The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what earnings each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the hottest up-and-coming tracking platforms in the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketers around the globe.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to make the most of this ingenious tool.
Automizer and also Web Traffic Source Integrations
Setting up and using a tracker is a rather simple procedure in the affiliate world. But, even experienced marketing professionals can find it tough to manage a large number of campaigns from time to time. This is where Voluum Automizer becomes appropriate.
Automizer is their all new automation tool based on 2 foundations: automation rules & web traffic source integrations
The latter allows you to completely integrate with numerous web traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you establish your campaigns promptly and also efficiently but additionally perform actions on your campaigns straight through Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- exclude non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can also create essential cost integration with Google Ads and Facebook.
Once you totally integrate certain website traffic sources, you can then set up your very own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with colorful icons immediately when they meet established conditions.
The rules feature will certainly let you save lots of time and automate a portion of your daily work.
Traffic Source and Affiliate Network Templates
Aside From full integrations, Voluum enables you accessibility to templates for a number of offers, traffic sources, as well as affiliate networks.
This feature includes 35 templates from some of one of the most usual traffic sources and 15+ templates from preferred networks that aid you to hit the ground running.
Various Tracking Options
The most noticeable attribute a tracker must have is the capability to keep track of user actions accurately. Voluum takes it to a whole new level by providing individuals tracking features like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you didn’t get several postbacks for your conversions, you can then manually post them to Voluum.
Manual Cost Update
In addition to the capability to submit conversions, the manual cost update feature allows customers to customize campaign costs directly through the tracker. This process is also manual, and also it’s necessary in cases where your website traffic sources are not conveying the cost information immediately.
Lander Protection Script
All software program companies are under a lot of pressure to develop a safe environment for users. By using functions like lander protection scripts, Voluum has utilized this chance to strengthen its relationship with its clients.
This protection attribute allows you safeguard top performing landing pages as it removes visitors that did not originate from a campaign link, which boosts conversion rates while reducing costs
Remember that the code needs PHP in order to be applied, so it can not be utilized in all situations.
Bot Detection as well as Dubious Website Traffic Filter
Bot web traffic is a huge trouble in native, pop, redirect, and also push traffic. Together with making your campaign much more costly, bots can also mess with your performance metrics and also make optimization baffling at best. It can be pricey if not dealt with, which is the reason why Voluum has actually executed a suspicious web traffic filter plus bot detection abilities.
This tracking software utilizes a script referred to as the honeypot to establish the percent of bots clicking your links. Setting up the script is very straightforward also. All you need to do is copy the script with the right tracking domain into the components of the landing web page you intend to supervise.
The honeypot script can be used on landing web pages only, which suggests that it’s not suitable for direct link campaigns. Thankfully, Voluum additionally spots various other sorts of questionable clicks that are caused by other sources.
This feature is a brand-new enhancement to the system, and also the concept is reasonably uncomplicated. It enables users to be able to place a marker or visual tag to different campaign variables depending on their performance. This allows you to promptly choose what metrics are succeeding and which ones need to be changed.
Notifications and Custom Alerts
One of our leading Voluum attributes is the platform’s capability to send out notices and alerts. Relying on your settings, you can be updated based upon different events and also milestones completed in your campaign. You can even get them on your smart phones as the tracking software program has applications readily available for both iPhone as well as Android.
System notices are preset in Voluum and can be triggered by the following incidents:
- First conversion
- First campaign with web traffic
- Different conversion cap limitations
- Failed payments
- Various other payment issues
Customized alerts, on the other hand, are totally customized. You determine what events are important fo you. Are you testing a new offer? Your campaign isn’t getting any conversions? You’re trying a new vertical? With alerts, you won’t need to be affixed to your desktop computer. All you have actually got to do is set up the alert criteria. The minute the conditions are satisfied, you will be immediately alerted.
As any marketer would tell you, optimization is an art form that you can only get a grasp on through practice. Established marketing experts might not have much usage for this attribute. Nevertheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This sort of optimization immediately creates A/B payment that contain various landers and also offers to make sure that it can redirect the most effective website traffic to the best offer based on ROI and various other standards. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is crucial, and Voluum permits you accessibility to all the data you’ll ever before need in various formats. You can promptly produce countless of reports that are produced in real time as well as consist of up to thirty distinct data points. Several of the added analysis features consist of:
- Web traffic logs
- Multiple currencies including euros, pounds, dollars as well as a great deal more
- A committed reporting API
For customers that prefer manual optimization, Voluum includes a complete collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Secures your data
- No investment in added devices
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based solution, indicating that it just stores your information for a limited period. This implies that if you intend to check your campaign performance from greater than a year earlier as an example, then that is not feasible.
Voluum Pricing as well as Plans
Voluum’s plans and also pricing structure have actually gone through a lot of modifications since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s price has gone down recently, and the business has additionally increased the variety of attributes offered on all plans.
The Discover plan is the most reasonably valued, and it enables as much as twenty campaigns along with three months of data retention. It supplies limited tracking features, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing an increase in need to opt for either the Profit or Grow plans, which enable six and also twelve months of data retention respectively. Both permit unlimited campaigns, multiple custom domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is most likely to be here well into the future. It has established itself as a dependable and valuable affiliate marketing tracking tool.
If you are new to this application or perhaps brand-new to affiliate marketing tracking, after that you can consider tips via a Voluum tutorial online to get a far better idea of how to track your campaign.
Voluum is a reliable tool, and although it does have some small problems, the positives take precedence over the downsides, and also it is among the best affiliate advertising tracking platforms to utilize today.