The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what revenue each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the hottest promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketing experts around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this cutting-edge tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a quite simple procedure in the affiliate world. But, even experienced online marketers can find it challenging to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being pertinent.
Automizer is their all new automation tool based on two foundations: automation rules & website traffic source integrations
The latter allows you to completely integrate with numerous website traffic sources such as Facebook Ads, Taboola, etc. This not just lets you set up your campaigns swiftly as well as efficiently but also do actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- exclude non-converting zones
- automatically update your traffic-source costs
- as well as form rules
With Automizer, you can likewise create necessary cost integration with Google Ads as well as Facebook.
Once you completely integrate specific traffic sources, you can then set up your very own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with colorful icons automatically when they meet set conditions.
The rules feature will certainly let you save a significant amount of time and automate a chunk of your daily work.
Web Traffic Source and Affiliate Network Templates
Apart From complete integrations, Voluum allows you access to templates for a variety of offers, traffic sources, as well as affiliate networks.
This feature includes 35 templates from several of one of the most typical web traffic sources and 15+ templates from prominent networks that aid you to hit the ground running.
Various Tracking Options
The most apparent feature a tracker need to have is the ability to keep track of individual actions accurately. Voluum takes it to an entire new level by providing customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Along with the capacity to upload conversions, the manual cost update attribute lets users to change campaign costs straight with the tracker. This process is likewise manual, as well as it’s imperative in cases where your web traffic sources are not sharing the cost details automatically.
Lander Protection Script
All software program providers are under a great deal of pressure to develop a safe environment for individuals. By applying features like lander protection scripts, Voluum has actually used this opportunity to strengthen its partnership with its clients.
This security function lets you safeguard top performing landing pages as it removes site visitors that did not come from a campaign URL, which bolsters conversion rates while reducing costs
Bear in mind that the code requires PHP in order to be implemented, so it can not be utilized in all scenarios.
Bot Detection and also Dubious Traffic Filter
Bot traffic is a large trouble in native, pop, redirect, as well as push traffic. Together with making your campaign extra expensive, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be expensive if not attended to, which is the reason Voluum has actually executed a questionable web traffic filter plus bot detection abilities.
This tracking software program utilizes a script known as the honeypot to figure out the percent of bots clicking on your links. Setting up the script is extremely simple as well. All you require to do is replicate the script with the right tracking domain name into the constituents of the landing page you want to monitor.
The honeypot script can be used on landing web pages only, which implies that it’s not proper for direct link campaigns. Thankfully, Voluum also finds other sorts of suspicious clicks that are caused by various other sources.
This attribute is a brand-new addition to the system, and the concept is reasonably simple. It allows users to be able to place a marker or visual tag to different campaign variables depending upon their performance. This enables you to promptly determine what metrics are doing well and which ones need to be changed.
Notices and also Custom Alerts
Among our top Voluum functions is the platform’s capability to send notices and also alerts. Relying on your settings, you can be updated based on different events and also milestones accomplished in your campaign. You can also get them on your smart phones as the tracking software has applications available for both iOS as well as Android.
System notices are pre-programmed in Voluum and can be triggered by the following incidents:
- First conversion
- First campaign with website traffic
- Different conversion cap limitations
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are absolutely customized. You determine what events are essential fo you. Are you testing a new offer? Your campaign isn’t getting any type of conversions? You’re trying a new vertical? With alerts, you won’t need to be affixed to your desktop computer. All you’ve reached do is put up the alert criteria. The moment the conditions are fulfilled, you will be right away alerted.
As any kind of marketing expert would inform you, optimization is an art form that you can only get a hold on via practice. Established online marketers might not have much use for this function. Nevertheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This type of optimization immediately creates A/B payment that include various landers and offers to ensure that it can redirect the most effective traffic to the most effective offer based on ROI and various other criteria. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is important, as well as Voluum allows you accessibility to all the data you’ll ever need in different formats. You can quickly produce various of reports that are created in real time and consist of approximately thirty distinct data points. Several of the extra analysis features consist of:
- Traffic logs
- Several currencies including euros, pounds, dollars and also a great deal more
- A committed reporting API
For customers that like manual optimization, Voluum includes a complete suite of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Very quick
- Safeguards your data
- No investment in added equipment
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer assistance.
- It is a cloud-based solution, suggesting that it just stores your data for a limited duration. This implies that if you intend to inspect your campaign performance from greater than a year earlier as an example, then that is not possible.
Voluum Rates as well as Plans
Voluum’s plans as well as price structure have gone through a great deal of adjustments since the business launched. After a number of years on the rather higher end of the range, the tracker’s price has gone down recently, as well as the business has actually likewise boosted the variety of functions readily available on all plans.
The Discover plan is the most moderately priced, and also it enables as much as twenty campaigns in addition to 3 months of information retention. It provides limited tracking features, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in should opt for either the Profit or Grow plans, which allow six as well as twelve months of information retention respectively. Both enable unrestricted campaigns, numerous custom domains, and also advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time and is most likely to be here well into the future. It has actually established itself as a trusted and helpful affiliate marketing tracking tool.
If you are new to this application or even new to affiliate marketing tracking, then you can check out tips through a Voluum tutorial online to get a better concept of exactly how to track your campaign.
Voluum is an effective tool, and also although it does have some small defects, the positives take precedence over the downsides, and it is just one of the very best affiliate advertising tracking platforms to utilize today.