The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you have actually made, what revenue each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the hottest up-and-coming tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the go-to tracker for marketers around the world.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to take advantage of this ingenious tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. But, even experienced marketing professionals can find it challenging to manage a large number of campaigns from time to time. This is where Voluum Automizer ends up being appropriate.
Automizer is their brand-new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter allows you to totally integrate with various website traffic sources such as Facebook Ads, Taboola, etc. This not just lets you establish your campaigns quickly as well as effectively but also execute actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- leave out non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can likewise create important cost integration with Google Ads and also Facebook.
As soon as you fully integrate particular web traffic sources, you can then set up your own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with colorful icons instantly when they satisfy established conditions.
The rules feature will let you save a significant amount of time as well as automate a piece of your everyday work.
Traffic Source as well as Affiliate Network Templates
Other than complete integrations, Voluum enables you accessibility to templates for a number of offers, web traffic sources, and affiliate networks.
This feature includes 35 templates from some of one of the most typical website traffic sources as well as 15+ templates from popular networks that assist you to hit the ground running.
Various Tracking Options
The most apparent function a tracker need to have is the capacity to track individual actions precisely. Voluum takes it to a whole new level by offering users tracking features like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually post them to Voluum.
Manual Cost Update
Together with the capacity to upload conversions, the manual cost update function lets customers to modify campaign costs directly via the tracker. This procedure is additionally manual, and also it’s essential in cases where your web traffic sources are not conveying the cost information immediately.
Lander Protection Script
All software providers are under a great deal of stress to develop a safe environment for individuals. By using features like lander protection scripts, Voluum has utilized this opportunity to reinforce its partnership with its customers.
This safety and security feature allows you secure top performing landing web pages as it removes site visitors that did not originate from a campaign link, which boosts conversion rates while decreasing costs
Keep in mind that the code requires PHP in order to be implemented, so it can not be made use of in all situations.
Bot Detection as well as Suspicious Website Traffic Filter
Bot traffic is a big problem in native, pop, redirect, as well as push traffic. In addition to making your campaign a lot more expensive, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be expensive otherwise attended to, which is the reason Voluum has actually implemented a suspicious traffic filter plus bot detection capabilities.
This tracking software program utilizes a script known as the honeypot to determine the percentage of bots clicking on your links. Mounting the script is really basic too. All you need to do is copy the script with the right tracking domain name into the components of the landing page you intend to supervise.
The honeypot script can be utilized on landing pages only, which implies that it’s not apt for direct link campaigns. Fortunately, Voluum additionally detects various other types of questionable clicks that are triggered by various other sources.
This attribute is a brand-new addition to the platform, and also the concept is reasonably uncomplicated. It enables customers to be able to put a marker or visual tag to various campaign variables depending on their performance. This allows you to promptly determine what metrics are succeeding as well as which ones require to be altered.
Notices as well as Customized Alerts
One of our top Voluum features is the system’s ability to send out notifications and also alerts. Depending on your setups, you can be updated based upon various events and milestones accomplished in your campaign. You can even get them on your smart phones as the tracking software has applications readily available for both iPhone and also Android.
System notices are preset in Voluum as well as can be triggered by the following events:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Other payment concerns
Customized alerts, on the other hand, are absolutely individualized. You determine what events are necessary fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you will not need to be attached to your desktop computer. All you have actually reached do is install the alert criteria. The minute the conditions are met, you will certainly be promptly informed.
As any kind of marketer would certainly inform you, optimization is an art form that you can only get a grip on via practice. Established marketing professionals might not have much use for this function. Nevertheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This sort of optimization immediately develops A/B payment that consist of various landers as well as offers so that it can redirect the very best website traffic to the best offer based on ROI and also other requirements. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is important, and Voluum permits you accessibility to all the data you’ll ever require in numerous formats. You can instantly create numerous of reports that are produced in real time and consist of as much as thirty distinctive data points. Several of the additional analysis attributes include:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars and a lot more
- A dedicated reporting API
For clients that prefer manual optimization, Voluum includes a complete suite of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Very fast
- Shields your data
- No investment in added tools
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based service, indicating that it only stores your data for a limited duration. This implies that if you wish to check your campaign performance from greater than a year earlier for example, then that is not possible.
Voluum Prices and Plans
Voluum’s plans and also pricing structure have actually gone through a lot of modifications since the company launched. After numerous years on the rather higher end of the scale, the tracker’s price has gone down just recently, and the business has actually likewise enhanced the number of features readily available on all plans.
The Discover plan is the most reasonably valued, and also it enables up to twenty campaigns in addition to 3 months of information retention. It provides limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in should go with either the Profit or Grow plans, which enable 6 and twelve months of information retention respectively. Both allow unrestricted campaigns, several custom domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time and also is most likely to be here well into the future. It has established itself as a reputable and also beneficial affiliate advertising tracking tool.
If you are brand-new to this app and even brand-new to affiliate marketing tracking, then you can consider tips with a Voluum tutorial online to get a much better concept of exactly how to track your campaign.
Voluum is an effective tool, and although it does have some minor defects, the positives take precedence over the downsides, as well as it is one of the very best affiliate advertising tracking platforms to use today.