The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what revenue each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the most popular up-and-coming tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketing professionals around the world.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to maximize this ingenious tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a pretty straightforward procedure in the affiliate world. However, even experienced marketers can find it tough to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be appropriate.
Automizer is their brand new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter lets you to totally integrate with numerous traffic sources such as Facebook Ads, Taboola, and so on. This not only lets you set up your campaigns quickly as well as successfully however also execute actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- omit non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can also create important cost integration with Google Ads as well as Facebook.
As soon as you totally integrate certain web traffic sources, you can after that set up your own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden modifications in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with colorful icons instantly when they satisfy set conditions.
The rules feature will certainly let you save a significant amount of time and automate a portion of your day-to-day work.
Traffic Source and Affiliate Network Templates
Other than full integrations, Voluum permits you access to templates for a variety of offers, traffic sources, as well as affiliate networks.
This feature contains 35 templates from some of the most common web traffic sources and 15+ templates from preferred networks that help you to hit the ground running.
Different Tracking Options
The most obvious attribute a tracker ought to have is the capacity to track user actions properly. Voluum takes it to an entire new level by giving individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
Along with the capacity to submit conversions, the manual cost update feature allows users to change campaign costs straight through the tracker. This procedure is additionally manual, and it’s necessary in cases where your web traffic sources are not sharing the cost details instantly.
Lander Protection Script
All software service providers are under a lot of stress to create a safe environment for individuals. By applying features like lander protection scripts, Voluum has used this chance to enhance its relationship with its customers.
This protection function allows you protect top performing landing web pages as it filters out site visitors that did not come from a campaign link, which bolsters conversion rates while lowering costs
Keep in mind that the code requires PHP in order to be implemented, so it can not be made use of in all scenarios.
Bot Discovery as well as Suspicious Web Traffic Filter
Bot traffic is a large trouble in native, pop, redirect, as well as push traffic. In addition to making your campaign extra costly, bots can additionally mess with your performance metrics as well as make optimization baffling at best. It can be expensive if not resolved, which is the reason Voluum has applied a suspicious website traffic filter plus bot detection abilities.
This tracking software application uses a script referred to as the honeypot to establish the portion of bots clicking your links. Setting up the script is very straightforward also. All you need to do is copy the script with the appropriate tracking domain name right into the constituents of the landing web page you wish to supervise.
The honeypot script can be utilized on landing web pages only, which suggests that it’s not apt for direct link campaigns. Luckily, Voluum also spots various other sorts of dubious clicks that are activated by various other sources.
This function is a brand-new addition to the system, and the principle is relatively straightforward. It permits individuals to be able to place a marker or visual tag to different campaign variables depending on their performance. This allows you to swiftly determine what metrics are succeeding as well as which ones require to be changed.
Notifications and Custom Alerts
One of our leading Voluum attributes is the system’s capacity to send notifications and also alerts. Depending on your setups, you can be updated based upon various events and also milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software application has applications offered for both iOS and also Android.
System alerts are pre-programmed in Voluum as well as can be triggered by the following incidents:
- First conversion
- First campaign with website traffic
- Different conversion cap limits
- Failed payments
- Various other payment concerns
Custom alerts, on the other hand, are entirely personalized. You choose what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be attached to your desktop computer. All you’ve reached do is set up the alert criteria. The moment the conditions are fulfilled, you will certainly be immediately alerted.
As any marketing expert would tell you, optimization is an art form that you can just get a grasp on via practice. Established marketing professionals may not have much use for this attribute. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This kind of optimization immediately develops A/B payment that contain various landers and offers so that it can redirect the most effective traffic to the best offer based upon ROI and various other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is essential, as well as Voluum allows you access to all the data you’ll ever require in numerous formats. You can instantly create various of reports that are produced in real time as well as consist of as much as thirty unique data points. Several of the added analysis functions consist of:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars and also a lot more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum includes a full suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Protects your data
- No investment in extra devices
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based service, suggesting that it just stores your data for a limited period. This suggests that if you intend to inspect your campaign performance from more than a year earlier for example, then that is not feasible.
Voluum Prices as well as Plans
Voluum’s plans and also price structure have actually undergone a lot of changes since the business launched. After several years on the somewhat higher end of the range, the tracker’s cost has actually dropped recently, and also the company has actually also increased the variety of features offered on all plans.
The Discover plan is one of the most moderately priced, and also it enables approximately twenty campaigns as well as three months of data retention. It provides limited tracking functions, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in should choose either the Profit or Grow plans, which allow 6 as well as twelve months of data retention respectively. Both allow limitless campaigns, numerous custom domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and is going to be here well into the future. It has established itself as a dependable and also helpful affiliate advertising and marketing tracking tool.
If you are brand-new to this application or even new to affiliate marketing tracking, after that you can take a look at suggestions via a Voluum tutorial online to get a better concept of exactly how to track your campaign.
Voluum is a reliable tool, as well as although it does have some small flaws, the positives take precedence over the downsides, and also it is one of the most effective affiliate marketing tracking systems to utilize today.