The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what earnings each campaign accounts for, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the most popular promising tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to take advantage of this ingenious tool.
Automizer and Web Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. However, even experienced marketers can find it tough to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be appropriate.
Automizer is their new automation tool based upon two foundations: automation rules & website traffic source integrations
The latter allows you to completely integrate with various website traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns rapidly as well as efficiently yet additionally do actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can also produce important cost integration with Google Ads and also Facebook.
When you totally integrate specific web traffic sources, you can after that establish your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark customized variables with vibrant icons automatically when they satisfy established conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a piece of your daily work.
Web Traffic Source and Affiliate Network Templates
Aside From complete integrations, Voluum enables you accessibility to templates for a variety of offers, traffic sources, and also affiliate networks.
This function contains 35 templates from some of the most usual traffic sources as well as 15+ templates from popular networks that assist you to hit the ground running.
Various Tracking Options
One of the most evident feature a tracker ought to have is the capacity to keep track of user actions precisely. Voluum takes it to an entire new level by offering users tracking features like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually submit them to Voluum.
Manual Cost Update
Together with the ability to submit conversions, the manual cost update function allows individuals to change campaign costs directly through the tracker. This process is additionally manual, and it’s essential in cases where your traffic sources are not conveying the cost information automatically.
Lander Protection Script
All software service providers are under a great deal of pressure to develop a secure environment for customers. By applying attributes like lander protection scripts, Voluum has used this chance to enhance its partnership with its customers.
This safety and security attribute lets you shield top performing landing web pages as it filters out visitors that did not come from a campaign URL, which boosts conversion rates while lowering costs
Remember that the code needs PHP in order to be applied, so it can not be made use of in all situations.
Bot Discovery as well as Dubious Web Traffic Filter
Bot website traffic is a large trouble in native, pop, redirect, and push web traffic. In addition to making your campaign more expensive, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be costly otherwise dealt with, which is the reason why Voluum has actually implemented a questionable traffic filter plus bot detection abilities.
This tracking software application uses a script referred to as the honeypot to figure out the percent of bots clicking on your web links. Setting up the script is very basic too. All you require to do is duplicate the script with the appropriate tracking domain name into the constituents of the landing web page you want to supervise.
The honeypot script can be utilized on landing web pages only, which suggests that it’s not appropriate for direct link campaigns. The good news is, Voluum additionally discovers various other types of suspicious clicks that are triggered by other sources.
This function is a brand-new addition to the system, and the principle is reasonably straightforward. It permits users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This permits you to promptly decide what metrics are doing well and which ones need to be altered.
Notifications as well as Customized Alerts
One of our leading Voluum functions is the platform’s capability to send out notifications and also alerts. Depending upon your setups, you can be updated based on different events and also milestones achieved in your campaign. You can also get them on your mobile devices as the tracking software program has applications offered for both iOS and Android.
System notices are pre-programmed in Voluum and can be triggered by the following occurrences:
- First conversion
- First campaign with traffic
- Different conversion cap limits
- Failed payments
- Various other payment concerns
Custom alerts, on the other hand, are entirely personalized. You choose what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a brand-new vertical? With alerts, you will not need to be affixed to your desktop. All you’ve reached do is put up the alert criteria. The minute the conditions are met, you will be immediately informed.
As any marketing professional would tell you, optimization is an art form that you can only get a grip on using practice. Established marketing experts may not have much use for this attribute. However, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This sort of optimization automatically develops A/B payment that contain different landers as well as offers so that it can redirect the very best web traffic to the best offer based upon ROI and also various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is essential, as well as Voluum allows you accessibility to all the data you’ll ever before need in various formats. You can quickly create various of reports that are created in real time and include up to thirty unique data points. Some of the added evaluation attributes include:
- Traffic logs
- Several currencies including euros, pounds, dollars and also a great deal more
- A committed reporting API
For customers that have a preference for manual optimization, Voluum consists of a full collection of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Really quick
- Protects your data
- No investment in added tools
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based solution, suggesting that it only stores your data for a limited period. This implies that if you want to inspect your campaign performance from greater than a year ago for instance, then that is not possible.
Voluum Prices and Plans
Voluum’s plans and price structure have actually undergone a lot of modifications since the business launched. After several years on the somewhat higher end of the range, the tracker’s cost has actually gone down recently, and the company has additionally enhanced the variety of functions available on all plans.
The Discover plan is one of the most reasonably valued, and also it enables as much as twenty campaigns along with three months of data retention. It supplies limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in need to opt for either the Profit or Grow plans, which enable six and also twelve months of information retention respectively. Both allow unlimited campaigns, multiple customized domains, and also advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time as well as is going to be here well into the future. It has established itself as a trusted and also valuable affiliate advertising and marketing tracking tool.
If you are new to this app and even new to affiliate marketing tracking, after that you can check out tips with a Voluum tutorial online to get a much better concept of exactly how to track your campaign.
Voluum is an effective tool, and although it does have some small flaws, the positives take precedence over the negatives, as well as it is among the very best affiliate marketing tracking platforms to use today.