The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what profit each campaign accounts for, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the most popular up-and-coming tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the best tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to maximize this innovative tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. Yet, even experienced online marketers can find it challenging to manage a large number of campaigns now and then. This is where Voluum Automizer becomes appropriate.
Automizer is their brand-new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with different web traffic sources such as Facebook Ads, Taboola, etc. This not just allows you set up your campaigns swiftly and also efficiently but also carry out actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- omit non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can additionally create essential cost integration with Google Ads and also Facebook.
As soon as you fully integrate certain web traffic sources, you can then establish your very own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark customized variables with vivid icons instantly when they satisfy established conditions.
The rules feature will let you save lots of time as well as automate a portion of your everyday work.
Traffic Source and Affiliate Network Templates
Besides complete integrations, Voluum enables you accessibility to templates for a number of offers, web traffic sources, and affiliate networks.
This attribute contains 35 templates from some of one of the most common traffic sources and 15+ templates from popular networks that help you to hit the ground running.
Various Tracking Options
One of the most noticeable function a tracker must have is the capability to track user actions properly. Voluum takes it to an entire new level by providing customers tracking features like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually post them to Voluum.
Manual Cost Update
Along with the capacity to upload conversions, the manual cost update function lets customers to modify campaign costs directly via the tracker. This procedure is also manual, as well as it’s necessary in cases where your traffic sources are not sharing the cost details immediately.
Lander Protection Script
All software providers are under a great deal of pressure to produce a safe environment for users. By applying functions like lander protection scripts, Voluum has actually utilized this opportunity to reinforce its partnership with its customers.
This safety feature lets you secure top performing landing pages as it filters out site visitors that did not originate from a campaign link, which bolsters conversion rates while minimizing costs
Bear in mind that the code needs PHP in order to be executed , so it can not be made use of in all situations.
Bot Discovery and also Dubious Website Traffic Filter
Bot website traffic is a big issue in native, pop, redirect, and also push website traffic. Along with making your campaign a lot more pricey, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be expensive if not addressed, which is the reason that Voluum has actually applied a questionable traffic filter plus bot detection capabilities.
This tracking software utilizes a script called the honeypot to figure out the portion of bots clicking your web links. Mounting the script is really basic too. All you require to do is copy the script with the correct tracking domain name right into the components of the landing page you intend to supervise.
The honeypot script can be used on landing pages only, which implies that it’s not appropriate for direct link campaigns. The good news is, Voluum also finds other kinds of suspicious clicks that are caused by other sources.
This attribute is a brand-new enhancement to the platform, and also the principle is relatively straightforward. It enables users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This allows you to rapidly choose what metrics are doing well and which ones need to be changed.
Notices as well as Custom Alerts
One of our top Voluum functions is the platform’s capability to send out notices and also alerts. Depending upon your settings, you can be updated based upon various events as well as milestones completed in your campaign. You can also get them on your mobile phones as the tracking software has apps available for both iPhone and also Android.
System notifications are pre-programmed in Voluum and also can be triggered by the following occurrences:
- First conversion
- First campaign with website traffic
- Various conversion cap limits
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are totally individualized. You decide what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t need to be affixed to your desktop computer. All you’ve got to do is put up the alert criteria. The minute the conditions are fulfilled, you will certainly be quickly informed.
As any type of marketing expert would certainly inform you, optimization is an art form that you can only get a grip on by means of practice. Established online marketers might not have much usage for this function. Nonetheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This type of optimization immediately creates A/B payment that contain various landers and also offers to ensure that it can redirect the best traffic to the most effective offer based upon ROI and also other standards. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is important, and also Voluum allows you accessibility to all the data you’ll ever require in numerous formats. You can immediately create many of reports that are created in real time and include as much as thirty distinctive data points. Some of the added analysis functions consist of:
- Web traffic logs
- Several currencies including euros, pounds, dollars and also a great deal more
- A dedicated reporting API
For clients that prefer manual optimization, Voluum consists of a complete collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Really quick
- Secures your data
- No investment in additional tools
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based solution, meaning that it only stores your information for a limited duration. This implies that if you want to inspect your campaign performance from more than a year earlier for instance, then that is not possible.
Voluum Rates and Plans
Voluum’s plans as well as pricing structure have actually gone through a lot of adjustments since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s cost has gone down just recently, as well as the business has actually additionally boosted the variety of functions readily available on all plans.
The Discover plan is one of the most reasonably valued, and also it enables approximately twenty campaigns in addition to three months of data retention. It offers limited tracking attributes, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should go with either the Profit or Grow plans, which permit six as well as twelve months of data retention respectively. Both permit unlimited campaigns, multiple custom domains, and advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for a long time as well as is going to be here well into the future. It has established itself as a trusted and also beneficial affiliate advertising tracking tool.
If you are new to this application and even new to affiliate advertising tracking, after that you can consider ideas via a Voluum tutorial online to get a better concept of just how to track your campaign.
Voluum is a reliable tool, as well as although it does have some minor imperfections, the positives take precedence over the negatives, as well as it is one of the best affiliate marketing tracking systems to use today.