The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you’ve made, what revenue each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the most popular up-and-coming tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketing experts around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to make the most of this innovative tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. But, even experienced marketers can find it challenging to manage a large number of campaigns every now and then. This is where Voluum Automizer ends up being pertinent.
Automizer is their new automation tool based upon 2 foundations: automation rules & website traffic source integrations
The latter lets you to completely integrate with different web traffic sources such as Facebook Ads, Taboola, etc. This not only allows you set up your campaigns rapidly as well as efficiently however additionally execute actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- omit non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can additionally produce crucial cost integration with Google Ads and Facebook.
When you completely integrate certain web traffic sources, you can then set up your own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark customized variables with colorful icons automatically when they fulfill established conditions.
The rules feature will let you save a significant amount of time and automate a chunk of your day-to-day work.
Website Traffic Source and also Affiliate Network Templates
Aside From full integrations, Voluum permits you access to templates for a variety of offers, website traffic sources, and affiliate networks.
This function consists of 35 templates from some of the most typical web traffic sources and 15+ templates from preferred networks that help you to hit the ground running.
Different Tracking Options
One of the most obvious attribute a tracker ought to have is the ability to keep track of user actions precisely. Voluum takes it to an entire new level by offering individuals tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Along with the capability to submit conversions, the manual cost update feature allows customers to customize campaign costs straight with the tracker. This procedure is likewise manual, and also it’s imperative in cases where your website traffic sources are not conveying the cost information instantly.
Lander Protection Script
All software program companies are under a great deal of stress to develop a safe environment for individuals. By using features like lander protection scripts, Voluum has actually utilized this opportunity to reinforce its partnership with its clients.
This safety function allows you protect top performing landing web pages as it removes visitors that did not originate from a campaign link, which bolsters conversion rates while reducing costs
Keep in mind that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Detection as well as Questionable Web Traffic Filter
Bot website traffic is a big issue in native, pop, redirect, and push web traffic. Together with making your campaign more expensive, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be costly otherwise dealt with, which is the reason Voluum has actually applied a questionable website traffic filter plus bot detection capabilities.
This tracking software uses a script referred to as the honeypot to determine the portion of bots clicking your links. Setting up the script is extremely straightforward too. All you need to do is duplicate the script with the right tracking domain into the components of the landing page you want to supervise.
The honeypot script can be used on landing web pages only, which indicates that it’s not apt for direct link campaigns. Fortunately, Voluum likewise discovers various other types of dubious clicks that are activated by various other sources.
This attribute is a new enhancement to the platform, and the concept is fairly simple. It enables individuals to be able to put a marker or visual tag to different campaign variables depending on their performance. This enables you to promptly choose what metrics are doing well and also which ones need to be changed.
Notices as well as Custom Alerts
Among our leading Voluum attributes is the platform’s capacity to send out notices and alerts. Depending on your setups, you can be updated based upon different events and also milestones completed in your campaign. You can even get them on your smart phones as the tracking software program has applications offered for both iOS and Android.
System alerts are preset in Voluum and can be caused by the following events:
- First conversion
- First campaign with website traffic
- Various conversion cap limitations
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are totally individualized. You determine what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t getting any kind of conversions? You’re trying a brand-new vertical? With alerts, you will not have to be affixed to your desktop. All you’ve reached do is set up the alert criteria. The minute the conditions are satisfied, you will be instantly notified.
As any marketing expert would certainly inform you, optimization is an art form that you can just get a hold on by means of practice. Established online marketers might not have much usage for this function. Nevertheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This sort of optimization automatically creates A/B payment that contain various landers and offers to make sure that it can redirect the most effective website traffic to the best offer based on ROI and other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is important, as well as Voluum permits you access to all the data you’ll ever need in different formats. You can quickly create many of reports that are created in real time as well as include approximately thirty distinctive data points. Some of the added evaluation functions include:
- Web traffic logs
- Numerous currencies including euros, pounds, dollars and a great deal more
- A devoted reporting API
For customers that like manual optimization, Voluum includes a complete collection of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely fast
- Safeguards your data
- No investment in extra tools
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based service, indicating that it just stores your data for a limited period. This indicates that if you wish to check your campaign performance from greater than a year ago for instance, then that is not feasible.
Voluum Rates as well as Plans
Voluum’s plans and price structure have gone through a great deal of modifications since the business launched. After a number of years on the somewhat higher end of the range, the tracker’s price has actually dropped recently, as well as the business has actually additionally boosted the variety of features readily available on all plans.
The Discover plan is one of the most fairly valued, as well as it enables approximately twenty campaigns along with three months of information retention. It offers limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in should go with either the Profit or Grow plans, which enable six as well as twelve months of data retention respectively. Both permit unlimited campaigns, several customized domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is most likely to be here well into the future. It has established itself as a trustworthy and valuable affiliate advertising tracking tool.
If you are new to this app or even new to affiliate advertising tracking, then you can take a look at ideas through a Voluum tutorial online to get a better idea of exactly how to track your campaign.
Voluum is an effective tool, and also although it does have some minor defects, the positives take precedence over the downsides, and also it is one of the best affiliate marketing tracking platforms to utilize today.