The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which alters you’ve made, what revenue each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be one of the best promising tracking systems out there for affiliate media buyers. Fast-forward to today, and this tool has established itself as the go-to tracker for marketers around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to take advantage of this ingenious tool.
Automizer as well as Traffic Source Integrations
Setting up and using a tracker is a rather basic procedure in the affiliate world. Yet, even experienced marketing experts can find it difficult to manage a large number of campaigns every now and then. This is where Voluum Automizer comes to be appropriate.
Automizer is their all new automation tool based on two foundations: automation rules & website traffic source integrations
The latter lets you to fully integrate with different traffic sources such as Facebook Ads, Taboola, etc. This not just lets you establish your campaigns quickly as well as successfully yet also perform actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can likewise develop vital cost integration with Google Ads as well as Facebook.
Once you fully integrate particular traffic sources, you can then establish your own automation rules.
- Automatically pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark custom variables with vivid icons immediately when they meet set conditions.
The rules feature will certainly let you save lots of time as well as automate a piece of your daily work.
Traffic Source and Affiliate Network Templates
Besides complete integrations, Voluum enables you accessibility to templates for a variety of offers, website traffic sources, as well as affiliate networks.
This feature consists of 35 templates from several of the most typical traffic sources as well as 15+ templates from prominent networks that aid you to hit the ground running.
Various Tracking Options
The most noticeable attribute a tracker should have is the capability to keep track of individual actions properly. Voluum takes it to a whole new level by providing users tracking features like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually post them to Voluum.
Manual Cost Update
Together with the capacity to upload conversions, the manual cost update attribute lets users to customize campaign costs directly via the tracker. This process is likewise manual, as well as it’s imperative in cases where your website traffic sources are not conveying the cost information automatically.
Lander Protection Script
All software application service providers are under a lot of pressure to develop a safe environment for individuals. By using attributes like lander protection scripts, Voluum has utilized this chance to strengthen its relationship with its consumers.
This protection attribute lets you secure top performing landing web pages as it filters out site visitors that did not come from a campaign URL, which boosts conversion rates while decreasing costs
Remember that the code requires PHP in order to be applied, so it can not be made use of in all situations.
Bot Detection as well as Suspicious Website Traffic Filter
Bot website traffic is a large issue in native, pop, redirect, and also push web traffic. Together with making your campaign much more costly, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be pricey otherwise addressed, which is the reason Voluum has actually applied a questionable web traffic filter plus bot detection capabilities.
This tracking software takes advantage of a script referred to as the honeypot to establish the percent of bots clicking your links. Mounting the script is very easy too. All you require to do is replicate the script with the right tracking domain right into the constituents of the landing page you want to supervise.
The honeypot script can be utilized on landing web pages only, which implies that it’s not proper for direct link campaigns. The good news is, Voluum also identifies various other types of questionable clicks that are activated by various other sources.
This attribute is a brand-new enhancement to the system, and also the idea is relatively straightforward. It enables customers to be able to put a marker or visual tag to different campaign variables depending upon their performance. This allows you to rapidly choose what metrics are doing well as well as which ones need to be changed.
Notices and also Custom Alerts
One of our leading Voluum functions is the platform’s ability to send notices and alerts. Depending on your settings, you can be updated based on different events and milestones achieved in your campaign. You can even get them on your mobile devices as the tracking software application has apps available for both iOS and also Android.
System alerts are pre-programmed in Voluum as well as can be caused by the following incidents:
- First conversion
- First campaign with web traffic
- Different conversion cap limitations
- Failed payments
- Various other payment issues
Customized alerts, on the other hand, are entirely personalized. You determine what events are necessary fo you. Are you testing a new offer? Your campaign isn’t receiving any conversions? You’re trying a new vertical? With alerts, you will not have to be attached to your desktop computer. All you’ve got to do is put up the alert criteria. The minute the conditions are fulfilled, you will certainly be immediately alerted.
As any marketer would inform you, optimization is an art form that you can only get a grip on by means of practice. Established marketing experts may not have much use for this feature. Nonetheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a wonderful tool.
This sort of optimization instantly produces A/B payment that consist of different landers as well as offers to ensure that it can redirect the most effective web traffic to the most effective offer based upon ROI as well as various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Looking at the performance of your campaign is important, as well as Voluum allows you access to all the data you’ll ever need in numerous formats. You can promptly produce various of reports that are created in real time as well as consist of up to thirty distinctive data points. Some of the extra analysis features include:
- Traffic logs
- Numerous currencies including euros, pounds, dollars and a whole lot more
- A dedicated reporting API
For customers that like manual optimization, Voluum consists of a complete collection of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Establish rule-based targeting
- Really quick
- Safeguards your data
- No investment in extra devices
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based solution, suggesting that it just stores your data for a limited period. This suggests that if you intend to check your campaign performance from more than a year earlier for instance, then that is not feasible.
Voluum Pricing and Plans
Voluum’s plans and price structure have undergone a great deal of modifications since the company launched. After numerous years on the somewhat higher end of the range, the tracker’s cost has gone down recently, as well as the business has also enhanced the number of functions readily available on all plans.
The Discover plan is one of the most moderately valued, as well as it permits approximately twenty campaigns as well as three months of information retention. It supplies limited tracking functions, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should opt for either the Profit or Grow plans, which permit 6 and twelve months of data retention respectively. Both allow limitless campaigns, numerous custom domains, and advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for plenty of time and is most likely to be here well into the future. It has actually established itself as a trustworthy as well as helpful affiliate marketing tracking tool.
If you are brand-new to this application or perhaps brand-new to affiliate advertising tracking, then you can check out tips through a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is an efficient tool, and although it does have some small imperfections, the positives take precedence over the negatives, and it is among the very best affiliate marketing tracking systems to make use of today.