The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which changes you’ve made, what profit each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the hottest up-and-coming tracking platforms in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the best tracker for marketing experts around the world.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to maximize this ingenious tool.
Automizer as well as Web Traffic Source Integrations
Setting up and using a tracker is a quite basic procedure in the affiliate world. Yet, even experienced marketing experts can find it challenging to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be relevant.
Automizer is their new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with various traffic sources such as Facebook Ads, Taboola, etc. This not just lets you establish your campaigns promptly and successfully however also carry out actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can also produce necessary cost integration with Google Ads as well as Facebook.
When you totally integrate certain website traffic sources, you can then set up your own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are unexpected modifications in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark customized variables with vibrant icons instantly when they fulfill set conditions.
The rules feature will let you save a significant amount of time and automate a portion of your day-to-day work.
Website Traffic Source and Affiliate Network Templates
Besides complete integrations, Voluum allows you accessibility to templates for a number of offers, website traffic sources, and also affiliate networks.
This attribute contains 35 templates from some of one of the most usual web traffic sources and 15+ templates from preferred networks that assist you to hit the ground running.
Various Tracking Options
One of the most apparent feature a tracker need to have is the capability to track user actions properly. Voluum takes it to an entire new level by giving customers tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the capability to upload conversions, the manual cost update attribute lets users to change campaign costs straight through the tracker. This procedure is likewise manual, as well as it’s vital in cases where your website traffic sources are not conveying the cost details instantly.
Lander Protection Script
All software program companies are under a great deal of stress to create a secure environment for individuals. By applying functions like lander protection scripts, Voluum has actually used this chance to enhance its relationship with its customers.
This security function lets you shield top performing landing web pages as it removes visitors that did not come from a campaign URL, which boosts conversion rates while minimizing costs
Keep in mind that the code requires PHP in order to be executed , so it can not be made use of in all situations.
Bot Discovery as well as Suspicious Website Traffic Filter
Bot web traffic is a big problem in native, pop, redirect, as well as push web traffic. Together with making your campaign much more pricey, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be costly if not dealt with, which is the reason Voluum has implemented a questionable traffic filter plus bot detection abilities.
This tracking software program takes advantage of a script referred to as the honeypot to identify the portion of bots clicking on your links. Setting up the script is really easy as well. All you need to do is replicate the script with the appropriate tracking domain into the components of the landing web page you intend to oversee.
The honeypot script can be made use of on landing web pages only, which indicates that it’s not appropriate for direct link campaigns. The good news is, Voluum additionally spots other types of dubious clicks that are activated by other sources.
This feature is a new enhancement to the platform, and the principle is fairly straightforward. It allows users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This permits you to swiftly determine what metrics are doing well and which ones require to be altered.
Notices and Custom Alerts
Among our top Voluum features is the platform’s capacity to send notifications and also alerts. Depending upon your setups, you can be updated based upon various events and milestones achieved in your campaign. You can even get them on your smart phones as the tracking software application has apps readily available for both iPhone and also Android.
System alerts are pre-programmed in Voluum and also can be set off by the following occurrences:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are totally personalized. You determine what events are necessary fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t need to be attached to your desktop computer. All you’ve got to do is install the alert criteria. The moment the conditions are satisfied, you will be right away alerted.
As any type of marketing expert would certainly inform you, optimization is an art form that you can only get a grip on via practice. Established marketers might not have much usage for this attribute. Nonetheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This type of optimization immediately creates A/B payment that include various landers as well as offers so that it can redirect the most effective web traffic to the very best offer based upon ROI as well as other criteria. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is crucial, and also Voluum enables you accessibility to all the data you’ll ever before need in different formats. You can instantaneously produce countless of reports that are created in real time and also include as much as thirty distinctive data points. Several of the extra evaluation functions include:
- Website traffic logs
- Several currencies including euros, pounds, dollars and a whole lot more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum includes a full suite of features that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Really fast
- Protects your data
- No investment in extra devices
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based service, implying that it just stores your data for a limited duration. This means that if you wish to inspect your campaign performance from greater than a year earlier for instance, then that is not feasible.
Voluum Pricing and Plans
Voluum’s plans and also price structure have actually gone through a lot of adjustments since the company launched. After several years on the somewhat higher end of the range, the tracker’s price has actually dropped just recently, as well as the business has additionally enhanced the number of features available on all plans.
The Discover plan is the most moderately priced, and also it allows approximately twenty campaigns as well as 3 months of information retention. It offers limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in need to choose either the Profit or Grow plans, which permit six as well as twelve months of information retention respectively. Both permit limitless campaigns, several custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for a long time and is going to be here well into the future. It has actually established itself as a reliable and helpful affiliate advertising and marketing tracking tool.
If you are new to this application and even new to affiliate advertising tracking, after that you can look at pointers through a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is an effective tool, as well as although it does have some small defects, the positives take precedence over the negatives, and also it is among the most effective affiliate marketing tracking platforms to make use of today.