The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what earnings each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the best promising tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketing professionals around the world.
Henceforth, we have actually decided to write a Voluum review to help individuals decide if they want to maximize this innovative tool.
Automizer and also Web Traffic Source Integrations
Setting up and using a tracker is a rather straightforward procedure in the affiliate world. But, even experienced marketers can find it challenging to manage a large number of campaigns now and then. This is where Voluum Automizer comes to be pertinent.
Automizer is their new automation tool based upon two foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with different web traffic sources such as Facebook Ads, Taboola, and so on. This not only lets you establish your campaigns swiftly and effectively but also do actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- exclude non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can additionally develop necessary cost integration with Google Ads and also Facebook.
When you fully integrate certain web traffic sources, you can then set up your very own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark customized variables with vivid icons instantly when they meet set conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a chunk of your daily work.
Web Traffic Source and Affiliate Network Templates
Besides full integrations, Voluum allows you access to templates for a variety of offers, web traffic sources, and affiliate networks.
This feature contains 35 templates from several of the most usual web traffic sources and also 15+ templates from popular networks that aid you to hit the ground running.
Different Tracking Options
One of the most apparent feature a tracker need to have is the ability to track individual actions properly. Voluum takes it to an entire new level by providing individuals tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
Together with the ability to submit conversions, the manual cost update function lets users to customize campaign costs directly via the tracker. This procedure is likewise manual, and it’s crucial in cases where your website traffic sources are not sharing the cost details automatically.
Lander Protection Script
All software program companies are under a lot of stress to create a secure environment for individuals. By using functions like lander protection scripts, Voluum has actually utilized this opportunity to reinforce its relationship with its consumers.
This safety and security feature allows you safeguard top performing landing web pages as it removes site visitors that did not originate from a campaign URL, which boosts conversion rates while minimizing costs
Remember that the code needs PHP in order to be executed , so it can not be used in all scenarios.
Bot Detection and also Questionable Traffic Filter
Bot traffic is a big issue in native, pop, redirect, and also push web traffic. In addition to making your campaign extra expensive, bots can additionally mess with your performance metrics as well as make optimization baffling at best. It can be expensive if not attended to, which is the reason why Voluum has applied a dubious website traffic filter plus bot detection abilities.
This tracking software program makes use of a script referred to as the honeypot to determine the percentage of bots clicking on your links. Mounting the script is very simple also. All you need to do is copy the script with the correct tracking domain name right into the constituents of the landing web page you intend to oversee.
The honeypot script can be utilized on landing pages only, which indicates that it’s not appropriate for direct link campaigns. Luckily, Voluum also discovers other kinds of questionable clicks that are triggered by other sources.
This feature is a brand-new addition to the system, as well as the concept is fairly uncomplicated. It enables customers to be able to put a marker or visual tag to various campaign variables depending upon their performance. This permits you to swiftly choose what metrics are doing well and also which ones need to be changed.
Notices and Customized Alerts
Among our top Voluum functions is the system’s ability to send notifications and alerts. Relying on your settings, you can be updated based on different events and also milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software has apps readily available for both iPhone as well as Android.
System alerts are preset in Voluum and can be triggered by the following incidents:
- First conversion
- First campaign with traffic
- Various conversion cap limitations
- Failed payments
- Various other payment issues
Customized alerts, on the other hand, are absolutely individualized. You determine what events are necessary fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you will not need to be affixed to your desktop. All you have actually got to do is set up the alert criteria. The moment the conditions are fulfilled, you will be immediately notified.
As any marketer would inform you, optimization is an art form that you can only get a hold on using practice. Established marketing experts may not have much usage for this function. Nevertheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization automatically creates A/B payment that consist of various landers and also offers so that it can redirect the very best traffic to the very best offer based on ROI and also other standards. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is vital, as well as Voluum permits you access to all the data you’ll ever before need in numerous formats. You can instantaneously produce numerous of reports that are produced in real time as well as include up to thirty unique data points. Some of the additional evaluation attributes include:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars and also a great deal more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum includes a full collection of features that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having reached conversion caps
- Set up rule-based targeting
- Very fast
- Shields your data
- No investment in added devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based solution, implying that it only stores your data for a limited period. This means that if you wish to check your campaign performance from more than a year ago for example, then that is not possible.
Voluum Prices and also Plans
Voluum’s plans as well as price structure have gone through a great deal of modifications since the business launched. After several years on the rather higher end of the range, the tracker’s cost has actually dropped just recently, and also the business has actually also enhanced the number of attributes available on all plans.
The Discover plan is one of the most moderately priced, and also it enables up to twenty campaigns in addition to three months of information retention. It provides limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to go with either the Profit or Grow plans, which allow 6 and also twelve months of data retention respectively. Both permit limitless campaigns, numerous customized domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is going to be here well into the future. It has actually established itself as a trustworthy as well as valuable affiliate marketing tracking tool.
If you are brand-new to this application or perhaps brand-new to affiliate marketing tracking, after that you can take a look at tips via a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is a reliable tool, as well as although it does have some minor defects, the positives take precedence over the downsides, as well as it is just one of the most effective affiliate advertising tracking platforms to make use of today.