The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what revenue each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the hottest promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to make the most of this cutting-edge tool.
Automizer and also Traffic Source Integrations
Setting up and using a tracker is a quite easy procedure in the affiliate world. However, even experienced marketers can find it tough to manage a large number of campaigns now and then. This is where Voluum Automizer becomes pertinent.
Automizer is their brand new automation tool based on two foundations: automation rules & web traffic source integrations
The latter allows you to fully integrate with numerous website traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you establish your campaigns promptly as well as effectively however additionally perform actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- leave out non-converting zones
- instantly update your traffic-source costs
- as well as form rules
With Automizer, you can likewise produce necessary cost integration with Google Ads and Facebook.
Once you fully integrate certain website traffic sources, you can then set up your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark customized variables with vibrant icons immediately when they meet established conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a chunk of your everyday work.
Web Traffic Source as well as Affiliate Network Templates
Aside From complete integrations, Voluum permits you accessibility to templates for a variety of offers, traffic sources, as well as affiliate networks.
This attribute contains 35 templates from some of one of the most typical traffic sources and 15+ templates from prominent networks that help you to hit the ground running.
Various Tracking Options
The most obvious function a tracker ought to have is the capacity to track individual actions accurately. Voluum takes it to a whole new level by giving users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
In addition to the ability to upload conversions, the manual cost update feature lets individuals to modify campaign costs straight via the tracker. This process is likewise manual, as well as it’s critical in cases where your traffic sources are not conveying the cost details automatically.
Lander Protection Script
All software companies are under a lot of stress to develop a secure environment for customers. By using functions like lander protection scripts, Voluum has utilized this opportunity to enhance its relationship with its customers.
This security function allows you secure top performing landing pages as it removes site visitors that did not come from a campaign link, which bolsters conversion rates while lowering costs
Bear in mind that the code needs PHP in order to be executed , so it can not be used in all situations.
Bot Detection as well as Questionable Traffic Filter
Bot traffic is a big issue in native, pop, redirect, and push website traffic. Together with making your campaign much more pricey, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be expensive if not attended to, which is the reason why Voluum has applied a suspicious traffic filter plus bot detection capabilities.
This tracking software utilizes a script known as the honeypot to figure out the percentage of bots clicking on your web links. Mounting the script is really straightforward too. All you need to do is replicate the script with the proper tracking domain name right into the components of the landing web page you intend to oversee.
The honeypot script can be used on landing web pages only, which means that it’s not suitable for direct link campaigns. Fortunately, Voluum also discovers other sorts of dubious clicks that are activated by other sources.
This feature is a new addition to the platform, and the concept is relatively uncomplicated. It permits individuals to be able to put a marker or visual tag to different campaign variables depending on their performance. This enables you to quickly determine what metrics are doing well as well as which ones need to be changed.
Notices as well as Custom Alerts
Among our top Voluum functions is the system’s ability to send out notifications as well as alerts. Depending on your setups, you can be updated based on various events and also milestones achieved in your campaign. You can also get them on your mobile devices as the tracking software application has apps readily available for both iOS as well as Android.
System notifications are pre-programmed in Voluum and also can be set off by the following events:
- First conversion
- First campaign with web traffic
- Different conversion cap limits
- Failed payments
- Other payment problems
Custom alerts, on the other hand, are entirely personalized. You choose what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop computer. All you have actually got to do is install the alert criteria. The minute the conditions are satisfied, you will be promptly notified.
As any type of marketer would certainly tell you, optimization is an art form that you can only get a grasp on by means of practice. Established marketers may not have much use for this function. Nonetheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This kind of optimization instantly produces A/B payment that consist of different landers as well as offers to ensure that it can redirect the very best web traffic to the best offer based upon ROI and also various other standards. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is important, as well as Voluum allows you accessibility to all the data you’ll ever require in numerous formats. You can immediately create many of reports that are created in real time and include approximately thirty distinctive data points. Several of the added evaluation functions include:
- Traffic logs
- Numerous currencies including euros, pounds, dollars and a whole lot more
- A devoted reporting API
For clients that like manual optimization, Voluum consists of a full collection of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Really quick
- Protects your data
- No investment in extra devices
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based solution, indicating that it just stores your data for a limited duration. This means that if you want to inspect your campaign performance from greater than a year back as an example, then that is not possible.
Voluum Rates as well as Plans
Voluum’s plans as well as price structure have undergone a lot of changes since the company launched. After several years on the somewhat higher end of the range, the tracker’s price has actually gone down just recently, and also the company has actually also enhanced the number of functions readily available on all plans.
The Discover plan is one of the most reasonably priced, as well as it permits as much as twenty campaigns in addition to 3 months of information retention. It offers limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to go for either the Profit or Grow plans, which permit 6 and twelve months of information retention respectively. Both enable unrestricted campaigns, numerous customized domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has been around for plenty of time and also is most likely to be here well into the future. It has established itself as a reliable as well as valuable affiliate advertising tracking tool.
If you are new to this app and even new to affiliate marketing tracking, after that you can consider pointers via a Voluum tutorial online to get a far better idea of how to track your campaign.
Voluum is an efficient tool, and although it does have some minor imperfections, the positives take precedence over the downsides, and also it is one of the most effective affiliate advertising tracking systems to make use of today.