The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what earnings each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the hottest up-and-coming tracking systems in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for marketing professionals around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to make the most of this ingenious tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. But, even experienced marketing professionals can find it tough to manage a large number of campaigns every now and then. This is where Voluum Automizer ends up being relevant.
Automizer is their all new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter lets you to fully integrate with different web traffic sources such as Facebook Ads, Taboola, etc. This not just lets you set up your campaigns swiftly and efficiently but likewise perform actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- automatically update your traffic-source costs
- as well as form rules
With Automizer, you can likewise produce crucial cost integration with Google Ads as well as Facebook.
As soon as you fully integrate certain traffic sources, you can after that establish your very own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are sudden modifications in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark customized variables with colorful icons instantly when they meet established conditions.
The rules feature will certainly let you save lots of time as well as automate a chunk of your day-to-day work.
Traffic Source as well as Affiliate Network Templates
Besides complete integrations, Voluum allows you accessibility to templates for a variety of offers, traffic sources, as well as affiliate networks.
This attribute includes 35 templates from several of the most typical website traffic sources and also 15+ templates from prominent networks that assist you to hit the ground running.
Various Tracking Options
The most obvious function a tracker should have is the capacity to track individual actions properly. Voluum takes it to an entire new level by providing users tracking features like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
Together with the capacity to post conversions, the manual cost update feature lets customers to change campaign costs straight via the tracker. This procedure is also manual, as well as it’s essential in cases where your traffic sources are not conveying the cost details immediately.
Lander Protection Script
All software program providers are under a lot of pressure to produce a safe environment for individuals. By applying features like lander protection scripts, Voluum has used this opportunity to reinforce its relationship with its customers.
This security feature lets you protect top performing landing web pages as it filters out visitors that did not originate from a campaign link, which bolsters conversion rates while minimizing costs
Bear in mind that the code requires PHP in order to be applied, so it can not be made use of in all scenarios.
Bot Discovery as well as Questionable Web Traffic Filter
Bot web traffic is a huge problem in native, pop, redirect, and push web traffic. In addition to making your campaign a lot more costly, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be costly if not addressed, which is the reason why Voluum has executed a suspicious traffic filter plus bot detection capabilities.
This tracking software makes use of a script called the honeypot to figure out the percentage of bots clicking your web links. Setting up the script is very basic too. All you need to do is duplicate the script with the right tracking domain name into the constituents of the landing web page you intend to supervise.
The honeypot script can be used on landing web pages only, which means that it’s not proper for direct link campaigns. Luckily, Voluum likewise discovers other kinds of dubious clicks that are set off by other sources.
This attribute is a brand-new addition to the system, as well as the idea is fairly uncomplicated. It allows users to be able to place a marker or visual tag to various campaign variables depending on their performance. This allows you to quickly decide what metrics are doing well and also which ones require to be altered.
Notices as well as Customized Alerts
Among our top Voluum features is the platform’s capability to send out notifications and alerts. Depending on your setups, you can be updated based on different events and also milestones accomplished in your campaign. You can also get them on your mobile devices as the tracking software application has applications readily available for both iPhone as well as Android.
System notifications are pre-programmed in Voluum and can be set off by the following events:
- First conversion
- First campaign with traffic
- Various conversion cap limitations
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are completely customized. You choose what events are essential fo you. Are you testing a new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop computer. All you have actually got to do is install the alert criteria. The minute the conditions are fulfilled, you will certainly be immediately informed.
As any marketing expert would tell you, optimization is an art form that you can just get a grasp on by means of practice. Established marketing experts might not have much use for this function. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This kind of optimization instantly produces A/B payment that include various landers and also offers to make sure that it can redirect the very best web traffic to the very best offer based on ROI and also other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is essential, and Voluum permits you accessibility to all the data you’ll ever need in various formats. You can instantaneously produce many of reports that are created in real time and also include as much as thirty distinctive data points. Some of the extra evaluation attributes consist of:
- Web traffic logs
- Numerous currencies including euros, pounds, dollars as well as a whole lot more
- A devoted reporting API
For clients that have a preference for manual optimization, Voluum includes a complete suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Establish rule-based targeting
- Really fast
- Shields your data
- No investment in extra equipment
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based solution, indicating that it only stores your data for a limited period. This implies that if you intend to check your campaign performance from more than a year back as an example, then that is not possible.
Voluum Rates and Plans
Voluum’s plans and price structure have undergone a great deal of adjustments since the business launched. After numerous years on the somewhat higher end of the range, the tracker’s price has actually gone down recently, and also the company has also boosted the number of attributes available on all plans.
The Discover plan is one of the most reasonably valued, and it allows up to twenty campaigns along with three months of information retention. It offers limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should choose either the Profit or Grow plans, which allow 6 as well as twelve months of information retention respectively. Both enable limitless campaigns, several custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time as well as is most likely to be here well into the future. It has established itself as a trusted and also useful affiliate advertising and marketing tracking tool.
If you are new to this application and even new to affiliate advertising tracking, then you can take a look at ideas through a Voluum tutorial online to get a better idea of just how to track your campaign.
Voluum is an effective tool, and although it does have some minor flaws, the positives take precedence over the negatives, and it is among the best affiliate advertising tracking systems to make use of today.