Are you considering promoting your post manually on more than 10+ networks?
Not an excellent concept!
Promote your content smartly with few clicks on numerous social platforms.
Share your blog content right away or schedule it to publish in the future on multiple social profiles with SocialPilot, an outstanding automatic publishing app which you can use from any web browser.
You can post on Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For a long time now, Hootsuite has led the social network management landscape. It hasn’t controlled the way a business like Google does for search but they’ve been around a long period of time since 2008 and have earned a pretty good reputation ever since. If an upstart is going to take on Hootsuite, they’re going to need to match them in features and beat them on price. And, overall the product needs to be at least as simple to utilize.
This is the lens through which we’re viewing Social Pilot, which was founded in 2014. How do they compare to not just Hootsuite but all of the significant players in this space? They’re not exactly newcomers, but they have not truly made a big splash yet. Its long list of features make it a legitimate competitor in the SMM marketplace. And while you might not have heard of the platform, companies like Amazon, Gartner, Samsung, and Vodafone have.
With solid momentum developed in 2018, Social Pilot has set its sights squarely on their competition and it’s not a stretch to think that Hootsuite remains in their crosshairs. Social Pilot matches them on nearly every function, nails the interface, and their prices seems purpose-built to be checked out as a side-by-side contrast with Social Pilot coming out as the better worth on paper. With that in mind, let’s dive in additional and a total view of the offering in our Top Social Media Management Tools 2019 – Socialpilot Review.
SocialPilot Review – Is SocialPilot the very best Social Media Management Platform?
SocialPilot is a social media management and social network scheduling platform that enables you to connect all of your social accounts so that you can handle them in one location. Along with being an excellent tool for individuals to use, this marketing tool is especially helpful for agencies and large groups, considering that depending upon the size of the plan you choose, you can amount to 100 social network accounts.
You can easily publish to all popular social media platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
SocialPilot’s social network scheduling includes enable you to schedule and publish social media posts to several accounts on several social media networks. You can quickly customize one post to appeal to the different audiences on each platform which will aid with engagement. You can likewise tag other users and brands in your posts from within the SocialPilot dashboard to acquire more views on your posts.
The marketing tool likewise lets you create and schedule carousel posts for Facebook and LinkedIn, so there is no requirement to produce these by hand any longer.
There is a content calendar that enables you to picture your material plan for the weeks and months ahead, and if you are an agency you can quickly filter the brands you are working with so you can view one brand name or account at a time.
If you are beginning to run out of concepts for fresh content, you can benefit from the curated material feature, which shows you posts and other content that would pertain to your target market, and lets you instantly publish or schedule it to be posted to your accounts. There is a web browser extension for this function too, so if you stumble upon anything interesting while you are browsing the web, you can share it to your social accounts at the click of a button.
To stop you ending up being overwhelmed with comments and messages, Social inbox lets you read and respond to Facebook messages across different pages all in one place. You can share access with your group also, to ensure that consumer comments are responded to as quickly as possible.
In general, SocialPilot as a social media automation tool helps you remain organized and supply terrific customer service, regardless of the number of accounts you are handling.
Social Pilot is aimed at a broad audience, with pricing alternatives focused on everything from small businesses to big enterprises. What’s great is that there are no feature restrictions almost anything you can do at the highest level can likewise be done at the most affordable. You simply do it on a smaller sized scale.
SocialPilot has 3 tiers of pricing for the primary plans, along with an individual plan for those who are just beginning to schedulematerial, which is $8.33/ month.
The individual plan lets you link 5 social profiles, publish 50 posts, and utilize the content curation functions, so it’s outstanding worth for an individual who is simply starting.
- Professional ($ 30/month, or $25/month billed annually) At Social Pilot’s lowest level subscription, you can manage 50 social profiles, make 200 posts each day with as much as 2,500 posts in the queue.
- Small Team ($ 50/month, $41.33/month billed annually) 100 social accounts, 500 posts each day, 5,000 posts in the queue.
- Agency ($ 100/month, $83.33/month billed yearly) 200 social accounts, 1,000 posts, 10,000 in the queue
- Enterprise (Custom pricing) For customers who need to do more than the other plans permit. SocialPilot white label service: If you are a huge marketing company who wish to use SocialPilot service under their own brand name, you can choose the Enterprise plan.
Of the 3 functions you can not access with the Professional plan, just one of them is useful at that level: the Social Inbox, which lets you handle all incoming comments and messages from all your Facebook Pages in one place. The other two features, Client Management and White Label PDFs for analytics are tailored towards agencies. For a complete list of features with each plan, you can look Social Pilot’s prices page.
There’s nothing cutting-edge or advanced about their interface, which serves them very well. It’s simple, clean and really organised so it is extremely easy to use.
Even much better, on your first login, the platform guides you through the initial setup, showing you where and how to link your different accounts, and producing an initial posting schedule. The remainder of the platform is easy enough to figure out just by clicking through each module on the navigation bar, and there’s constantly an icon for accessing assistance on the page you’re working with.
There is an option for bulk scheduling with a CSV file, if you wish to submit a a great deal of posts beforehand.
Functions of SocialPilot
Now we get to the essential bit. A great interface is a good thing to have, but it’s eventually useless if there isn’t excellent software interface with it. Ultimately, the question we’ve got to ask when reviewing platforms like this is: Does it make the social media professional’s life simpler? And the response here is: yes.
The management of accounts is done cleanly and efficiently, as you can arrange each account into pertinent groups (by channel, by client, by whatever). SocialPilot lets you connect to all your social networks accounts through a single user interface. If you’re posting the exact same material across numerous channels, it’s simple enough to pick them all as part of the procedure. But it’s even easier if you’ve already organized them together – just choose the group and the post goes where you desire it to. Social Pilot makes short work of scheduling, queuing, modifying, and sharing all your content, as well. There’s even a content curation feature nestled within the publishing module simply search by keywords and when you have actually discovered something appropriate, you can publish, queue, or schedule it right there.
You can likewise utilize SocialPilot to automate your social network posts, so even when you are too hectic to be posting, or away on holiday, your social network accounts are active and running on autopilot. You can either pick to write a simple text or a text with an image by picking Share as Text or Share as Image choice.
Unlike posting on social media accounts, SocialPilot doesn’t impose character limitations, supplying users the free range they require to create and share messages with their target audience.Other functions include Social Media Analytics, Customer Management, Bulk Scheduling & Custom FB Branding and more.
There’s also an useful web browser extension for sharing on the go, and SocialPilot’s mobile app includes image editing functionality.
Its one defect in this department is a huge one, though: there’s no direct publishing of material with Instagram. Prior to 2018, this would be par for the course; Instagram did not allow posting from any 3rd party apps. But since a year back, they started enabling business accounts to do this, to make it much easier for them to deal with their social media management platforms. Ever since, there are a lot of platform options for companies to scheduleand post directly through Instagrams API. For some reason, Social Pilot didn’t jump on this and get it done. It’s in the works, but currently, if you create a post on Social Pilot you’ll require to utilize their own mobile app to complete the job. It’s a 3 step procedure that’s more than a little cumbersome, a technique that was common last time however is now essentially outdated. And it’s not just that direct publishing capability that Social Pilot does not have: there actually isn’t any significant integration with Instagram, no API integration at all. You can’t get analytics or even view post histories (unless you scheduled them in the platform to start with).
This is a shame since the rest of the analytics module is excellent. It works with Facebook, Twitter, Pinterest, and LinkedIn, and provides insights into post performance that dive much deeper than the standard follower, reach, and engagement metrics. You’ll have the ability to get a birds eye view of what’s working, and then drill down much deeper to see why and how. You can find out who and where your most engaged audience members are, and what hashtags are resonating one of the most. You’ll discover audience demographics, along with the times and days they’re most active. If you can’t construct an effective social network presence utilizing these analytics, you won’t be able to blame Social Pilot.
There’s functionality for boosting posts, message management, bulk scheduling function, content curation and even analytics too.
This is especially true if you’re using Facebook for the bulk of your social network marketing. While Social Pilot does a lot of different things for different channels, it does everything for Facebook. Among the platform’s best features is the Social Inbox, which lets you manage and respond to all your FB comments and messages, throughout all accounts and profile and pages. For agencies managing this part of their clients’ heavy lifting the ease with which they’ll be able to stay on top of all their interaction might deserve the regular monthly cost alone. If they could include this feature to more platforms, so that social media managers never need to leave the Social Pilot platform, that could be a deciding element for a great deal of possible clients.
Instantly share blog posts to your social accounts and profile with RSS
Another tool that can conserve you lots of time is the RSS feed tool. You can add the RSS feed URL of your (or someone else’s) site so that it gets shared across all of your social media accounts immediately each time a brand-new post goes live. If you are an organization or an agency then you will definitely wish to opt for among the 3 primary plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all give you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the ability to include employees.
Perhaps it’s since of their fairly unknown status, however Social Pilot does not have much in the way of third party integrations or apps. This is one area that injures the platforms chances with larger businesses, who’ll likely have larger technology ecosystems that are not just social network related. Apps connecting task management, ecommerce, CRM, and lots of other pieces of the marketing pie with social media marketing platforms abound there are over 150 that work with Hootsuite. This shouldn’t affect Social Pilot’s consumers on the small side of things (Professional and Small Teams plans), and these app integrations aren’t essential to build an effective social media presence, however some bigger customers may wish to do their research study and ensure they can (or will be able to) link to their other software application solutions.
For the time being, however, Social Pilot provides a kind of workaround by supporting integration with Zapier a third party web service that manages the integration of other web apps. If you connect your Social Pilot account with your Zapier account, you can then connect any of more than 1,000 apps back to Social Pilot, sharing information between them to alleviate workflows. Naturally, this isn’t free, therefore is going to cost you another regular monthly charge, paid to another business. On the plus side, you’re still saving money with Social Pilot over Hootsuite.
Other noteworthy integrations include:
- Project Manager
- URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can link Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will immediately be reduced when you develop a post.
- Web web browser extensions for Chrome, Safari, and Firefox, which allow you to save and schedule any page you may be taking a look at. It’s likewise helpful for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.
Social Pilot has been around since 2014, however they’re still extensively viewed as a brand-new player in the social media management market. They have actually used the time because their founders wisely, built a product that has complete functions, collaborative, and exceptionally simple to use. They can win over a lot of brand-new clients who are tired of overpaying for competing products.
There are still a few things that require to be addressed/brought up to speed, most notably the platform’s absence of Instagram functionality. While you can connect your Instagram accounts to the platform and schedule things through it, all that gets you is the ability to see what you’re doing on Instagram along with everything else. You won’t really be able to do anything with Instagram (no direct publishing, no data). That’s something they’ve got in the works, however it’s a problem for marketers and social media managers who are working with Instagram every day.
Still, for smaller sized companies, and any organization or agency managing popular Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and everything produces a really excellent platform. For any brand name starting to get serious about social media management, or agencies aiming to better manage their several customers, Social Pilot should be in your shortlist of platforms to take a look at.
How is SocialPilot different than other social network tools?
SocialPilot is not the only posting service out there. In fact, there are numerous others that have been around longer than it has.
Buffer and Hootsuite, for example, are another popular apps for this purpose.
So what makes SocialPilot different and even better?
All 3 services use premium plans, however SocialPilot’s cost of $10/month is minimal compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.
Should you use SocialPilot to handle your social media?
Whether you are a single user, small business, big group, or company, we extremely advise that you use SocialPilot for your social network management. SocialPilot is a fraction of the price of comparable social media tools and provides all of the functions you require to provide professional social media management options for your business or for your clients.
The white labeling solution is an excellent option to have if you are handling social network for another organization, as it can make you come across like and expert and being trusted, as it will look like you have your own dedicated software application to run their accounts. You can likewise download white labeled reports to send to your clients.
Collaboration features make it easy to manage your social media with a group, allowing you to give various levels of access to various users. This can also work well if you are utilizing freelancers or interns to help with your material and scheduling because while they can develop and schedule posts, you will still have the choice to authorize it before it goes live if you want to.
Overall we feel this is an exceptional tool for the price, and its works for small businesses just starting along with larger agencies, so it can grow with your company.