The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you’ve made, what profit each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the best promising tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for marketing professionals around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to maximize this innovative tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a rather basic procedure in the affiliate world. But, even experienced online marketers can find it tough to manage a large number of campaigns from time to time. This is where Voluum Automizer becomes relevant.
Automizer is their new automation tool based upon 2 foundations: automation rules & website traffic source integrations
The latter lets you to totally integrate with different traffic sources such as Facebook Ads, Taboola, etc. This not only lets you establish your campaigns swiftly as well as successfully however also execute actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- instantly update your traffic-source costs
- as well as form rules
With Automizer, you can also create crucial cost integration with Google Ads as well as Facebook.
As soon as you fully integrate certain web traffic sources, you can after that establish your own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark customized variables with vibrant icons immediately when they satisfy established conditions.
The rules feature will certainly let you save lots of time as well as automate a piece of your everyday work.
Web Traffic Source and Affiliate Network Templates
Other than complete integrations, Voluum allows you accessibility to templates for a variety of offers, traffic sources, and also affiliate networks.
This attribute includes 35 templates from some of the most typical website traffic sources and also 15+ templates from prominent networks that assist you to hit the ground running.
Different Tracking Options
One of the most obvious feature a tracker should have is the capacity to track individual actions properly. Voluum takes it to a whole new level by offering users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the ability to post conversions, the manual cost update attribute lets customers to customize campaign costs straight through the tracker. This process is additionally manual, and it’s necessary in cases where your traffic sources are not sharing the cost info instantly.
Lander Protection Script
All software service providers are under a great deal of pressure to develop a secure environment for individuals. By applying functions like lander protection scripts, Voluum has utilized this chance to enhance its partnership with its customers.
This safety and security feature lets you safeguard top performing landing pages as it filters out visitors that did not come from a campaign link, which boosts conversion rates while decreasing costs
Remember that the code needs PHP in order to be executed , so it can not be used in all situations.
Bot Discovery and Questionable Traffic Filter
Bot website traffic is a huge problem in native, pop, redirect, and push web traffic. Together with making your campaign much more expensive, bots can also mess with your performance metrics and also make optimization baffling at best. It can be costly if not addressed, which is the reason that Voluum has implemented a questionable website traffic filter plus bot detection capabilities.
This tracking software program makes use of a script known as the honeypot to determine the percent of bots clicking your links. Mounting the script is very basic too. All you require to do is duplicate the script with the right tracking domain name right into the components of the landing web page you want to monitor.
The honeypot script can be utilized on landing web pages only, which suggests that it’s not suitable for direct link campaigns. Thankfully, Voluum additionally discovers various other sorts of dubious clicks that are triggered by various other sources.
This attribute is a new addition to the system, as well as the idea is reasonably straightforward. It enables individuals to be able to place a marker or visual tag to different campaign variables depending upon their performance. This enables you to rapidly determine what metrics are succeeding and which ones require to be altered.
Notices as well as Custom Alerts
Among our leading Voluum attributes is the system’s capacity to send notifications as well as alerts. Relying on your settings, you can be updated based upon various events and also milestones completed in your campaign. You can also get them on your mobile phones as the tracking software program has apps readily available for both iPhone and also Android.
System notifications are pre-programmed in Voluum as well as can be caused by the following events:
- First conversion
- First campaign with web traffic
- Different conversion cap limits
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are totally customized. You decide what events are necessary fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be attached to your desktop. All you have actually reached do is install the alert criteria. The minute the conditions are satisfied, you will be instantly notified.
As any kind of marketing professional would certainly tell you, optimization is an art form that you can just get a grip on through practice. Established marketers may not have much use for this feature. Nonetheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This kind of optimization automatically creates A/B payment that contain various landers as well as offers to make sure that it can redirect the very best web traffic to the most effective offer based upon ROI as well as other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is crucial, as well as Voluum allows you access to all the data you’ll ever before need in different formats. You can promptly produce various of reports that are produced in real time and also include approximately thirty distinctive data points. A few of the added evaluation functions consist of:
- Traffic logs
- Several currencies including euros, pounds, dollars as well as a lot more
- A devoted reporting API
For customers that like manual optimization, Voluum consists of a complete suite of features that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Safeguards your data
- No investment in added equipment
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based solution, suggesting that it just stores your data for a limited period. This suggests that if you intend to inspect your campaign performance from more than a year earlier for example, then that is not possible.
Voluum Rates and Plans
Voluum’s plans and price structure have undergone a lot of adjustments since the company launched. After numerous years on the rather higher end of the range, the tracker’s price has gone down lately, and also the business has actually likewise enhanced the number of functions readily available on all plans.
The Discover plan is one of the most reasonably valued, as well as it permits approximately twenty campaigns as well as three months of information retention. It offers limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in should opt for either the Profit or Grow plans, which enable six and twelve months of information retention respectively. Both allow unlimited campaigns, multiple custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is going to be here well into the future. It has actually established itself as a reputable and beneficial affiliate marketing tracking tool.
If you are new to this application or even new to affiliate advertising tracking, after that you can consider pointers via a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is an effective tool, as well as although it does have some small defects, the positives take precedence over the downsides, and it is one of the most effective affiliate marketing tracking systems to make use of today.