic sources, and also affiliate networks.
This function contains 35 templates from several of one of the most common web traffic sources as well as 15+ templates from prominent networks that help you to hit the ground running.
Various Tracking Options
One of the most evident feature a tracker must have is the capacity to keep track of user actions accurately. Voluum takes it to an entire new level by offering customers tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
Along with the capacity to post conversions, the manual cost update attribute lets users to change campaign costs straight through the tracker. This process is likewise manual, and also it’s essential in cases where your website traffic sources are not sharing the cost info immediately.
Lander Protection Script
All software providers are under a great deal of pressure to develop a safe environment for customers. By using features like lander protection scripts, Voluum has actually used this chance to strengthen its relationship with its clients.
This safety function lets you safeguard top performing landing pages as it removes site visitors that did not come from a campaign link, which bolsters conversion rates while minimizing costs
Keep in mind that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Discovery as well as Dubious Website Traffic Filter
Bot web traffic is a large problem in native, pop, redirect, as well as push traffic. Along with making your campaign extra costly, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be expensive otherwise dealt with, which is the reason Voluum has actually executed a suspicious website traffic filter plus bot detection abilities.
This tracking software program takes advantage of a script referred to as the honeypot to determine the percent of bots clicking your web links. Mounting the script is very easy also. All you need to do is duplicate the script with the correct tracking domain name into the constituents of the landing web page you want to supervise.
The honeypot script can be used on landing web pages only, which means that it’s not appropriate for direct link campaigns. Luckily, Voluum also discovers other kinds of dubious clicks that are activated by various other sources.
This feature is a new enhancement to the platform, and also the principle is relatively simple. It permits individuals to be able to place a marker or visual tag to various campaign variables depending on their performance. This enables you to rapidly choose what metrics are doing well as well as which ones require to be changed.
Notifications and Customized Alerts
Among our top Voluum attributes is the platform’s ability to send notices as well as alerts. Relying on your settings, you can be updated based upon various events and milestones accomplished in your campaign. You can also get them on your mobile devices as the tracking software has apps readily available for both iPhone and Android.
System notifications are preset in Voluum and can be caused by the following occurrences:
- First conversion
- First campaign with web traffic
- Different conversion cap limitations
- Failed payments
- Other payment issues
Customized alerts, on the other hand, are absolutely individualized. You decide what events are necessary fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t need to be affixed to your desktop. All you have actually got to do is install the alert criteria. The moment the conditions are satisfied, you will be right away informed.
As any type of marketer would certainly tell you, optimization is an art form that you can only get a grasp on using practice. Established online marketers may not have much use for this function. Nevertheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization immediately produces A/B payment that contain various landers as well as offers to ensure that it can redirect the best traffic to the best offer based on ROI as well as other criteria. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is important, as well as Voluum enables you access to all the data you’ll ever before need in various formats. You can immediately produce numerous of reports that are produced in real time and consist of up to thirty unique data points. Several of the additional evaluation attributes consist of:
- Traffic logs
- Numerous currencies including euros, pounds, dollars and also a great deal more
- A committed reporting API
For customers that like manual optimization, Voluum consists of a full suite of functions that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Really fast
- Protects your data
- No investment in extra tools
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based service, meaning that it just stores your data for a limited period. This implies that if you intend to check your campaign performance from more than a year earlier for example, then that is not possible.
Voluum Rates and also Plans
Voluum’s plans as well as pricing structure have undergone a lot of adjustments since the company launched. After a number of years on the somewhat higher end of the range, the tracker’s cost has actually gone down recently, as well as the business has likewise enhanced the number of attributes readily available on all plans.
The Discover plan is one of the most moderately priced, and it allows approximately twenty campaigns in addition to three months of information retention. It supplies limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in should choose either the Profit or Grow plans, which permit 6 as well as twelve months of information retention respectively. Both permit unrestricted campaigns, multiple customized domains, as well as advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for plenty of time as well as is going to be here well into the future. It has actually established itself as a reliable as well as helpful affiliate marketing tracking tool.
If you are new to this application or perhaps new to affiliate advertising tracking, then you can look at ideas with a Voluum tutorial online to get a better concept of how to track your campaign.
Voluum is an effective tool, and also although it does have some minor problems, the positives take precedence over the downsides, and also it is among the most effective affiliate marketing tracking systems to make use of today.