The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what profit each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the best promising tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to maximize this innovative tool.
Automizer as well as Web Traffic Source Integrations
Setting up and using a tracker is a quite basic procedure in the affiliate world. Yet, even experienced marketing professionals can find it challenging to manage a large number of campaigns from time to time. This is where Voluum Automizer comes to be relevant.
Automizer is their all new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter lets you to totally integrate with numerous website traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you establish your campaigns promptly and also efficiently however additionally perform actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can additionally develop important cost integration with Google Ads and Facebook.
Once you totally integrate particular web traffic sources, you can then establish your very own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark custom variables with vivid icons automatically when they satisfy established conditions.
The rules feature will certainly let you save a significant amount of time and automate a portion of your day-to-day work.
Web Traffic Source as well as Affiliate Network Templates
Other than complete integrations, Voluum allows you access to templates for a variety of offers, traffic sources, and also affiliate networks.
This function includes 35 templates from several of one of the most usual web traffic sources and 15+ templates from preferred networks that aid you to hit the ground running.
Various Tracking Options
One of the most obvious attribute a tracker must have is the capability to track user actions accurately. Voluum takes it to a whole new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
Along with the capability to post conversions, the manual cost update feature lets customers to modify campaign costs directly with the tracker. This process is likewise manual, and also it’s crucial in cases where your website traffic sources are not sharing the cost details immediately.
Lander Protection Script
All software application providers are under a lot of pressure to produce a secure environment for individuals. By using functions like lander protection scripts, Voluum has actually used this chance to enhance its partnership with its clients.
This security attribute lets you safeguard top performing landing web pages as it filters out visitors that did not come from a campaign URL, which boosts conversion rates while minimizing costs
Bear in mind that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Discovery and also Dubious Web Traffic Filter
Bot traffic is a large issue in native, pop, redirect, as well as push web traffic. Along with making your campaign extra costly, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be costly otherwise dealt with, which is the reason why Voluum has actually applied a suspicious web traffic filter plus bot detection capabilities.
This tracking software utilizes a script known as the honeypot to identify the percentage of bots clicking on your web links. Mounting the script is really straightforward too. All you need to do is duplicate the script with the right tracking domain into the constituents of the landing web page you wish to supervise.
The honeypot script can be utilized on landing web pages only, which indicates that it’s not suitable for direct link campaigns. The good news is, Voluum also finds various other types of suspicious clicks that are triggered by other sources.
This attribute is a new addition to the platform, and also the concept is fairly straightforward. It permits users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This allows you to quickly decide what metrics are succeeding and also which ones need to be changed.
Notices and Custom Alerts
One of our leading Voluum features is the platform’s capacity to send out notifications as well as alerts. Relying on your setups, you can be updated based upon different events and also milestones completed in your campaign. You can also get them on your mobile devices as the tracking software application has apps readily available for both iPhone as well as Android.
System notifications are pre-programmed in Voluum as well as can be activated by the following incidents:
- First conversion
- First campaign with web traffic
- Different conversion cap limits
- Failed payments
- Other payment issues
Customized alerts, on the other hand, are absolutely customized. You determine what events are essential fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you will not need to be attached to your desktop computer. All you have actually got to do is install the alert criteria. The minute the conditions are met, you will certainly be right away alerted.
As any type of online marketer would certainly tell you, optimization is an art form that you can just get a grasp on through practice. Established online marketers might not have much use for this function. Nevertheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This sort of optimization immediately creates A/B payment that consist of different landers as well as offers to ensure that it can redirect the very best website traffic to the most effective offer based on ROI and various other standards. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is important, as well as Voluum allows you accessibility to all the data you’ll ever before require in different formats. You can promptly produce countless of reports that are created in real time and consist of up to thirty unique data points. Several of the additional analysis functions include:
- Traffic logs
- Multiple currencies including euros, pounds, dollars as well as a great deal more
- A committed reporting API
For clients that like manual optimization, Voluum includes a complete suite of attributes that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Very quick
- Protects your data
- No investment in extra tools
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based service, suggesting that it only stores your data for a limited duration. This suggests that if you intend to inspect your campaign performance from more than a year earlier for instance, then that is not feasible.
Voluum Pricing and also Plans
Voluum’s plans and pricing structure have actually undergone a lot of changes since the business launched. After a number of years on the somewhat higher end of the scale, the tracker’s price has actually dropped lately, and the company has likewise boosted the variety of attributes offered on all plans.
The Discover plan is the most reasonably priced, as well as it permits approximately twenty campaigns along with 3 months of data retention. It supplies limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to go for either the Profit or Grow plans, which allow six and also twelve months of information retention respectively. Both permit limitless campaigns, multiple customized domains, and also advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time and also is most likely to be here well into the future. It has actually established itself as a reputable and helpful affiliate advertising and marketing tracking tool.
If you are brand-new to this app or perhaps new to affiliate marketing tracking, after that you can consider tips through a Voluum tutorial online to get a much better concept of exactly how to track your campaign.
Voluum is an efficient tool, and although it does have some minor flaws, the positives take precedence over the downsides, and also it is just one of the very best affiliate marketing tracking platforms to make use of today.