The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what revenue each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the best promising tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketing experts around the globe.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this cutting-edge tool.
Automizer and also Website Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. But, even experienced marketers can find it difficult to manage a large number of campaigns every now and then. This is where Voluum Automizer ends up being pertinent.
Automizer is their brand new automation tool based upon two foundations: automation rules & web traffic source integrations
The latter allows you to completely integrate with different website traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you establish your campaigns swiftly as well as effectively yet also execute actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can likewise develop crucial cost integration with Google Ads as well as Facebook.
When you completely integrate particular web traffic sources, you can then establish your very own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with vivid icons instantly when they satisfy set conditions.
The rules feature will certainly let you save a significant amount of time and also automate a chunk of your day-to-day work.
Traffic Source as well as Affiliate Network Templates
Aside From complete integrations, Voluum enables you accessibility to templates for a number of offers, web traffic sources, and affiliate networks.
This attribute includes 35 templates from some of the most typical web traffic sources as well as 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
One of the most obvious feature a tracker ought to have is the capacity to keep track of user actions accurately. Voluum takes it to a whole new level by offering users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the capability to upload conversions, the manual cost update feature allows users to change campaign costs straight via the tracker. This process is additionally manual, and it’s essential in cases where your web traffic sources are not sharing the cost details automatically.
Lander Protection Script
All software program service providers are under a lot of pressure to produce a secure environment for customers. By using functions like lander protection scripts, Voluum has actually utilized this chance to reinforce its relationship with its clients.
This protection function allows you shield top performing landing web pages as it removes visitors that did not come from a campaign link, which boosts conversion rates while reducing costs
Keep in mind that the code needs PHP in order to be executed , so it can not be utilized in all situations.
Bot Discovery and Questionable Website Traffic Filter
Bot website traffic is a big trouble in native, pop, redirect, and push website traffic. In addition to making your campaign extra costly, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be pricey if not resolved, which is the reason that Voluum has actually implemented a suspicious web traffic filter plus bot detection capabilities.
This tracking software makes use of a script referred to as the honeypot to figure out the percent of bots clicking on your links. Installing the script is really easy also. All you require to do is copy the script with the appropriate tracking domain name right into the components of the landing page you want to oversee.
The honeypot script can be made use of on landing web pages only, which means that it’s not suitable for direct link campaigns. Thankfully, Voluum also discovers other sorts of dubious clicks that are triggered by various other sources.
This function is a new enhancement to the platform, and the principle is reasonably uncomplicated. It enables users to be able to place a marker or visual tag to different campaign variables depending upon their performance. This allows you to swiftly choose what metrics are succeeding and which ones require to be altered.
Notifications as well as Customized Alerts
Among our leading Voluum features is the system’s capability to send notifications and alerts. Depending on your setups, you can be updated based upon various events as well as milestones accomplished in your campaign. You can also get them on your mobile phones as the tracking software has applications offered for both iOS and Android.
System notices are pre-programmed in Voluum and also can be set off by the following events:
- First conversion
- First campaign with traffic
- Various conversion cap limitations
- Failed payments
- Other payment concerns
Customized alerts, on the other hand, are absolutely individualized. You determine what events are essential fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you will not have to be attached to your desktop. All you’ve got to do is install the alert criteria. The minute the conditions are satisfied, you will certainly be right away alerted.
As any kind of marketer would inform you, optimization is an art form that you can just get a grasp on using practice. Established online marketers may not have much usage for this feature. Nevertheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This type of optimization instantly develops A/B payment that contain various landers and offers to ensure that it can redirect the most effective traffic to the best offer based upon ROI as well as other requirements. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is crucial, and Voluum permits you access to all the data you’ll ever before need in numerous formats. You can promptly produce countless of reports that are created in real time and also consist of as much as thirty distinct data points. A few of the extra analysis functions include:
- Web traffic logs
- Several currencies including euros, pounds, dollars and a whole lot more
- A committed reporting API
For clients that prefer manual optimization, Voluum consists of a full suite of attributes that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Safeguards your data
- No investment in additional tools
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of client support.
- It is a cloud-based solution, meaning that it only stores your data for a limited duration. This means that if you intend to check your campaign performance from greater than a year ago as an example, then that is not possible.
Voluum Pricing and also Plans
Voluum’s plans and pricing structure have undergone a lot of adjustments since the business launched. After numerous years on the rather higher end of the range, the tracker’s price has actually dropped recently, and the company has actually likewise increased the variety of attributes available on all plans.
The Discover plan is one of the most fairly valued, and it enables as much as twenty campaigns as well as 3 months of data retention. It supplies limited tracking features, as well as it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in need to go with either the Profit or Grow plans, which enable 6 and twelve months of data retention respectively. Both enable unlimited campaigns, multiple custom domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for a long time as well as is going to be here well into the future. It has actually established itself as a reputable as well as valuable affiliate marketing tracking tool.
If you are brand-new to this app and even new to affiliate marketing tracking, after that you can look at suggestions with a Voluum tutorial online to get a much better concept of exactly how to track your campaign.
Voluum is an efficient tool, and although it does have some small flaws, the positives take precedence over the downsides, as well as it is one of the best affiliate marketing tracking systems to utilize today.