The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which alters you have actually made, what profit each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the best up-and-coming tracking platforms out there for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketers around the globe.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to take advantage of this cutting-edge tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. However, even experienced marketers can find it challenging to manage a large number of campaigns every now and then. This is where Voluum Automizer ends up being pertinent.
Automizer is their brand new automation tool based upon two foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with various traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you establish your campaigns quickly and also successfully yet also execute actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- leave out non-converting zones
- immediately update your traffic-source costs
- and also form rules
With Automizer, you can also develop crucial cost integration with Google Ads and also Facebook.
Once you totally integrate specific web traffic sources, you can after that establish your very own automation rules.
- Instantly pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are sudden alterations in the performance of your campaigns or offers. You can get them on both desktop and also mobile.
- Mark custom variables with colorful icons instantly when they meet established conditions.
The rules feature will certainly let you save a significant amount of time and automate a chunk of your everyday work.
Web Traffic Source as well as Affiliate Network Templates
Other than full integrations, Voluum permits you accessibility to templates for a number of offers, website traffic sources, as well as affiliate networks.
This attribute includes 35 templates from several of one of the most typical web traffic sources as well as 15+ templates from prominent networks that help you to hit the ground running.
Various Tracking Options
One of the most evident function a tracker should have is the capability to keep track of individual actions precisely. Voluum takes it to an entire new level by giving users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually post them to Voluum.
Manual Cost Update
In addition to the capacity to upload conversions, the manual cost update function lets users to change campaign costs straight through the tracker. This process is also manual, as well as it’s important in cases where your web traffic sources are not sharing the cost information immediately.
Lander Protection Script
All software program providers are under a lot of pressure to create a secure environment for customers. By applying features like lander protection scripts, Voluum has used this chance to enhance its relationship with its consumers.
This safety feature allows you protect top performing landing pages as it filters out visitors that did not originate from a campaign link, which bolsters conversion rates while minimizing costs
Keep in mind that the code needs PHP in order to be executed , so it can not be used in all scenarios.
Bot Detection and Questionable Website Traffic Filter
Bot website traffic is a huge trouble in native, pop, redirect, and push website traffic. Together with making your campaign a lot more costly, bots can likewise mess with your performance metrics and also make optimization baffling at best. It can be expensive otherwise resolved, which is the reason that Voluum has actually executed a suspicious traffic filter plus bot detection capabilities.
This tracking software application uses a script called the honeypot to figure out the percentage of bots clicking your links. Installing the script is extremely easy too. All you require to do is copy the script with the correct tracking domain into the constituents of the landing web page you intend to monitor.
The honeypot script can be utilized on landing web pages only, which indicates that it’s not apt for direct link campaigns. Thankfully, Voluum likewise detects other kinds of dubious clicks that are set off by other sources.
This function is a new addition to the system, and also the principle is reasonably straightforward. It enables individuals to be able to place a marker or visual tag to various campaign variables depending on their performance. This enables you to promptly decide what metrics are succeeding and which ones require to be changed.
Notices as well as Custom Alerts
One of our top Voluum features is the platform’s ability to send notifications and also alerts. Depending on your settings, you can be updated based upon various events as well as milestones achieved in your campaign. You can also get them on your mobile devices as the tracking software has apps readily available for both iOS as well as Android.
System alerts are preset in Voluum and can be triggered by the following events:
- First conversion
- First campaign with website traffic
- Various conversion cap limits
- Failed payments
- Various other payment concerns
Custom alerts, on the other hand, are totally individualized. You determine what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a new vertical? With alerts, you won’t need to be affixed to your desktop. All you have actually reached do is set up the alert criteria. The minute the conditions are satisfied, you will be quickly alerted.
As any marketing expert would certainly inform you, optimization is an art form that you can only get a grip on by means of practice. Established marketing professionals might not have much use for this feature. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This type of optimization immediately produces A/B payment that consist of various landers and also offers to make sure that it can redirect the best traffic to the best offer based on ROI and other requirements. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is essential, as well as Voluum permits you accessibility to all the data you’ll ever before need in different formats. You can instantly create various of reports that are created in real time and also consist of up to thirty unique data points. A few of the additional evaluation features include:
- Web traffic logs
- Numerous currencies including euros, pounds, dollars and a great deal more
- A committed reporting API
For customers that like manual optimization, Voluum includes a full suite of attributes that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering system
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Really fast
- Safeguards your data
- No investment in added devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of client assistance.
- It is a cloud-based service, implying that it just stores your data for a limited period. This means that if you wish to check your campaign performance from greater than a year earlier for instance, then that is not possible.
Voluum Pricing and also Plans
Voluum’s plans and price structure have actually gone through a lot of modifications since the business launched. After several years on the rather higher end of the range, the tracker’s price has gone down lately, as well as the company has also boosted the variety of functions available on all plans.
The Discover plan is the most fairly priced, and also it permits up to twenty campaigns as well as three months of information retention. It provides limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in should go for either the Profit or Grow plans, which permit six and also twelve months of data retention respectively. Both allow unlimited campaigns, multiple custom domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time and also is going to be here well into the future. It has established itself as a reputable and useful affiliate advertising and marketing tracking tool.
If you are brand-new to this app or perhaps brand-new to affiliate advertising tracking, after that you can consider ideas via a Voluum tutorial online to get a far better idea of just how to track your campaign.
Voluum is an efficient tool, and also although it does have some minor problems, the positives take precedence over the downsides, and it is one of the best affiliate advertising tracking platforms to make use of today.