The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which changes you’ve made, what revenue each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the most popular up-and-coming tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketing professionals around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to take advantage of this ingenious tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. However, even experienced marketing professionals can find it hard to manage a large number of campaigns from time to time. This is where Voluum Automizer comes to be pertinent.
Automizer is their new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter lets you to fully integrate with various website traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you establish your campaigns rapidly and also successfully however likewise do actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- exclude non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can likewise develop necessary cost integration with Google Ads as well as Facebook.
When you completely integrate specific web traffic sources, you can after that establish your very own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark custom variables with vibrant icons immediately when they fulfill established conditions.
The rules feature will let you save lots of time and automate a chunk of your daily work.
Web Traffic Source as well as Affiliate Network Templates
Aside From full integrations, Voluum allows you access to templates for a variety of offers, website traffic sources, as well as affiliate networks.
This attribute includes 35 templates from several of the most usual website traffic sources and 15+ templates from prominent networks that assist you to hit the ground running.
Various Tracking Options
The most noticeable attribute a tracker must have is the capacity to keep track of individual actions properly. Voluum takes it to a whole new level by giving users tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
In addition to the capability to upload conversions, the manual cost update feature allows users to change campaign costs directly via the tracker. This procedure is also manual, as well as it’s imperative in cases where your web traffic sources are not conveying the cost info immediately.
Lander Protection Script
All software providers are under a lot of pressure to develop a safe environment for individuals. By applying functions like lander protection scripts, Voluum has actually used this opportunity to reinforce its relationship with its customers.
This protection feature allows you shield top performing landing pages as it filters out site visitors that did not originate from a campaign link, which bolsters conversion rates while minimizing costs
Remember that the code requires PHP in order to be applied, so it can not be used in all situations.
Bot Detection as well as Dubious Traffic Filter
Bot website traffic is a large trouble in native, pop, redirect, as well as push web traffic. Together with making your campaign more expensive, bots can also mess with your performance metrics and also make optimization baffling at best. It can be pricey if not dealt with, which is the reason Voluum has actually executed a suspicious web traffic filter plus bot detection abilities.
This tracking software program takes advantage of a script known as the honeypot to determine the percent of bots clicking your links. Mounting the script is extremely straightforward too. All you need to do is copy the script with the right tracking domain name right into the constituents of the landing web page you intend to supervise.
The honeypot script can be used on landing web pages only, which suggests that it’s not proper for direct link campaigns. The good news is, Voluum likewise identifies other sorts of dubious clicks that are triggered by other sources.
This function is a new addition to the system, and also the idea is relatively uncomplicated. It allows users to be able to put a marker or visual tag to different campaign variables depending upon their performance. This allows you to rapidly choose what metrics are succeeding as well as which ones need to be altered.
Notifications and also Customized Alerts
Among our top Voluum attributes is the platform’s capability to send notifications and also alerts. Depending upon your setups, you can be updated based on various events as well as milestones achieved in your campaign. You can also get them on your mobile devices as the tracking software program has apps offered for both iOS as well as Android.
System notices are preset in Voluum and also can be set off by the following incidents:
- First conversion
- First campaign with traffic
- Different conversion cap limitations
- Failed payments
- Other payment concerns
Customized alerts, on the other hand, are totally individualized. You determine what events are necessary fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you won’t have to be affixed to your desktop computer. All you have actually reached do is set up the alert criteria. The minute the conditions are satisfied, you will certainly be promptly alerted.
As any marketing expert would inform you, optimization is an art form that you can just get a hold on by means of practice. Established marketing experts might not have much use for this function. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This type of optimization immediately creates A/B payment that include different landers as well as offers to make sure that it can redirect the very best web traffic to the very best offer based on ROI and other requirements. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is essential, as well as Voluum enables you access to all the data you’ll ever require in various formats. You can quickly create various of reports that are produced in real time and also include approximately thirty distinctive data points. A few of the added analysis functions consist of:
- Traffic logs
- Multiple currencies including euros, pounds, dollars and also a whole lot more
- A committed reporting API
For customers that have a preference for manual optimization, Voluum includes a full suite of features that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Safeguards your data
- No investment in extra devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based service, implying that it just stores your information for a limited period. This suggests that if you want to inspect your campaign performance from more than a year ago for instance, then that is not possible.
Voluum Pricing and Plans
Voluum’s plans and price structure have actually undergone a lot of adjustments since the business launched. After numerous years on the rather higher end of the range, the tracker’s price has dropped recently, as well as the company has also enhanced the variety of attributes readily available on all plans.
The Discover plan is the most reasonably valued, and it permits approximately twenty campaigns in addition to three months of data retention. It supplies limited tracking attributes, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in need to choose either the Profit or Grow plans, which allow six and also twelve months of data retention respectively. Both permit unlimited campaigns, multiple customized domains, as well as advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for plenty of time and also is most likely to be here well into the future. It has actually established itself as a trustworthy and helpful affiliate marketing tracking tool.
If you are new to this application and even new to affiliate advertising tracking, then you can take a look at tips via a Voluum tutorial online to get a far better concept of how to track your campaign.
Voluum is an efficient tool, and also although it does have some small problems, the positives take precedence over the downsides, and also it is among the most effective affiliate marketing tracking platforms to utilize today.