The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what revenue each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the best up-and-coming tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the go-to tracker for online marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to take advantage of this ingenious tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. But, even experienced marketers can find it difficult to manage a large number of campaigns every now and then. This is where Voluum Automizer comes to be appropriate.
Automizer is their brand-new automation tool based on two foundations: automation rules & traffic source integrations
The latter lets you to fully integrate with various web traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you set up your campaigns promptly and also efficiently but likewise perform actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- leave out non-converting zones
- automatically update your traffic-source costs
- and form rules
With Automizer, you can also produce essential cost integration with Google Ads and also Facebook.
When you totally integrate specific traffic sources, you can after that establish your very own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with colorful icons instantly when they meet set conditions.
The rules feature will certainly let you save lots of time and automate a chunk of your daily work.
Traffic Source as well as Affiliate Network Templates
Apart From full integrations, Voluum allows you accessibility to templates for a variety of offers, web traffic sources, and affiliate networks.
This feature contains 35 templates from some of one of the most usual website traffic sources and 15+ templates from preferred networks that aid you to hit the ground running.
Various Tracking Options
The most obvious attribute a tracker need to have is the capability to track user actions precisely. Voluum takes it to a whole new level by offering individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Along with the capacity to post conversions, the manual cost update feature lets users to change campaign costs straight with the tracker. This procedure is also manual, as well as it’s imperative in cases where your web traffic sources are not conveying the cost information automatically.
Lander Protection Script
All software application providers are under a lot of stress to create a secure environment for users. By applying functions like lander protection scripts, Voluum has actually utilized this chance to enhance its relationship with its clients.
This safety and security function lets you shield top performing landing pages as it filters out visitors that did not originate from a campaign link, which bolsters conversion rates while minimizing costs
Remember that the code needs PHP in order to be applied, so it can not be utilized in all scenarios.
Bot Detection as well as Questionable Website Traffic Filter
Bot website traffic is a huge trouble in native, pop, redirect, and push traffic. Together with making your campaign a lot more pricey, bots can also mess with your performance metrics and also make optimization baffling at best. It can be costly otherwise dealt with, which is the reason Voluum has actually implemented a suspicious web traffic filter plus bot detection abilities.
This tracking software application utilizes a script called the honeypot to establish the percent of bots clicking on your web links. Mounting the script is extremely straightforward as well. All you need to do is replicate the script with the appropriate tracking domain into the components of the landing web page you intend to supervise.
The honeypot script can be utilized on landing pages only, which implies that it’s not proper for direct link campaigns. Thankfully, Voluum additionally detects various other kinds of dubious clicks that are caused by various other sources.
This attribute is a new addition to the system, as well as the idea is fairly uncomplicated. It permits users to be able to put a marker or visual tag to different campaign variables depending upon their performance. This allows you to rapidly determine what metrics are doing well and which ones require to be changed.
Notifications and Customized Alerts
Among our top Voluum attributes is the platform’s capability to send notifications and also alerts. Depending upon your settings, you can be updated based on various events as well as milestones accomplished in your campaign. You can even get them on your mobile devices as the tracking software has applications available for both iPhone as well as Android.
System notices are pre-programmed in Voluum and can be set off by the following occurrences:
- First conversion
- First campaign with website traffic
- Different conversion cap limitations
- Failed payments
- Various other payment problems
Custom alerts, on the other hand, are entirely customized. You decide what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you will not need to be attached to your desktop computer. All you’ve got to do is put up the alert criteria. The minute the conditions are satisfied, you will be promptly notified.
As any kind of online marketer would certainly inform you, optimization is an art form that you can just get a grasp on via practice. Established marketing experts may not have much usage for this attribute. However, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This sort of optimization instantly develops A/B payment that contain various landers as well as offers to make sure that it can redirect the very best traffic to the best offer based on ROI and also other standards. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is important, and Voluum enables you access to all the data you’ll ever need in various formats. You can immediately produce many of reports that are created in real time and include as much as thirty unique data points. A few of the extra evaluation features consist of:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars and a lot more
- A devoted reporting API
For customers that have a preference for manual optimization, Voluum consists of a full collection of functions that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Safeguards your data
- No investment in additional tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based solution, suggesting that it just stores your information for a limited duration. This means that if you want to check your campaign performance from greater than a year back as an example, then that is not feasible.
Voluum Rates and also Plans
Voluum’s plans as well as pricing structure have gone through a great deal of modifications since the company launched. After numerous years on the somewhat higher end of the range, the tracker’s cost has actually gone down just recently, and also the business has additionally enhanced the number of attributes offered on all plans.
The Discover plan is one of the most moderately priced, and it allows as much as twenty campaigns along with three months of data retention. It provides limited tracking functions, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to choose either the Profit or Grow plans, which permit 6 and also twelve months of data retention respectively. Both allow unrestricted campaigns, several customized domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and also is most likely to be here well into the future. It has established itself as a dependable and also valuable affiliate advertising tracking tool.
If you are brand-new to this app or even new to affiliate marketing tracking, after that you can check out suggestions with a Voluum tutorial online to get a better idea of just how to track your campaign.
Voluum is a reliable tool, and although it does have some small imperfections, the positives take precedence over the negatives, and it is just one of the very best affiliate advertising tracking systems to utilize today.