The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what revenue each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the best up-and-coming tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for online marketers around the globe.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to make the most of this cutting-edge tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a pretty easy procedure in the affiliate world. But, even experienced marketing professionals can find it difficult to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being appropriate.
Automizer is their brand new automation tool based upon 2 foundations: automation rules & web traffic source integrations
The latter allows you to totally integrate with numerous traffic sources such as Facebook Ads, Taboola, etc. This not only lets you set up your campaigns rapidly and also successfully yet additionally do actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can additionally create essential cost integration with Google Ads and Facebook.
Once you totally integrate particular web traffic sources, you can after that establish your own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop computer and also mobile.
- Mark customized variables with vivid icons instantly when they satisfy established conditions.
The rules feature will let you save a significant amount of time and automate a portion of your daily work.
Web Traffic Source and also Affiliate Network Templates
Other than complete integrations, Voluum permits you access to templates for a variety of offers, traffic sources, as well as affiliate networks.
This feature includes 35 templates from some of the most typical web traffic sources and also 15+ templates from prominent networks that help you to hit the ground running.
Different Tracking Options
One of the most obvious feature a tracker need to have is the capability to keep track of individual actions precisely. Voluum takes it to a whole new level by providing customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
Together with the capacity to submit conversions, the manual cost update feature allows individuals to modify campaign costs directly through the tracker. This process is likewise manual, as well as it’s imperative in cases where your website traffic sources are not conveying the cost details instantly.
Lander Protection Script
All software program companies are under a lot of stress to create a secure environment for individuals. By applying attributes like lander protection scripts, Voluum has used this chance to enhance its relationship with its customers.
This protection function allows you safeguard top performing landing pages as it removes site visitors that did not come from a campaign link, which boosts conversion rates while reducing costs
Keep in mind that the code requires PHP in order to be applied, so it can not be made use of in all situations.
Bot Detection and also Suspicious Web Traffic Filter
Bot web traffic is a big problem in native, pop, redirect, and push web traffic. Together with making your campaign much more expensive, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be expensive otherwise dealt with, which is the reason Voluum has implemented a questionable traffic filter plus bot detection capabilities.
This tracking software application uses a script called the honeypot to establish the percentage of bots clicking your web links. Mounting the script is extremely straightforward too. All you require to do is copy the script with the correct tracking domain right into the constituents of the landing page you intend to monitor.
The honeypot script can be made use of on landing web pages only, which implies that it’s not suitable for direct link campaigns. The good news is, Voluum also discovers various other kinds of suspicious clicks that are triggered by other sources.
This attribute is a brand-new addition to the system, and the idea is reasonably uncomplicated. It allows users to be able to place a marker or visual tag to various campaign variables depending upon their performance. This permits you to swiftly determine what metrics are doing well and also which ones require to be altered.
Notifications as well as Customized Alerts
One of our top Voluum functions is the system’s capability to send notifications and alerts. Relying on your settings, you can be updated based on different events as well as milestones achieved in your campaign. You can also get them on your mobile phones as the tracking software application has apps offered for both iOS and Android.
System notices are preset in Voluum as well as can be caused by the following incidents:
- First conversion
- First campaign with website traffic
- Various conversion cap limits
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are entirely personalized. You choose what events are necessary fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you will not have to be affixed to your desktop computer. All you’ve got to do is set up the alert criteria. The minute the conditions are met, you will certainly be promptly alerted.
As any marketer would inform you, optimization is an art form that you can only get a grip on via practice. Established marketing experts may not have much use for this function. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization immediately creates A/B payment that include different landers and offers to ensure that it can redirect the very best website traffic to the best offer based upon ROI and other requirements. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is vital, and Voluum permits you access to all the data you’ll ever require in various formats. You can immediately produce countless of reports that are generated in real time and also include up to thirty distinct data points. A few of the added evaluation functions include:
- Traffic logs
- Multiple currencies including euros, pounds, dollars as well as a whole lot more
- A dedicated reporting API
For customers that have a preference for manual optimization, Voluum consists of a complete collection of features that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Really quick
- Shields your data
- No investment in additional devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based service, implying that it only stores your data for a limited period. This suggests that if you want to inspect your campaign performance from greater than a year back for instance, then that is not possible.
Voluum Pricing and also Plans
Voluum’s plans and also price structure have actually gone through a great deal of modifications since the business launched. After a number of years on the rather higher end of the range, the tracker’s price has actually gone down just recently, as well as the company has actually also enhanced the number of features available on all plans.
The Discover plan is the most fairly priced, and also it permits up to twenty campaigns in addition to 3 months of data retention. It offers limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in need to opt for either the Profit or Grow plans, which permit six as well as twelve months of data retention respectively. Both enable limitless campaigns, multiple customized domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is most likely to be here well into the future. It has established itself as a trustworthy and also beneficial affiliate advertising and marketing tracking tool.
If you are new to this app and even new to affiliate marketing tracking, then you can consider tips via a Voluum tutorial online to get a better concept of just how to track your campaign.
Voluum is a reliable tool, as well as although it does have some minor flaws, the positives take precedence over the downsides, and also it is one of the most effective affiliate marketing tracking platforms to make use of today.