The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what earnings each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the hottest promising tracking platforms in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketers around the globe.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to make the most of this cutting-edge tool.
Automizer as well as Web Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. However, even experienced online marketers can find it difficult to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being pertinent.
Automizer is their all new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter allows you to completely integrate with various traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you set up your campaigns rapidly and also effectively however additionally perform actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- exclude non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can also develop important cost integration with Google Ads as well as Facebook.
Once you completely integrate certain web traffic sources, you can after that set up your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark customized variables with colorful icons immediately when they satisfy set conditions.
The rules feature will certainly let you save lots of time and automate a chunk of your daily work.
Web Traffic Source and Affiliate Network Templates
Besides complete integrations, Voluum permits you accessibility to templates for a variety of offers, web traffic sources, and also affiliate networks.
This attribute consists of 35 templates from several of one of the most typical website traffic sources as well as 15+ templates from prominent networks that assist you to hit the ground running.
Different Tracking Options
The most obvious attribute a tracker should have is the ability to keep track of individual actions accurately. Voluum takes it to a whole new level by providing customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually post them to Voluum.
Manual Cost Update
In addition to the capacity to submit conversions, the manual cost update attribute allows customers to modify campaign costs straight via the tracker. This procedure is also manual, and also it’s essential in cases where your traffic sources are not sharing the cost info instantly.
Lander Protection Script
All software companies are under a lot of stress to develop a secure environment for individuals. By applying attributes like lander protection scripts, Voluum has utilized this chance to enhance its partnership with its consumers.
This protection attribute allows you secure top performing landing pages as it removes visitors that did not originate from a campaign link, which bolsters conversion rates while reducing costs
Keep in mind that the code needs PHP in order to be executed , so it can not be made use of in all scenarios.
Bot Discovery and also Suspicious Traffic Filter
Bot website traffic is a large issue in native, pop, redirect, and also push web traffic. Together with making your campaign more expensive, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be costly if not dealt with, which is the reason why Voluum has actually executed a questionable website traffic filter plus bot detection capabilities.
This tracking software program takes advantage of a script known as the honeypot to determine the percentage of bots clicking your web links. Mounting the script is really simple too. All you need to do is replicate the script with the correct tracking domain right into the components of the landing page you wish to oversee.
The honeypot script can be utilized on landing pages only, which suggests that it’s not proper for direct link campaigns. Thankfully, Voluum likewise identifies other kinds of questionable clicks that are activated by other sources.
This feature is a new addition to the platform, and also the principle is reasonably simple. It enables users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This allows you to rapidly choose what metrics are succeeding as well as which ones require to be altered.
Notices as well as Custom Alerts
One of our top Voluum attributes is the platform’s capability to send notifications and also alerts. Relying on your settings, you can be updated based on different events and also milestones completed in your campaign. You can even get them on your mobile phones as the tracking software has applications offered for both iOS as well as Android.
System alerts are pre-programmed in Voluum and can be activated by the following events:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are totally individualized. You determine what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you won’t need to be affixed to your desktop computer. All you have actually reached do is set up the alert criteria. The minute the conditions are satisfied, you will be right away alerted.
As any online marketer would certainly inform you, optimization is an art form that you can only get a grasp on using practice. Established marketing experts may not have much usage for this function. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This sort of optimization immediately develops A/B payment that contain different landers and offers so that it can redirect the best traffic to the most effective offer based on ROI and various other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is vital, as well as Voluum allows you access to all the data you’ll ever require in numerous formats. You can quickly create countless of reports that are created in real time as well as include as much as thirty unique data points. Some of the added evaluation features consist of:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars as well as a great deal more
- A dedicated reporting API
For clients that prefer manual optimization, Voluum includes a full collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Shields your data
- No investment in added equipment
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based service, suggesting that it only stores your information for a limited period. This means that if you intend to inspect your campaign performance from more than a year back for instance, then that is not feasible.
Voluum Rates and also Plans
Voluum’s plans and price structure have actually undergone a great deal of changes since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s cost has actually gone down just recently, and also the company has actually additionally enhanced the variety of features available on all plans.
The Discover plan is the most fairly priced, and also it permits approximately twenty campaigns as well as 3 months of information retention. It supplies limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should go for either the Profit or Grow plans, which allow six as well as twelve months of information retention respectively. Both enable unrestricted campaigns, numerous customized domains, and advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for a long time and also is going to be here well into the future. It has established itself as a dependable and beneficial affiliate advertising and marketing tracking tool.
If you are new to this app or perhaps new to affiliate advertising tracking, after that you can take a look at tips through a Voluum tutorial online to get a far better idea of just how to track your campaign.
Voluum is a reliable tool, and also although it does have some minor problems, the positives take precedence over the negatives, and it is just one of the very best affiliate advertising tracking platforms to make use of today.