The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which changes you’ve made, what profit each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the most popular promising tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to take advantage of this cutting-edge tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a pretty basic procedure in the affiliate world. However, even experienced marketing professionals can find it tough to manage a large number of campaigns now and then. This is where Voluum Automizer becomes pertinent.
Automizer is their brand-new automation tool based on two foundations: automation rules & traffic source integrations
The latter allows you to fully integrate with numerous traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you set up your campaigns promptly and also successfully but additionally execute actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & sites
- omit non-converting zones
- instantly update your traffic-source costs
- as well as form rules
With Automizer, you can likewise develop necessary cost integration with Google Ads and Facebook.
When you fully integrate specific website traffic sources, you can then set up your own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are satisfied.
- Be alerted when there are abrupt modifications in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with colorful icons immediately when they satisfy established conditions.
The rules feature will let you save a significant amount of time and automate a piece of your everyday work.
Website Traffic Source and also Affiliate Network Templates
Besides complete integrations, Voluum allows you access to templates for a variety of offers, web traffic sources, and affiliate networks.
This attribute includes 35 templates from some of the most common traffic sources as well as 15+ templates from prominent networks that help you to hit the ground running.
Different Tracking Options
The most evident function a tracker need to have is the ability to keep track of individual actions accurately. Voluum takes it to an entire new level by providing customers tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
In addition to the ability to upload conversions, the manual cost update function allows individuals to modify campaign costs straight via the tracker. This procedure is additionally manual, and it’s necessary in cases where your traffic sources are not sharing the cost details immediately.
Lander Protection Script
All software providers are under a lot of pressure to produce a safe environment for users. By applying attributes like lander protection scripts, Voluum has actually used this opportunity to reinforce its relationship with its consumers.
This security function lets you protect top performing landing pages as it removes site visitors that did not come from a campaign link, which bolsters conversion rates while lowering costs
Bear in mind that the code needs PHP in order to be executed , so it can not be made use of in all scenarios.
Bot Discovery and Suspicious Website Traffic Filter
Bot traffic is a large issue in native, pop, redirect, as well as push web traffic. Along with making your campaign a lot more pricey, bots can additionally mess with your performance metrics and make optimization baffling at best. It can be expensive if not addressed, which is the reason that Voluum has implemented a questionable traffic filter plus bot detection abilities.
This tracking software program utilizes a script referred to as the honeypot to identify the portion of bots clicking on your links. Mounting the script is very easy also. All you require to do is replicate the script with the appropriate tracking domain name into the constituents of the landing page you want to oversee.
The honeypot script can be utilized on landing pages only, which suggests that it’s not appropriate for direct link campaigns. Thankfully, Voluum additionally finds various other sorts of questionable clicks that are triggered by various other sources.
This attribute is a brand-new enhancement to the system, and also the concept is reasonably uncomplicated. It permits users to be able to put a marker or visual tag to various campaign variables depending on their performance. This allows you to quickly choose what metrics are doing well and which ones need to be altered.
Notices as well as Custom Alerts
One of our top Voluum attributes is the system’s capacity to send notices and alerts. Depending upon your setups, you can be updated based upon different events and milestones achieved in your campaign. You can even get them on your smart phones as the tracking software has applications available for both iOS and also Android.
System notifications are preset in Voluum as well as can be set off by the following incidents:
- First conversion
- First campaign with web traffic
- Different conversion cap limitations
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are entirely customized. You choose what events are necessary fo you. Are you testing a new offer? Your campaign isn’t getting any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop computer. All you’ve reached do is put up the alert criteria. The minute the conditions are fulfilled, you will be instantly alerted.
As any type of marketer would tell you, optimization is an art form that you can just get a grasp on via practice. Established online marketers might not have much usage for this feature. However, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This type of optimization immediately develops A/B payment that include various landers and also offers to ensure that it can redirect the most effective web traffic to the most effective offer based upon ROI and also various other criteria. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Looking at the performance of your campaign is crucial, as well as Voluum permits you accessibility to all the data you’ll ever require in numerous formats. You can immediately produce various of reports that are generated in real time and consist of up to thirty distinctive data points. A few of the additional evaluation attributes consist of:
- Traffic logs
- Multiple currencies including euros, pounds, dollars as well as a great deal more
- A committed reporting API
For customers that prefer manual optimization, Voluum consists of a complete suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Really fast
- Protects your data
- No investment in extra devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based service, meaning that it just stores your information for a limited period. This implies that if you wish to check your campaign performance from more than a year ago as an example, then that is not possible.
Voluum Rates and also Plans
Voluum’s plans and also pricing structure have undergone a great deal of adjustments since the company launched. After a number of years on the rather higher end of the range, the tracker’s cost has gone down just recently, as well as the company has actually additionally boosted the variety of functions readily available on all plans.
The Discover plan is the most moderately priced, and it enables approximately twenty campaigns along with three months of information retention. It offers limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to go for either the Profit or Grow plans, which allow six and twelve months of information retention respectively. Both allow unrestricted campaigns, several custom domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is most likely to be here well into the future. It has established itself as a dependable as well as valuable affiliate marketing tracking tool.
If you are brand-new to this app or even brand-new to affiliate marketing tracking, then you can check out ideas with a Voluum tutorial online to get a much better idea of just how to track your campaign.
Voluum is an efficient tool, and also although it does have some small defects, the positives take precedence over the downsides, as well as it is among the very best affiliate advertising tracking systems to utilize today.