The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what profit each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the best promising tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for marketing experts around the globe.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to maximize this cutting-edge tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. But, even experienced marketing experts can find it difficult to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be relevant.
Automizer is their new automation tool based upon 2 foundations: automation rules & website traffic source integrations
The latter allows you to fully integrate with various website traffic sources such as Facebook Ads, Taboola, and so on. This not only lets you set up your campaigns rapidly and efficiently yet also carry out actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- instantly update your traffic-source costs
- and form rules
With Automizer, you can likewise create vital cost integration with Google Ads and Facebook.
When you completely integrate specific web traffic sources, you can after that set up your own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with vibrant icons automatically when they satisfy established conditions.
The rules feature will certainly let you save lots of time and also automate a piece of your everyday work.
Web Traffic Source as well as Affiliate Network Templates
Aside From complete integrations, Voluum enables you accessibility to templates for a variety of offers, website traffic sources, and affiliate networks.
This attribute includes 35 templates from some of the most common website traffic sources and 15+ templates from popular networks that help you to hit the ground running.
Various Tracking Options
One of the most noticeable function a tracker ought to have is the capability to keep track of user actions accurately. Voluum takes it to a whole new level by offering users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Along with the capability to submit conversions, the manual cost update feature allows individuals to change campaign costs directly via the tracker. This process is likewise manual, and also it’s essential in cases where your traffic sources are not conveying the cost information immediately.
Lander Protection Script
All software program companies are under a great deal of stress to produce a safe environment for customers. By using attributes like lander protection scripts, Voluum has actually used this opportunity to reinforce its relationship with its customers.
This security feature lets you protect top performing landing web pages as it filters out visitors that did not come from a campaign link, which bolsters conversion rates while minimizing costs
Remember that the code needs PHP in order to be executed , so it can not be used in all situations.
Bot Discovery and also Questionable Web Traffic Filter
Bot web traffic is a huge problem in native, pop, redirect, and also push web traffic. In addition to making your campaign a lot more pricey, bots can additionally mess with your performance metrics as well as make optimization baffling at best. It can be costly if not addressed, which is the reason why Voluum has actually executed a suspicious web traffic filter plus bot detection abilities.
This tracking software program uses a script referred to as the honeypot to establish the portion of bots clicking your links. Mounting the script is really straightforward as well. All you need to do is copy the script with the proper tracking domain name right into the components of the landing web page you intend to supervise.
The honeypot script can be made use of on landing pages only, which suggests that it’s not suitable for direct link campaigns. The good news is, Voluum likewise finds various other types of suspicious clicks that are triggered by other sources.
This feature is a new enhancement to the system, as well as the idea is relatively straightforward. It enables customers to be able to put a marker or visual tag to various campaign variables depending upon their performance. This enables you to promptly determine what metrics are doing well as well as which ones require to be altered.
Notices and Customized Alerts
One of our leading Voluum attributes is the system’s ability to send out notices and also alerts. Depending upon your settings, you can be updated based on various events and milestones completed in your campaign. You can also get them on your mobile devices as the tracking software application has applications readily available for both iOS and also Android.
System notifications are preset in Voluum as well as can be set off by the following occurrences:
- First conversion
- First campaign with website traffic
- Various conversion cap limits
- Failed payments
- Various other payment issues
Custom alerts, on the other hand, are totally individualized. You choose what events are essential fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop computer. All you have actually reached do is set up the alert criteria. The minute the conditions are satisfied, you will be immediately informed.
As any online marketer would certainly inform you, optimization is an art form that you can just get a grip on via practice. Established marketing experts might not have much use for this feature. Nonetheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This kind of optimization instantly develops A/B payment that contain various landers as well as offers to make sure that it can redirect the best traffic to the most effective offer based on ROI as well as various other requirements. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is important, as well as Voluum enables you access to all the data you’ll ever before need in different formats. You can immediately produce numerous of reports that are produced in real time as well as include up to thirty distinct data points. Some of the extra analysis functions include:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars and a great deal more
- A dedicated reporting API
For customers that prefer manual optimization, Voluum includes a full collection of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely quick
- Secures your data
- No investment in added equipment
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of client support.
- It is a cloud-based solution, meaning that it only stores your data for a limited duration. This implies that if you want to check your campaign performance from more than a year ago as an example, then that is not feasible.
Voluum Pricing and also Plans
Voluum’s plans as well as pricing structure have undergone a lot of adjustments since the business launched. After several years on the rather higher end of the range, the tracker’s cost has actually gone down lately, and also the business has actually also boosted the number of attributes readily available on all plans.
The Discover plan is one of the most fairly valued, as well as it allows as much as twenty campaigns in addition to 3 months of information retention. It provides limited tracking attributes, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should opt for either the Profit or Grow plans, which allow six and twelve months of data retention respectively. Both allow unlimited campaigns, numerous custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and is going to be here well into the future. It has established itself as a reputable and helpful affiliate marketing tracking tool.
If you are brand-new to this application and even brand-new to affiliate advertising tracking, after that you can check out ideas with a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is an effective tool, and also although it does have some minor imperfections, the positives take precedence over the negatives, as well as it is one of the best affiliate advertising tracking platforms to make use of today.