The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you have actually made, what profit each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the hottest up-and-coming tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketers around the world.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this cutting-edge tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. However, even experienced marketers can find it hard to manage a large number of campaigns once in a while. This is where Voluum Automizer becomes pertinent.
Automizer is their brand-new automation tool based on two foundations: automation rules & web traffic source integrations
The latter lets you to totally integrate with different web traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you set up your campaigns swiftly and efficiently but additionally perform actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- immediately update your traffic-source costs
- and also form rules
With Automizer, you can also produce vital cost integration with Google Ads and Facebook.
When you fully integrate particular web traffic sources, you can then establish your own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are fulfilled.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark custom variables with vivid icons automatically when they fulfill set conditions.
The rules feature will certainly let you save lots of time and automate a portion of your day-to-day work.
Traffic Source and Affiliate Network Templates
Aside From full integrations, Voluum enables you access to templates for a number of offers, traffic sources, and affiliate networks.
This attribute consists of 35 templates from some of one of the most common traffic sources and also 15+ templates from popular networks that help you to hit the ground running.
Various Tracking Options
The most apparent attribute a tracker must have is the capacity to keep track of user actions properly. Voluum takes it to a whole new level by offering users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
Together with the ability to submit conversions, the manual cost update attribute allows customers to customize campaign costs straight via the tracker. This procedure is additionally manual, as well as it’s crucial in cases where your traffic sources are not conveying the cost info instantly.
Lander Protection Script
All software program service providers are under a great deal of pressure to develop a safe environment for customers. By using features like lander protection scripts, Voluum has used this chance to reinforce its partnership with its consumers.
This safety attribute lets you shield top performing landing pages as it removes site visitors that did not come from a campaign link, which boosts conversion rates while decreasing costs
Keep in mind that the code needs PHP in order to be implemented, so it can not be made use of in all scenarios.
Bot Detection as well as Suspicious Website Traffic Filter
Bot traffic is a large problem in native, pop, redirect, as well as push traffic. Along with making your campaign extra expensive, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be pricey otherwise attended to, which is the reason that Voluum has applied a dubious website traffic filter plus bot detection capabilities.
This tracking software program utilizes a script called the honeypot to establish the percent of bots clicking your links. Installing the script is really easy as well. All you require to do is copy the script with the proper tracking domain name right into the constituents of the landing page you intend to monitor.
The honeypot script can be made use of on landing web pages only, which suggests that it’s not appropriate for direct link campaigns. Luckily, Voluum also discovers various other types of suspicious clicks that are activated by various other sources.
This function is a brand-new addition to the system, as well as the principle is reasonably straightforward. It allows users to be able to put a marker or visual tag to various campaign variables depending on their performance. This permits you to swiftly decide what metrics are succeeding and also which ones need to be altered.
Notices and also Custom Alerts
One of our leading Voluum attributes is the system’s capability to send notices as well as alerts. Relying on your settings, you can be updated based upon various events as well as milestones achieved in your campaign. You can also get them on your mobile devices as the tracking software has applications offered for both iOS and also Android.
System notifications are pre-programmed in Voluum as well as can be triggered by the following occurrences:
- First conversion
- First campaign with traffic
- Different conversion cap limitations
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are absolutely personalized. You choose what events are important fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you won’t need to be attached to your desktop computer. All you’ve got to do is set up the alert criteria. The moment the conditions are met, you will certainly be promptly notified.
As any marketer would certainly tell you, optimization is an art form that you can only get a grasp on via practice. Established marketers might not have much use for this feature. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This kind of optimization immediately develops A/B payment that include different landers as well as offers so that it can redirect the most effective web traffic to the very best offer based on ROI and other standards. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is essential, and also Voluum enables you accessibility to all the data you’ll ever before require in numerous formats. You can quickly create numerous of reports that are created in real time as well as consist of up to thirty distinctive data points. Several of the added analysis features include:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars as well as a whole lot more
- A committed reporting API
For customers that like manual optimization, Voluum includes a complete suite of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Very quick
- Shields your data
- No investment in added equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based solution, meaning that it just stores your information for a limited duration. This suggests that if you wish to inspect your campaign performance from more than a year earlier for example, then that is not feasible.
Voluum Rates and Plans
Voluum’s plans as well as price structure have gone through a great deal of adjustments since the business launched. After a number of years on the rather higher end of the scale, the tracker’s cost has dropped recently, as well as the company has actually also increased the variety of attributes available on all plans.
The Discover plan is one of the most moderately priced, as well as it allows up to twenty campaigns in addition to 3 months of data retention. It offers limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in should choose either the Profit or Grow plans, which enable six and also twelve months of data retention respectively. Both enable unlimited campaigns, several custom domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for plenty of time as well as is going to be here well into the future. It has actually established itself as a dependable and also useful affiliate advertising tracking tool.
If you are brand-new to this application or even brand-new to affiliate advertising tracking, then you can check out tips through a Voluum tutorial online to get a far better idea of exactly how to track your campaign.
Voluum is an effective tool, and although it does have some minor flaws, the positives take precedence over the downsides, and it is just one of the most effective affiliate advertising tracking systems to use today.