The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what earnings each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the most popular up-and-coming tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the go-to tracker for online marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to make the most of this ingenious tool.
Automizer and also Traffic Source Integrations
Setting up and using a tracker is a rather basic procedure in the affiliate world. However, even experienced online marketers can find it hard to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be pertinent.
Automizer is their new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter lets you to totally integrate with different website traffic sources such as Facebook Ads, Taboola, etc. This not just allows you set up your campaigns quickly and effectively however additionally carry out actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- leave out non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can likewise develop vital cost integration with Google Ads as well as Facebook.
When you completely integrate particular traffic sources, you can after that establish your very own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark custom variables with colorful icons immediately when they fulfill established conditions.
The rules feature will let you save a significant amount of time and also automate a piece of your day-to-day work.
Web Traffic Source and also Affiliate Network Templates
Apart From full integrations, Voluum allows you access to templates for a variety of offers, website traffic sources, and also affiliate networks.
This function includes 35 templates from several of the most typical website traffic sources as well as 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
One of the most apparent attribute a tracker should have is the ability to keep track of user actions properly. Voluum takes it to a whole new level by giving users tracking features like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Together with the capacity to post conversions, the manual cost update feature allows customers to change campaign costs straight through the tracker. This procedure is likewise manual, and it’s essential in cases where your traffic sources are not sharing the cost info automatically.
Lander Protection Script
All software application companies are under a lot of pressure to develop a secure environment for users. By applying features like lander protection scripts, Voluum has actually utilized this opportunity to enhance its partnership with its clients.
This safety feature lets you secure top performing landing pages as it removes visitors that did not come from a campaign URL, which boosts conversion rates while reducing costs
Keep in mind that the code requires PHP in order to be implemented, so it can not be used in all scenarios.
Bot Detection and also Dubious Website Traffic Filter
Bot website traffic is a huge trouble in native, pop, redirect, as well as push web traffic. Together with making your campaign more costly, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be expensive otherwise resolved, which is the reason Voluum has actually executed a questionable web traffic filter plus bot detection capabilities.
This tracking software application takes advantage of a script referred to as the honeypot to establish the percent of bots clicking your web links. Setting up the script is very basic also. All you need to do is replicate the script with the proper tracking domain name right into the components of the landing page you wish to monitor.
The honeypot script can be made use of on landing pages only, which suggests that it’s not proper for direct link campaigns. Fortunately, Voluum additionally finds other sorts of dubious clicks that are caused by other sources.
This attribute is a brand-new addition to the system, and also the idea is relatively straightforward. It allows users to be able to place a marker or visual tag to various campaign variables depending upon their performance. This enables you to swiftly determine what metrics are doing well as well as which ones require to be changed.
Notifications and Customized Alerts
One of our leading Voluum features is the system’s capacity to send out notifications and alerts. Relying on your settings, you can be updated based on different events and milestones completed in your campaign. You can even get them on your mobile devices as the tracking software application has applications offered for both iOS and also Android.
System notifications are preset in Voluum and also can be caused by the following occurrences:
- First conversion
- First campaign with website traffic
- Various conversion cap limitations
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are entirely personalized. You choose what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a new vertical? With alerts, you won’t have to be attached to your desktop computer. All you have actually got to do is put up the alert criteria. The minute the conditions are fulfilled, you will be right away informed.
As any kind of marketing professional would inform you, optimization is an art form that you can just get a grip on through practice. Established marketing professionals may not have much usage for this function. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This kind of optimization instantly creates A/B payment that contain different landers as well as offers so that it can redirect the very best traffic to the most effective offer based on ROI and other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is vital, and Voluum permits you accessibility to all the data you’ll ever before require in numerous formats. You can instantaneously create numerous of reports that are generated in real time and consist of as much as thirty distinct data points. Some of the additional analysis functions include:
- Traffic logs
- Numerous currencies including euros, pounds, dollars and a whole lot more
- A committed reporting API
For customers that like manual optimization, Voluum includes a full suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Very fast
- Shields your data
- No investment in added equipment
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based solution, indicating that it just stores your information for a limited duration. This suggests that if you want to check your campaign performance from more than a year back for instance, then that is not feasible.
Voluum Prices as well as Plans
Voluum’s plans and also price structure have gone through a great deal of adjustments since the company launched. After a number of years on the rather higher end of the range, the tracker’s cost has actually gone down just recently, and the company has also enhanced the variety of features readily available on all plans.
The Discover plan is the most reasonably valued, and it allows as much as twenty campaigns as well as 3 months of information retention. It supplies limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to opt for either the Profit or Grow plans, which enable six and twelve months of data retention respectively. Both allow unrestricted campaigns, numerous custom domains, and also advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time and is going to be here well into the future. It has established itself as a reputable as well as beneficial affiliate advertising tracking tool.
If you are brand-new to this app or perhaps new to affiliate marketing tracking, after that you can look at tips via a Voluum tutorial online to get a far better idea of exactly how to track your campaign.
Voluum is a reliable tool, and although it does have some small imperfections, the positives take precedence over the downsides, as well as it is just one of the most effective affiliate advertising tracking systems to use today.