The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what profit each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the most popular up-and-coming tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this ingenious tool.
Automizer as well as Website Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. However, even experienced marketers can find it challenging to manage a large number of campaigns every now and then. This is where Voluum Automizer comes to be relevant.
Automizer is their brand new automation tool based upon two foundations: automation rules & web traffic source integrations
The latter lets you to fully integrate with numerous web traffic sources such as Facebook Ads, Taboola, etc. This not just allows you establish your campaigns promptly and also effectively yet additionally perform actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can additionally create necessary cost integration with Google Ads and also Facebook.
When you totally integrate certain web traffic sources, you can then establish your very own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark custom variables with vibrant icons immediately when they meet set conditions.
The rules feature will certainly let you save lots of time and also automate a piece of your day-to-day work.
Traffic Source and Affiliate Network Templates
Aside From full integrations, Voluum allows you access to templates for a number of offers, traffic sources, and also affiliate networks.
This attribute contains 35 templates from several of the most typical website traffic sources and 15+ templates from popular networks that aid you to hit the ground running.
Different Tracking Options
The most evident function a tracker must have is the ability to keep track of user actions properly. Voluum takes it to an entire new level by providing individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
In addition to the ability to submit conversions, the manual cost update attribute lets users to modify campaign costs directly with the tracker. This process is additionally manual, and also it’s important in cases where your web traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software application service providers are under a great deal of pressure to develop a safe environment for customers. By applying features like lander protection scripts, Voluum has utilized this opportunity to enhance its relationship with its consumers.
This security function allows you safeguard top performing landing web pages as it filters out site visitors that did not come from a campaign URL, which boosts conversion rates while reducing costs
Bear in mind that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Detection as well as Suspicious Web Traffic Filter
Bot traffic is a huge trouble in native, pop, redirect, and also push web traffic. In addition to making your campaign more pricey, bots can also mess with your performance metrics and also make optimization baffling at best. It can be costly if not attended to, which is the reason Voluum has actually applied a suspicious traffic filter plus bot detection abilities.
This tracking software takes advantage of a script called the honeypot to establish the percent of bots clicking your links. Installing the script is very easy as well. All you need to do is replicate the script with the correct tracking domain right into the components of the landing web page you intend to monitor.
The honeypot script can be used on landing web pages only, which implies that it’s not appropriate for direct link campaigns. Fortunately, Voluum additionally discovers various other types of dubious clicks that are triggered by various other sources.
This function is a new addition to the platform, and the concept is fairly simple. It enables individuals to be able to place a marker or visual tag to different campaign variables depending upon their performance. This permits you to swiftly determine what metrics are succeeding and which ones require to be altered.
Notifications and also Customized Alerts
One of our top Voluum attributes is the system’s capability to send out notifications and also alerts. Depending on your settings, you can be updated based upon different events as well as milestones completed in your campaign. You can also get them on your mobile phones as the tracking software application has applications offered for both iOS and Android.
System notifications are preset in Voluum and can be triggered by the following events:
- First conversion
- First campaign with website traffic
- Different conversion cap limitations
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are entirely customized. You decide what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop. All you have actually reached do is set up the alert criteria. The minute the conditions are met, you will be promptly alerted.
As any type of marketing expert would inform you, optimization is an art form that you can only get a hold on by means of practice. Established marketers might not have much usage for this attribute. Nevertheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This sort of optimization automatically develops A/B payment that include different landers and also offers to ensure that it can redirect the very best website traffic to the best offer based on ROI and various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is crucial, and also Voluum enables you access to all the data you’ll ever need in various formats. You can instantaneously produce countless of reports that are produced in real time as well as consist of as much as thirty distinct data points. Several of the additional analysis features consist of:
- Traffic logs
- Several currencies including euros, pounds, dollars and a lot more
- A dedicated reporting API
For clients that like manual optimization, Voluum includes a full collection of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Really fast
- Safeguards your data
- No investment in added devices
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based solution, indicating that it just stores your information for a limited duration. This suggests that if you wish to inspect your campaign performance from greater than a year ago for instance, then that is not possible.
Voluum Rates and Plans
Voluum’s plans and pricing structure have actually gone through a lot of modifications since the company launched. After numerous years on the rather higher end of the scale, the tracker’s cost has actually gone down just recently, and the business has actually likewise boosted the variety of attributes offered on all plans.
The Discover plan is one of the most fairly valued, and also it enables up to twenty campaigns in addition to three months of data retention. It offers limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to choose either the Profit or Grow plans, which enable 6 and also twelve months of information retention respectively. Both permit limitless campaigns, numerous customized domains, and also advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time as well as is going to be here well into the future. It has established itself as a dependable and also valuable affiliate marketing tracking tool.
If you are new to this app and even brand-new to affiliate marketing tracking, then you can check out ideas via a Voluum tutorial online to get a better idea of exactly how to track your campaign.
Voluum is an effective tool, and although it does have some small imperfections, the positives take precedence over the negatives, as well as it is one of the most effective affiliate marketing tracking systems to utilize today.