The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what profit each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the most popular promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for marketing experts around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to take advantage of this cutting-edge tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a pretty easy procedure in the affiliate world. Yet, even experienced marketing experts can find it challenging to manage a large number of campaigns from time to time. This is where Voluum Automizer comes to be pertinent.
Automizer is their brand new automation tool based on two foundations: automation rules & traffic source integrations
The latter lets you to totally integrate with different website traffic sources such as Facebook Ads, Taboola, etc. This not just allows you set up your campaigns swiftly and also effectively however additionally perform actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- omit non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can likewise produce vital cost integration with Google Ads and Facebook.
As soon as you completely integrate specific web traffic sources, you can then set up your very own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with vibrant icons immediately when they fulfill set conditions.
The rules feature will let you save lots of time and also automate a chunk of your everyday work.
Web Traffic Source and also Affiliate Network Templates
Apart From complete integrations, Voluum allows you access to templates for a variety of offers, website traffic sources, and affiliate networks.
This attribute consists of 35 templates from several of the most typical traffic sources and also 15+ templates from popular networks that aid you to hit the ground running.
Various Tracking Options
The most obvious feature a tracker need to have is the capacity to keep track of user actions properly. Voluum takes it to an entire new level by offering individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the capacity to upload conversions, the manual cost update attribute lets customers to change campaign costs directly via the tracker. This procedure is additionally manual, and also it’s critical in cases where your traffic sources are not conveying the cost info automatically.
Lander Protection Script
All software program service providers are under a great deal of stress to create a secure environment for users. By using attributes like lander protection scripts, Voluum has utilized this chance to reinforce its relationship with its clients.
This security attribute allows you shield top performing landing web pages as it removes site visitors that did not come from a campaign link, which boosts conversion rates while minimizing costs
Remember that the code requires PHP in order to be executed , so it can not be made use of in all situations.
Bot Discovery and Dubious Web Traffic Filter
Bot website traffic is a big trouble in native, pop, redirect, as well as push website traffic. Together with making your campaign a lot more pricey, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be pricey if not attended to, which is the reason Voluum has actually applied a suspicious traffic filter plus bot detection capabilities.
This tracking software application utilizes a script called the honeypot to identify the percent of bots clicking your links. Installing the script is extremely basic too. All you need to do is copy the script with the right tracking domain into the components of the landing page you want to supervise.
The honeypot script can be used on landing web pages only, which implies that it’s not suitable for direct link campaigns. Fortunately, Voluum also detects various other sorts of dubious clicks that are caused by other sources.
This function is a new addition to the platform, as well as the principle is fairly straightforward. It permits users to be able to place a marker or visual tag to different campaign variables depending on their performance. This enables you to promptly choose what metrics are succeeding and which ones require to be altered.
Notifications and Custom Alerts
One of our top Voluum functions is the platform’s ability to send out notifications and alerts. Depending on your settings, you can be updated based on various events and milestones accomplished in your campaign. You can also get them on your mobile phones as the tracking software program has apps offered for both iOS as well as Android.
System notices are preset in Voluum and can be set off by the following incidents:
- First conversion
- First campaign with traffic
- Different conversion cap limitations
- Failed payments
- Other payment problems
Custom alerts, on the other hand, are absolutely customized. You choose what events are necessary fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you will not have to be affixed to your desktop computer. All you’ve reached do is set up the alert criteria. The minute the conditions are fulfilled, you will certainly be right away informed.
As any kind of marketing expert would inform you, optimization is an art form that you can just get a hold on by means of practice. Established marketing professionals might not have much use for this feature. Nonetheless, if you’re just learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This type of optimization instantly develops A/B payment that contain various landers as well as offers to ensure that it can redirect the most effective web traffic to the very best offer based on ROI as well as various other requirements. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is crucial, as well as Voluum enables you access to all the data you’ll ever before require in different formats. You can instantaneously produce many of reports that are generated in real time and also include approximately thirty distinct data points. Some of the extra analysis functions consist of:
- Web traffic logs
- Several currencies including euros, pounds, dollars and also a great deal more
- A devoted reporting API
For clients that have a preference for manual optimization, Voluum includes a full suite of features that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Establish rule-based targeting
- Really quick
- Protects your data
- No investment in additional equipment
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based solution, indicating that it only stores your data for a limited period. This suggests that if you intend to inspect your campaign performance from more than a year back as an example, then that is not feasible.
Voluum Pricing and also Plans
Voluum’s plans as well as price structure have undergone a great deal of changes since the company launched. After several years on the rather higher end of the scale, the tracker’s cost has actually gone down just recently, as well as the business has also boosted the number of features offered on all plans.
The Discover plan is the most fairly valued, and it allows as much as twenty campaigns as well as 3 months of information retention. It supplies limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to choose either the Profit or Grow plans, which allow six and twelve months of information retention respectively. Both enable unrestricted campaigns, numerous custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is most likely to be here well into the future. It has established itself as a trusted and also helpful affiliate marketing tracking tool.
If you are brand-new to this application or even new to affiliate marketing tracking, then you can consider ideas through a Voluum tutorial online to get a far better idea of exactly how to track your campaign.
Voluum is an efficient tool, and although it does have some minor problems, the positives take precedence over the negatives, and also it is among the best affiliate advertising tracking systems to make use of today.