Completely Free Social Media Management Tools – SocialPilot Review

Are you thinking of promoting your article manually on more than 10+ networks?

Not a great concept!

Promote your material smartly with couple of clicks on numerous social platforms.

Share your blog content right away or schedule it to publish later on multiple social profiles with SocialPilot, an excellent automated posting app which you can use from any internet browser.

You can post on Facebook, Instagram,  Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For a long time now, Hootsuite has actually led the social media management landscape. It hasn’t dominated the way a company like Google does for search however they have actually been around a very long time since 2008 and have actually made a pretty good credibility ever since. If an upstart is going to compete with Hootsuite, they’re going to need to match them in functions and beat them on price. And, overall the product needs to be at least as simple to use.

This is the lens through which we’re seeing Social Pilot, which was founded in 2014. How do they stack up against not simply Hootsuite however all of the notable players in this area? They’re not precisely newbies, however they have not truly made a big splash yet. Its long list of features make it a genuine contender in the SMM market. And while you might not have actually heard of the platform, business like Amazon, Gartner, Samsung, and Vodafone have.

With solid momentum developed in 2018, Social Pilot has actually set its sights directly on their competitors and it’s not a stretch to imagine that Hootsuite remains in their crosshairs. Social Pilot matches them on nearly every function, nails the interface, and their pricing appears purpose-built to be checked out as a side-by-side contrast with Social Pilot coming out as the better worth on paper. With that in mind, let’s dive in additional and a total view of the offering in our Completely Free Social Media Management Tools – Socialpilot Review.

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SocialPilot Review – Is SocialPilot the very best Social Network Management Platform?

SocialPilot is a social media management and social media scheduling platform that allows you to link all of your social accounts so that you can manage them in one place. In addition to being a good tool for individuals to use, this marketing tool is particularly great for agencies and large groups, because depending upon the size of the plan you select, you can amount to 100 social media accounts.

You can easily publish to all popular social media platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.

SocialPilot’s social media scheduling features allow you to  schedule and publish social media posts to multiple accounts on numerous social network networks. You can quickly tailor one post to attract the different audiences on each platform which will aid with engagement. You can likewise tag other users and brands in your posts from within the SocialPilot control panel to get more views on your posts.

The marketing tool also lets you create and schedule carousel posts for Facebook and LinkedIn, so there is no requirement to develop these by hand any longer.

Completely Free Social Media Management Tools

There is a content calendar that permits you to visualize your content plan for the weeks and months ahead, and if you are an agency you can quickly filter the brand names you are dealing with so you can see one brand name or account at a time.

If you are beginning to lack ideas for fresh material, you can benefit from the curated content feature, which shows you posts and other material that would relate to your target audience, and lets you instantly publish or schedule it to be published to your accounts. There is an internet browser extension for this purpose too, so if you encounter anything intriguing while you are browsing the web, you can share it to your social accounts at the click of a button.

To stop you ending up being overwhelmed with comments and messages, Social inbox lets you read and reply to Facebook messages across different pages all in one location. You can share access with your team also, to ensure that consumer comments are responded to as quickly as possible.

In general, SocialPilot as a social network automation tool helps you stay organized and offer great customer care, no matter the number of accounts you are managing.

Prices

Completely Free Social Media Management Tools

Social Pilot is focused on a wide audience, with prices options focused on everything from small businesses to big enterprises. What’s excellent is that there are no feature limitations almost anything you can do at the greatest level can also be done at the lowest. You just do it on a smaller scale.

SocialPilot has 3 tiers of prices for the primary plans, along with an individual plan for those who are just getting started to schedulecontent, which is $8.33/ month.

The individual plan lets you link 5 social profiles, publish 50 posts, and utilize the content curation features, so it’s exceptional value for a person who is simply beginning.

  • Professional ($ 30/month, or $25/month billed yearly) At Social Pilot’s lowest level subscription, you can manage 50 social profiles, make 200 posts each day with up to 2,500 posts in the queue.
  • Small Team ($ 50/month, $41.33/month billed annually) 100 social accounts, 500 posts daily, 5,000 posts in the queue.
  • Agency ($ 100/month, $83.33/month billed annually) 200 social accounts, 1,000 posts, 10,000 in the queue
  • Enterprise (Custom pricing) For clients who need to do more than the other plans enable. SocialPilot white label service: If you are a big marketing agency who want to use SocialPilot service under their own brand name, you can opt for the Enterprise plan.

Of the 3 functions you can not access with the Professional plan, only one of them works at that level: the Social Inbox, which lets you handle all incoming comments and messages from all your Facebook Pages in one location. The other two features, Customer Management and White Label PDFs for analytics are tailored towards agencies. For a complete list of features with each plan, you can look Social Pilot’s prices page.

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User Experience

There’s nothing revolutionary or  advanced about their user interface, and that serves them effectively. It’s easy, clean and very organised so it is extremely user friendly.

Even much better, on your very first login, the platform guides you through the initial setup, showing you where and how to link your numerous accounts, and producing an initial publishing schedule. The remainder of the platform is simple enough to find out just by clicking through each module on the navigation bar, and there’s always an icon for accessing aid on the page you’re working with.

There is a choice for bulk scheduling with a CSV file, if you would like to publish a a great deal of posts ahead of time.

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Functions of SocialPilot

Now we get to the crucial bit. An excellent interface is a good thing to have, but it’s eventually meaningless if there isn’t great software user interface with it. Eventually, the question we’ve got to ask when reviewing platforms like this is: Does it make the social network expert’s life much easier? And the response here is: yes.

 

The management of accounts is done cleanly and efficiently, as you can organize each account into pertinent groups (by channel, by customer, by whatever). SocialPilot lets you link to all your social media network accounts through a single user interface. If you’re posting the exact same material throughout multiple channels, it’s easy enough to choose them all as part of the procedure. But it’s even simpler if you’ve currently grouped them together – just select the group and the post goes where you desire it to. Social Pilot makes short work of scheduling, queuing, editing, and sharing all your content, also. There’s even a content curation function nestled within the publishing module simply search by keywords and when you’ve discovered something suitable, you can publish, queue, or schedule it right there.

Completely Free Social Media Management Tools

You can likewise utilize SocialPilot to automate your social network posts, so even when you are too busy to be publishing, or away on vacation, your social network accounts are active and operating on auto-pilot. You can either pick to compose a basic text or a text with an image by choosing Share as Text or Share as Image alternative.

Unlike posting on social media accounts, SocialPilot doesn’t impose character limitations, supplying users the free range they require to create and share messages with their target audience.Other functions include Social network Analytics, Client Management, Bulk Scheduling & Customized FB Branding and more.

There’s likewise a handy internet browser extension for sharing on the go, and SocialPilot’s mobile app consists of image editing functionality.

Completely Free Social Media Management Tools

Its one defect in this department is a huge one, though: there’s no direct publishing of material with Instagram. Prior to 2018, this would be par for the course; Instagram did not permit posting from any 3rd party apps. But as of a year back, they started allowing business accounts to do this, to make it much easier for them to deal with their social network management platforms. Since then, there are a lot of platform choices for companies to scheduleand post directly through Instagrams API. For some reason, Social Pilot didn’t get on this and get it done. It remains in the works, but currently, if you create a post on Social Pilot you’ll require to utilize their own mobile app to finish the task. It’s a 3 action process that’s more than a little troublesome, a technique that prevailed last time but is now essentially obsolete. And it’s not just that direct publishing capability that Social Pilot does not have: there really isn’t any significant integration with Instagram, no API integration at all. You can’t get analytics or perhaps see post histories (unless you scheduled them in the platform to start with).

This is an embarassment because the rest of the analytics module is terrific. It works with Facebook, Twitter, Pinterest, and LinkedIn, and gives insights into post performance that dive much deeper than the basic follower, reach, and engagement metrics. You’ll have the ability to get a birds eye view of what’s working, and after that drill down much deeper to see why and how. You can discover who and where your most engaged audience members are, and what hashtags are resonating the most. You’ll discover audience demographics, as well as the times and days they’re most active. If you can’t develop an effective social network presence using these analytics, you will not have the ability to blame Social Pilot.

There’s functionality for boosting posts, message management, bulk scheduling feature, content curation and even analytics too.

Completely Free Social Media Management Tools

This is especially true if you’re using Facebook for the bulk of your social media marketing. While Social Pilot does a lot of different things for  various channels, it does everything for Facebook. One of the platform’s finest functions is the Social Inbox, which lets you manage and respond to all your FB comments and messages, across all accounts and profile and pages. For agencies managing this part of their customers’ heavy lifting the ease with which they’ll be able to remain on top of all their interaction may be worth the monthly cost alone. If they might add this function to more platforms, so that social media managers never need to leave the Social Pilot platform, that might be a deciding aspect for a lot of potential clients.

Automatically share post to your social accounts and profile with RSS

 

Another tool that can conserve you lots of time is the RSS feed tool. You can include the RSS feed URL of your (or somebody else’s) site so that it gets shared throughout all of your social network accounts immediately each time a brand-new post goes live. If you are a company or an agency then you will certainly wish to choose one of the 3 main plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all offer you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the capability to include team members.

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Integrations

Completely Free Social Media Management Tools

Possibly it’s because of their fairly unknown status, however Social Pilot does not have much in the method of 3rd party integrations or apps. This is one area that harms the platforms possibilities with bigger companies, who’ll likely have larger technology environments that are not just social media related. Apps connecting project management, ecommerce, CRM, and many other pieces of the marketing pie with social media marketing platforms abound there are over 150 that work with Hootsuite. This shouldn’t impact Social Pilot’s consumers on the small side of things (Professional and Small Teams plans), and these app integrations aren’t essential to construct a successful social media presence, however some bigger clients may want to do their research study and ensure they can (or will have the ability to) link to their other software application services.

For the time being, however, Social Pilot provides a sort of workaround by supporting integration with Zapier a third party web service that deals with the integration of other web apps. If you link your Social Pilot account with your Zapier account, you can then link any of more than 1,000 apps back to Social Pilot, sharing information between them to alleviate workflows. Of course, this isn’t totally free, therefore is going to cost you another regular monthly charge, paid to another business. On the plus side, you’re still saving cash with Social Pilot over Hootsuite.

Other significant integrations include:

  • Project Manager
  • URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can link Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will automatically be reduced when you produce a post.
  • Web web browser extensions for Chrome, Safari, and Firefox, which enable you to save and schedule any page you might be taking a look at. It’s likewise useful for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.

 Conclusion

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Social Pilot has actually been around since 2014, but they’re still commonly viewed as a brand-new gamer in the social media management market. They’ve utilized the time because their founders carefully, developed a product that has complete functions, collaborative, and extremely simple to use. They can  win over a great deal of brand-new consumers who are tired of overpaying for competing products.

There are still a couple of things that need to be addressed/brought up to speed, most significantly the platform’s lack of Instagram functionality. While you can link your Instagram accounts to the platform and schedule things through it, all that gets you is the ability to see what you’re doing on Instagram alongside everything else. You will not in fact have the ability to do anything with Instagram (no direct publishing, no information). That’s something they’ve got in the works, however it’s a problem for online marketers and social media managers who are working with Instagram every day.

Still, for smaller sized organizations, and any organization or agency handling prominent Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and all of it makes for an extremely impressive platform. For any brand starting to buckle down about social media management, or agencies aiming to much better handle their several clients, Social Pilot must be in your shortlist of platforms to check out.

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How is SocialPilot different than other social media tools?

SocialPilot is not the only posting service out there. In truth, there are many others that have been around longer than it has.

Buffer and Hootsuite, for example, are another popular apps for this purpose.

So what makes SocialPilot various and even much better?

All three services use premium plans, but SocialPilot’s price of $10/month is very little compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.

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Should you use SocialPilot to handle your social network?

Whether you are a single user, small business, big team, or agency, we extremely recommend that you utilize SocialPilot for your social media management. SocialPilot is a fraction of the cost of equivalent social network tools and offers all of the functions you need to offer professional social network management services for your business or for your customers.

The white labeling option is an excellent alternative to have if you are managing social network for another organization, as it can make you look like and expert and being reputable, as it will look like you have your own dedicated software application to run their accounts. You can likewise download white labeled reports to send out to your customers.

Collaboration features make it easy to manage your social media with a group, permitting you to grant different levels of access to different users. This can likewise work well if you are utilizing freelancers or interns to aid with your content and scheduling since while they can develop and schedule posts, you will still have the choice to authorize it before it goes live if you wish to.

Overall we feel this is an excellent tool for the cost, and its works for small companies just starting out in addition to larger agencies, so it can grow with your business.

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