The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what earnings each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the hottest up-and-coming tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to make the most of this ingenious tool.
Automizer and also Traffic Source Integrations
Setting up and using a tracker is a quite basic procedure in the affiliate world. But, even experienced online marketers can find it difficult to manage a large number of campaigns from time to time. This is where Voluum Automizer ends up being appropriate.
Automizer is their brand new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with numerous website traffic sources such as Facebook Ads, Taboola, etc. This not only allows you establish your campaigns promptly and efficiently however likewise do actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- omit non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can additionally produce crucial cost integration with Google Ads and also Facebook.
As soon as you totally integrate specific website traffic sources, you can after that set up your own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are abrupt modifications in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark custom variables with vivid icons instantly when they fulfill set conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a piece of your everyday work.
Web Traffic Source and also Affiliate Network Templates
Besides full integrations, Voluum permits you accessibility to templates for a variety of offers, website traffic sources, as well as affiliate networks.
This function contains 35 templates from some of one of the most typical web traffic sources as well as 15+ templates from popular networks that aid you to hit the ground running.
Different Tracking Options
One of the most evident attribute a tracker ought to have is the capacity to keep track of user actions properly. Voluum takes it to a whole new level by giving customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
Together with the capacity to upload conversions, the manual cost update feature allows customers to customize campaign costs directly through the tracker. This procedure is also manual, and also it’s important in cases where your traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software application service providers are under a great deal of pressure to create a secure environment for individuals. By applying functions like lander protection scripts, Voluum has actually utilized this opportunity to strengthen its relationship with its clients.
This security function allows you protect top performing landing pages as it filters out site visitors that did not come from a campaign URL, which bolsters conversion rates while lowering costs
Bear in mind that the code needs PHP in order to be executed , so it can not be made use of in all scenarios.
Bot Detection and also Questionable Web Traffic Filter
Bot web traffic is a huge trouble in native, pop, redirect, and also push traffic. Together with making your campaign a lot more costly, bots can additionally mess with your performance metrics as well as make optimization baffling at best. It can be expensive otherwise addressed, which is the reason that Voluum has actually implemented a dubious website traffic filter plus bot detection capabilities.
This tracking software takes advantage of a script called the honeypot to figure out the portion of bots clicking your web links. Mounting the script is extremely simple also. All you need to do is copy the script with the right tracking domain into the components of the landing web page you intend to oversee.
The honeypot script can be used on landing web pages only, which suggests that it’s not proper for direct link campaigns. Fortunately, Voluum likewise detects various other types of suspicious clicks that are caused by other sources.
This attribute is a new enhancement to the system, and the principle is relatively straightforward. It permits customers to be able to put a marker or visual tag to different campaign variables depending upon their performance. This permits you to promptly decide what metrics are succeeding and also which ones require to be altered.
Notifications and Customized Alerts
Among our top Voluum features is the system’s capacity to send notifications and alerts. Relying on your setups, you can be updated based on different events as well as milestones completed in your campaign. You can even get them on your mobile devices as the tracking software program has applications readily available for both iOS as well as Android.
System notices are preset in Voluum and also can be caused by the following occurrences:
- First conversion
- First campaign with web traffic
- Various conversion cap limitations
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are completely customized. You determine what events are very important fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a brand-new vertical? With alerts, you will not need to be affixed to your desktop computer. All you have actually reached do is set up the alert criteria. The minute the conditions are satisfied, you will certainly be promptly alerted.
As any kind of marketing expert would certainly tell you, optimization is an art form that you can just get a hold on by means of practice. Established marketers may not have much usage for this feature. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This kind of optimization immediately creates A/B payment that consist of various landers as well as offers to ensure that it can redirect the best traffic to the most effective offer based on ROI and also various other requirements. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is vital, as well as Voluum enables you access to all the data you’ll ever before need in numerous formats. You can instantaneously produce countless of reports that are created in real time and consist of as much as thirty distinctive data points. A few of the additional analysis functions consist of:
- Web traffic logs
- Several currencies including euros, pounds, dollars as well as a great deal more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum includes a complete suite of functions that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely fast
- Secures your data
- No investment in additional tools
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based service, indicating that it only stores your information for a limited period. This suggests that if you want to check your campaign performance from greater than a year ago as an example, then that is not feasible.
Voluum Prices as well as Plans
Voluum’s plans and also pricing structure have actually gone through a great deal of changes since the business launched. After a number of years on the rather higher end of the range, the tracker’s cost has actually gone down recently, and the business has actually additionally increased the number of features offered on all plans.
The Discover plan is the most moderately priced, and it allows up to twenty campaigns along with three months of information retention. It offers limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to go with either the Profit or Grow plans, which enable 6 and also twelve months of data retention respectively. Both allow limitless campaigns, numerous custom domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for plenty of time as well as is going to be here well into the future. It has actually established itself as a trustworthy as well as useful affiliate advertising and marketing tracking tool.
If you are brand-new to this application or even new to affiliate advertising tracking, after that you can check out ideas through a Voluum tutorial online to get a better concept of how to track your campaign.
Voluum is an effective tool, as well as although it does have some minor imperfections, the positives take precedence over the negatives, as well as it is just one of the most effective affiliate advertising tracking systems to make use of today.