The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what revenue each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the hottest promising tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to maximize this innovative tool.
Automizer as well as Website Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. But, even experienced online marketers can find it tough to manage a large number of campaigns every now and then. This is where Voluum Automizer comes to be pertinent.
Automizer is their all new automation tool based upon 2 foundations: automation rules & website traffic source integrations
The latter lets you to completely integrate with various website traffic sources such as Facebook Ads, Taboola, etc. This not only allows you set up your campaigns promptly as well as efficiently however also execute actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can also produce crucial cost integration with Google Ads as well as Facebook.
As soon as you fully integrate particular web traffic sources, you can then establish your own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark custom variables with colorful icons immediately when they meet established conditions.
The rules feature will let you save a significant amount of time and also automate a chunk of your daily work.
Web Traffic Source and Affiliate Network Templates
Other than full integrations, Voluum allows you access to templates for a number of offers, web traffic sources, as well as affiliate networks.
This feature includes 35 templates from several of one of the most common web traffic sources as well as 15+ templates from popular networks that assist you to hit the ground running.
Different Tracking Options
One of the most evident feature a tracker need to have is the capacity to keep track of individual actions properly. Voluum takes it to an entire new level by giving customers tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Along with the capability to submit conversions, the manual cost update function lets individuals to change campaign costs straight through the tracker. This process is likewise manual, as well as it’s imperative in cases where your web traffic sources are not sharing the cost info automatically.
Lander Protection Script
All software application service providers are under a great deal of stress to produce a secure environment for individuals. By applying features like lander protection scripts, Voluum has used this opportunity to strengthen its relationship with its customers.
This protection feature lets you protect top performing landing pages as it removes visitors that did not come from a campaign URL, which bolsters conversion rates while decreasing costs
Remember that the code requires PHP in order to be implemented, so it can not be utilized in all situations.
Bot Discovery as well as Dubious Web Traffic Filter
Bot web traffic is a big problem in native, pop, redirect, and also push web traffic. In addition to making your campaign a lot more costly, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be pricey otherwise resolved, which is the reason Voluum has actually applied a suspicious web traffic filter plus bot detection capabilities.
This tracking software application utilizes a script known as the honeypot to identify the percentage of bots clicking on your web links. Mounting the script is really basic too. All you need to do is copy the script with the right tracking domain name into the components of the landing web page you want to supervise.
The honeypot script can be utilized on landing web pages only, which means that it’s not apt for direct link campaigns. Thankfully, Voluum also identifies other types of dubious clicks that are set off by various other sources.
This attribute is a new addition to the system, as well as the idea is reasonably uncomplicated. It enables individuals to be able to place a marker or visual tag to various campaign variables depending on their performance. This allows you to promptly decide what metrics are doing well as well as which ones require to be changed.
Notices and also Custom Alerts
Among our top Voluum attributes is the platform’s capacity to send notices and also alerts. Depending upon your settings, you can be updated based upon various events and milestones completed in your campaign. You can also get them on your mobile phones as the tracking software has applications offered for both iPhone as well as Android.
System alerts are preset in Voluum and can be activated by the following events:
- First conversion
- First campaign with web traffic
- Different conversion cap limits
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are totally personalized. You determine what events are necessary fo you. Are you testing a new offer? Your campaign isn’t getting any kind of conversions? You’re trying a brand-new vertical? With alerts, you will not need to be attached to your desktop computer. All you have actually got to do is set up the alert criteria. The moment the conditions are fulfilled, you will certainly be right away notified.
As any marketing expert would certainly tell you, optimization is an art form that you can just get a grip on using practice. Established online marketers might not have much usage for this attribute. However, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization automatically produces A/B payment that contain various landers and offers to make sure that it can redirect the most effective traffic to the most effective offer based upon ROI and various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is vital, and also Voluum allows you access to all the data you’ll ever before need in numerous formats. You can instantaneously produce numerous of reports that are generated in real time and include up to thirty distinctive data points. Some of the extra evaluation functions include:
- Website traffic logs
- Several currencies including euros, pounds, dollars and a whole lot more
- A devoted reporting API
For customers that have a preference for manual optimization, Voluum consists of a full suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Very quick
- Secures your data
- No investment in extra devices
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based solution, implying that it only stores your data for a limited period. This suggests that if you want to check your campaign performance from greater than a year back for example, then that is not feasible.
Voluum Prices and also Plans
Voluum’s plans and pricing structure have gone through a lot of adjustments since the company launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has dropped lately, and the business has also boosted the variety of attributes readily available on all plans.
The Discover plan is the most reasonably valued, and it permits up to twenty campaigns along with 3 months of data retention. It provides limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in need to opt for either the Profit or Grow plans, which allow 6 as well as twelve months of data retention respectively. Both permit limitless campaigns, numerous custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time as well as is going to be here well into the future. It has actually established itself as a trusted as well as valuable affiliate marketing tracking tool.
If you are brand-new to this application and even new to affiliate marketing tracking, after that you can consider suggestions with a Voluum tutorial online to get a much better idea of exactly how to track your campaign.
Voluum is an efficient tool, and although it does have some minor flaws, the positives take precedence over the downsides, and also it is among the most effective affiliate marketing tracking systems to make use of today.