The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what earnings each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the most popular promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketers around the globe.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to take advantage of this cutting-edge tool.
Automizer as well as Website Traffic Source Integrations
Setting up and using a tracker is a pretty straightforward procedure in the affiliate world. But, even experienced marketing professionals can find it tough to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be relevant.
Automizer is their all new automation tool based upon two foundations: automation rules & web traffic source integrations
The latter lets you to completely integrate with different website traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you set up your campaigns promptly and also efficiently however likewise perform actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- leave out non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can likewise produce vital cost integration with Google Ads and Facebook.
When you completely integrate certain web traffic sources, you can after that establish your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with colorful icons immediately when they fulfill set conditions.
The rules feature will certainly let you save lots of time and automate a chunk of your everyday work.
Traffic Source and also Affiliate Network Templates
Aside From complete integrations, Voluum permits you access to templates for a variety of offers, web traffic sources, and also affiliate networks.
This attribute contains 35 templates from several of one of the most typical web traffic sources and also 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
One of the most obvious attribute a tracker should have is the capability to track individual actions accurately. Voluum takes it to a whole new level by providing individuals tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
Together with the capacity to post conversions, the manual cost update feature allows users to change campaign costs directly via the tracker. This process is additionally manual, and it’s vital in cases where your website traffic sources are not conveying the cost information automatically.
Lander Protection Script
All software application service providers are under a great deal of stress to produce a secure environment for customers. By using attributes like lander protection scripts, Voluum has utilized this chance to strengthen its partnership with its consumers.
This safety and security attribute allows you safeguard top performing landing web pages as it removes visitors that did not originate from a campaign URL, which bolsters conversion rates while reducing costs
Bear in mind that the code needs PHP in order to be executed , so it can not be used in all situations.
Bot Detection and Dubious Web Traffic Filter
Bot traffic is a huge issue in native, pop, redirect, and push website traffic. Together with making your campaign a lot more costly, bots can additionally mess with your performance metrics as well as make optimization baffling at best. It can be costly if not dealt with, which is the reason why Voluum has actually executed a suspicious website traffic filter plus bot detection abilities.
This tracking software program makes use of a script called the honeypot to identify the percent of bots clicking on your links. Installing the script is very basic also. All you require to do is copy the script with the proper tracking domain name into the constituents of the landing web page you wish to monitor.
The honeypot script can be made use of on landing pages only, which indicates that it’s not suitable for direct link campaigns. Fortunately, Voluum also discovers various other kinds of questionable clicks that are activated by other sources.
This feature is a brand-new enhancement to the platform, and the idea is relatively simple. It enables customers to be able to place a marker or visual tag to different campaign variables depending upon their performance. This permits you to promptly choose what metrics are doing well and also which ones need to be altered.
Notifications and Customized Alerts
Among our top Voluum features is the platform’s capacity to send notices and alerts. Depending upon your settings, you can be updated based upon different events and milestones completed in your campaign. You can even get them on your smart phones as the tracking software application has applications offered for both iPhone and Android.
System alerts are pre-programmed in Voluum as well as can be activated by the following occurrences:
- First conversion
- First campaign with website traffic
- Various conversion cap limits
- Failed payments
- Various other payment issues
Custom alerts, on the other hand, are entirely personalized. You determine what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop. All you have actually reached do is put up the alert criteria. The moment the conditions are fulfilled, you will be promptly notified.
As any type of marketing expert would certainly tell you, optimization is an art form that you can only get a grasp on via practice. Established marketers may not have much usage for this feature. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This type of optimization automatically develops A/B payment that contain various landers and also offers so that it can redirect the very best traffic to the most effective offer based on ROI and also other requirements. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is vital, as well as Voluum enables you access to all the data you’ll ever before require in different formats. You can immediately create many of reports that are produced in real time and also include approximately thirty distinctive data points. Some of the extra evaluation attributes consist of:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars as well as a great deal more
- A devoted reporting API
For customers that like manual optimization, Voluum includes a complete suite of features that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Really fast
- Safeguards your data
- No investment in extra tools
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Lack of client assistance.
- It is a cloud-based solution, indicating that it just stores your information for a limited period. This means that if you want to check your campaign performance from greater than a year earlier for example, then that is not feasible.
Voluum Rates as well as Plans
Voluum’s plans and also price structure have gone through a great deal of modifications since the company launched. After a number of years on the rather higher end of the scale, the tracker’s price has actually gone down just recently, and the company has actually additionally enhanced the variety of attributes readily available on all plans.
The Discover plan is one of the most fairly valued, as well as it allows approximately twenty campaigns along with 3 months of data retention. It offers limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in need to choose either the Profit or Grow plans, which enable six as well as twelve months of data retention respectively. Both allow unlimited campaigns, numerous custom domains, as well as advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for a long time and is most likely to be here well into the future. It has established itself as a trustworthy and also helpful affiliate advertising tracking tool.
If you are new to this app or even brand-new to affiliate marketing tracking, after that you can look at suggestions with a Voluum tutorial online to get a better concept of exactly how to track your campaign.
Voluum is an effective tool, as well as although it does have some small imperfections, the positives take precedence over the downsides, and it is just one of the most effective affiliate advertising tracking systems to use today.