Are you thinking about promoting your blog posts by hand on more than 10+ networks?
Not a good idea!
Promote your content wisely with couple of clicks on numerous social platforms.
Share your blog material right away or schedule it to post in the future on numerous social profiles with SocialPilot, an outstanding automated posting app which you can use from any browser.
You can post on Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For some time now, Hootsuite has led the social media management landscape. It hasn’t controlled the way a business like Google does for search however they’ve been around a long period of time since 2008 and have actually earned a respectable credibility since then. If an upstart is going to compete with Hootsuite, they’re going to need to match them in functions and beat them on price. And, overall the product ought to be at least as simple to utilize.
This is the lens through which we’re viewing Social Pilot, which was established in 2014. How do they stack up against not simply Hootsuite but all of the significant players in this space? They’re not precisely newbies, but they haven’t truly made a huge splash yet. Its long list of features make it a legitimate contender in the SMM market. And while you may not have heard of the platform, companies like Amazon, Gartner, Samsung, and Vodafone have.
With strong momentum developed in 2018, Social Pilot has actually set its sights directly on their competitors and it’s not a stretch to envision that Hootsuite remains in their crosshairs. Social Pilot matches them on nearly every function, nails the user interface, and their pricing seems purpose-built to be read as a side-by-side comparison with Social Pilot coming out as the much better value on paper. With that in mind, let’s dive in more and a complete view of the offering in our Lithium Is Not A Social Media Management Tool – Socialpilot Review.
SocialPilot Review – Is SocialPilot the very best Social Media Management Platform?
SocialPilot is a social media management and social media scheduling platform that allows you to link all of your social accounts so that you can handle them in one place. Along with being an excellent tool for people to utilize, this marketing tool is particularly good for agencies and big teams, given that depending upon the size of the plan you select, you can add up to 100 social network accounts.
You can quickly publish to all popular social network platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
SocialPilot’s social network scheduling features allow you to schedule and publish social network posts to several accounts on several social network networks. You can quickly tailor one post to attract the various audiences on each platform which will aid with engagement. You can also tag other users and brands in your posts from within the SocialPilot control panel to gain more views on your posts.
The marketing tool likewise lets you produce and schedule carousel posts for Facebook and LinkedIn, so there is no need to produce these by hand any longer.
There is a content calendar that permits you to picture your content plan for the weeks and months ahead, and if you are an agency you can quickly filter the brand names you are dealing with so you can view one brand or account at a time.
If you are starting to run out of ideas for fresh material, you can take advantage of the curated material function, which shows you short articles and other material that would relate to your target audience, and lets you immediately publish or schedule it to be posted to your accounts. There is a browser extension for this purpose too, so if you stumble upon anything intriguing while you are browsing the web, you can share it to your social accounts at the click of a button.
To stop you ending up being overwhelmed with comments and messages, Social inbox lets you check out and respond to Facebook messages throughout various pages all in one place. You can share access with your team also, to ensure that consumer comments are responded to as rapidly as possible.
Overall, SocialPilot as a social network automation tool assists you remain organized and provide great customer service, despite how many accounts you are managing.
Social Pilot is aimed at a large audience, with prices choices targeted at everything from small businesses to big business. What’s terrific is that there are no function restrictions almost anything you can do at the highest level can likewise be done at the most affordable. You simply do it on a smaller scale.
SocialPilot has 3 tiers of pricing for the main plans, in addition to an individual plan for those who are just starting to schedulecontent, which is $8.33/ month.
The individual plan lets you link 5 social profiles, publish 50 posts, and use the content curation functions, so it’s exceptional worth for a person who is just beginning.
- Professional ($ 30/month, or $25/month billed yearly) At Social Pilot’s lowest level membership, you can manage 50 social profiles, make 200 posts per day with approximately 2,500 posts in the queue.
- Small Team ($ 50/month, $41.33/month billed annually) 100 social accounts, 500 posts each day, 5,000 posts in the queue.
- Agency ($ 100/month, $83.33/month billed every year) 200 social accounts, 1,000 posts, 10,000 in the queue
- Enterprise (Custom-made prices) For customers who need to do more than the other plans enable. SocialPilot white label service: If you are a huge marketing firm who want to use SocialPilot service under their own brand name, you can select the Enterprise plan.
Of the three functions you can not access with the Professional plan, just one of them is useful at that level: the Social Inbox, which lets you manage all inbound comments and messages from all your Facebook Pages in one place. The other 2 features, Customer Management and White Label PDFs for analytics are tailored towards agencies. For a full list of functions with each plan, you can look Social Pilot’s pricing page.
There’s nothing innovative or advanced about their user interface, and that serves them very well. It’s basic, tidy and extremely organised so it is very easy to use.
Even much better, on your very first login, the platform guides you through the preliminary setup, revealing to you where and how to connect your numerous accounts, and developing a preliminary posting schedule. The rest of the platform is simple enough to find out just by clicking through each module on the navigation bar, and there’s constantly an icon for accessing aid on the page you’re working with.
There is an alternative for bulk scheduling with a CSV file, if you would like to upload a a great deal of posts ahead of time.
Functions of SocialPilot
Now we get to the essential bit. An excellent user interface is a nice thing to have, but it’s eventually worthless if there isn’t great software interface with it. Eventually, the question we’ve got to ask when reviewing platforms like this is: Does it make the social media expert’s life easier? And the response here is: yes.
The management of accounts is done cleanly and efficiently, as you can organize each account into pertinent groups (by channel, by customer, by whatever). SocialPilot lets you connect to all your social networks accounts through a single interface. If you’re publishing the exact same content across several channels, it’s simple enough to choose them all as part of the process. However it’s even easier if you have actually currently grouped them together – just choose the group and the post goes where you want it to. Social Pilot makes short work of scheduling, queuing, modifying, and sharing all your content, as well. There’s even a content curation function nestled within the posting module just search by keywords and when you’ve discovered something appropriate, you can publish, queue, or schedule it right there.
You can likewise utilize SocialPilot to automate your social media posts, so even when you are too hectic to be publishing, or away on vacation, your social media accounts are active and running on autopilot. You can either select to write a basic text or a text with an image by selecting Share as Text or Share as Image option.
Unlike posting on social network accounts, SocialPilot doesn’t impose character limitations, supplying users the free range they need to produce and share messages with their target audience.Other features consist of Social network Analytics, Client Management, Bulk Scheduling & Custom FB Branding and more.
There’s also an useful web browser extension for sharing on the go, and SocialPilot’s mobile app includes image editing functionality.
Its one flaw in this department is a big one, though: there’s no direct publishing of content with Instagram. Prior to 2018, this would be par for the course; Instagram did not permit publishing from any third party apps. However since a year ago, they started allowing business accounts to do this, to make it much easier for them to work with their social network management platforms. Ever since, there are plenty of platform alternatives for companies to scheduleand publish straight through Instagrams API. For some reason, Social Pilot didn’t get on this and get it done. It remains in the works, however as of now, if you produce a post on Social Pilot you’ll require to use their own mobile app to finish the job. It’s a three step process that’s more than a little cumbersome, a technique that prevailed last time but is now basically obsolete. And it’s not just that direct publishing capability that Social Pilot lacks: there actually isn’t any significant integration with Instagram, no API integration at all. You can’t get analytics or even view post histories (unless you scheduled them in the platform to begin with).
This is an embarassment due to the fact that the remainder of the analytics module is excellent. It works with Facebook, Twitter, Pinterest, and LinkedIn, and offers insights into post performance that dive much deeper than the basic follower, reach, and engagement metrics. You’ll be able to get a birds eye view of what’s working, and after that drill down much deeper to see why and how. You can learn who and where your most engaged audience members are, and what hashtags are resonating one of the most. You’ll discover audience demographics, along with the times and days they’re most active. If you can’t develop an effective social media presence utilizing these analytics, you will not be able to blame Social Pilot.
There’s functionality for boosting posts, message management, bulk scheduling function, content curation and even analytics too.
This is especially true if you’re using Facebook for the bulk of your social media marketing. While Social Pilot does a lot of different things for different channels, it does everything for Facebook. Among the platform’s finest functions is the Social Inbox, which lets you handle and react to all your FB comments and messages, throughout all accounts and profile and pages. For agencies handling this part of their clients’ heavy raising the ease with which they’ll be able to stay on top of all their communication might be worth the monthly expense alone. If they might add this feature to more platforms, so that social media managers never have to leave the Social Pilot platform, that could be a key factor for a great deal of prospective clients.
Immediately share post to your social accounts and profile with RSS
Another tool that can save you lots of time is the RSS feed tool. You can include the RSS feed URL of your (or another person’s) site so that it gets shared throughout all of your social media accounts immediately each time a new post goes live. If you are a business or an agency then you will definitely want to opt for among the 3 main plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all provide you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the capability to add team members.
Perhaps it’s because of their relatively unknown status, but Social Pilot does not have much in the method of 3rd party integrations or apps. This is one area that harms the platforms chances with larger companies, who’ll likely have bigger technology ecosystems that are not just social network related. Apps linking project management, ecommerce, CRM, and numerous other pieces of the marketing pie with social media marketing platforms abound there are over 150 that deal with Hootsuite. This shouldn’t affect Social Pilot’s customers on the small side of things (Professional and Small Teams plans), and these app integrations aren’t needed to develop a successful social media presence, but some larger clients may want to do their research study and make sure they can (or will be able to) link to their other software solutions.
For the time being, though, Social Pilot provides a type of workaround by supporting integration with Zapier a 3rd party web service that handles the integration of other web apps. If you connect your Social Pilot account with your Zapier account, you can then connect any of more than 1,000 apps back to Social Pilot, sharing data in between them to ease workflows. Of course, this isn’t free, and so is going to cost you another regular monthly charge, paid to another company. On the plus side, you’re still saving money with Social Pilot over Hootsuite.
Other notable integrations consist of:
- Project Manager
- URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can connect Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will immediately be reduced when you produce a post.
- Web web browser extensions for Chrome, Safari, and Firefox, which enable you to save and schedule any page you might be taking a look at. It’s also handy for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.
Social Pilot has been around since 2014, but they’re still widely viewed as a brand-new player in the social media management market. They have actually used the time since their founders wisely, built a product that has full features, collaborative, and incredibly easy to utilize. They can win over a great deal of new consumers who are tired of paying too much for competing products.
There are still a couple of things that require to be addressed/brought up to speed, most especially the platform’s absence of Instagram functionality. While you can connect your Instagram accounts to the platform and schedule things through it, all that gets you is the ability to see what you’re doing on Instagram along with everything else. You won’t really have the ability to do anything with Instagram (no direct publishing, no data). That’s something they have actually got in the works, but it’s an issue for online marketers and social media managers who are working with Instagram every day.
Still, for smaller businesses, and any organization or agency managing prominent Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and everything makes for a very remarkable platform. For any brand starting to get serious about social network management, or agencies wanting to better handle their numerous clients, Social Pilot ought to be in your shortlist of platforms to take a look at.
How is SocialPilot different than other social network tools?
SocialPilot is not the only publishing service out there. In truth, there are lots of others that have been around longer than it has.
Buffer and Hootsuite, for instance, are another popular apps for this function.
So what makes SocialPilot different or perhaps much better?
All 3 services offer premium plans, but SocialPilot’s cost of $10/month is minimal compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.
Should you use SocialPilot to manage your social media?
Whether you are a single user, small business, big group, or company, we extremely recommend that you utilize SocialPilot for your social network management. SocialPilot is a portion of the price of equivalent social media tools and provides all of the features you need to offer expert social media management options for your company or for your clients.
The white labeling service is a great option to have if you are handling social network for another business, as it can make you look professional and being dependable, as it will appear like you have your own dedicated software to run their accounts. You can also download white labeled reports to send to your clients.
Collaboration features make it easy to manage your social media with a team, enabling you to approve different levels of access to different users. This can likewise work well if you are utilizing freelancers or interns to assist with your material and scheduling because while they can produce and schedule posts, you will still have the choice to authorize it before it goes live if you wish to.
In general we feel this is an exceptional tool for the price, and its works for small businesses simply starting as well as larger agencies, so it can grow with your company.