The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what revenue each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the most popular promising tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketing professionals around the world.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to maximize this ingenious tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a quite easy procedure in the affiliate world. Yet, even experienced online marketers can find it difficult to manage a large number of campaigns from time to time. This is where Voluum Automizer ends up being appropriate.
Automizer is their all new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with numerous website traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns swiftly and efficiently yet additionally execute actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- leave out non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can likewise create essential cost integration with Google Ads as well as Facebook.
When you fully integrate specific web traffic sources, you can after that establish your very own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with colorful icons automatically when they meet set conditions.
The rules feature will let you save lots of time and automate a piece of your everyday work.
Web Traffic Source and Affiliate Network Templates
Aside From full integrations, Voluum enables you accessibility to templates for a number of offers, website traffic sources, and affiliate networks.
This function consists of 35 templates from some of one of the most typical traffic sources and also 15+ templates from prominent networks that help you to hit the ground running.
Different Tracking Options
One of the most noticeable attribute a tracker ought to have is the capability to keep track of user actions properly. Voluum takes it to a whole new level by offering individuals tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
In addition to the capacity to upload conversions, the manual cost update function allows users to customize campaign costs directly through the tracker. This process is also manual, and it’s imperative in cases where your website traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software companies are under a lot of stress to create a safe environment for individuals. By applying features like lander protection scripts, Voluum has used this chance to enhance its partnership with its clients.
This protection function allows you secure top performing landing pages as it removes visitors that did not come from a campaign URL, which boosts conversion rates while reducing costs
Bear in mind that the code needs PHP in order to be applied, so it can not be used in all situations.
Bot Discovery and Suspicious Website Traffic Filter
Bot traffic is a huge issue in native, pop, redirect, and push traffic. Together with making your campaign much more costly, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be costly otherwise addressed, which is the reason that Voluum has implemented a dubious traffic filter plus bot detection capabilities.
This tracking software program uses a script known as the honeypot to establish the percent of bots clicking on your links. Installing the script is really straightforward too. All you require to do is duplicate the script with the correct tracking domain right into the constituents of the landing web page you want to oversee.
The honeypot script can be utilized on landing pages only, which indicates that it’s not suitable for direct link campaigns. Fortunately, Voluum additionally detects other types of questionable clicks that are triggered by various other sources.
This attribute is a new enhancement to the platform, as well as the concept is fairly straightforward. It permits customers to be able to place a marker or visual tag to various campaign variables depending on their performance. This allows you to rapidly determine what metrics are succeeding and which ones require to be changed.
Notices as well as Custom Alerts
Among our leading Voluum attributes is the platform’s ability to send notices and alerts. Relying on your setups, you can be updated based upon different events and milestones achieved in your campaign. You can even get them on your smart phones as the tracking software program has applications readily available for both iPhone and Android.
System notices are pre-programmed in Voluum and can be triggered by the following occurrences:
- First conversion
- First campaign with website traffic
- Different conversion cap limitations
- Failed payments
- Various other payment problems
Custom alerts, on the other hand, are completely customized. You decide what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a brand-new vertical? With alerts, you won’t need to be attached to your desktop. All you have actually got to do is set up the alert criteria. The moment the conditions are fulfilled, you will certainly be immediately informed.
As any type of marketing professional would inform you, optimization is an art form that you can just get a grip on through practice. Established marketers may not have much usage for this attribute. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This type of optimization automatically develops A/B payment that include different landers as well as offers to ensure that it can redirect the best web traffic to the best offer based on ROI and also various other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is crucial, and also Voluum enables you access to all the data you’ll ever need in various formats. You can quickly create numerous of reports that are created in real time as well as consist of as much as thirty distinct data points. Some of the extra evaluation functions consist of:
- Web traffic logs
- Numerous currencies including euros, pounds, dollars and also a lot more
- A committed reporting API
For customers that prefer manual optimization, Voluum includes a full suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely fast
- Safeguards your data
- No investment in extra tools
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based service, implying that it just stores your information for a limited duration. This implies that if you intend to inspect your campaign performance from greater than a year ago as an example, then that is not possible.
Voluum Rates and Plans
Voluum’s plans and also pricing structure have undergone a lot of adjustments since the business launched. After several years on the rather higher end of the range, the tracker’s price has gone down just recently, as well as the business has actually likewise enhanced the variety of functions offered on all plans.
The Discover plan is one of the most reasonably priced, as well as it allows approximately twenty campaigns as well as three months of data retention. It provides limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should go with either the Profit or Grow plans, which enable 6 as well as twelve months of data retention respectively. Both permit unrestricted campaigns, several custom domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and also is going to be here well into the future. It has established itself as a trusted as well as useful affiliate marketing tracking tool.
If you are new to this application or even new to affiliate marketing tracking, then you can check out tips via a Voluum tutorial online to get a better concept of just how to track your campaign.
Voluum is an efficient tool, as well as although it does have some minor defects, the positives take precedence over the negatives, as well as it is among the most effective affiliate advertising tracking systems to utilize today.