The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you have actually got, the bids, which transforms you have actually made, what profit each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the best up-and-coming tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the go-to tracker for marketers around the world.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to maximize this ingenious tool.
Automizer as well as Web Traffic Source Integrations
Setting up and using a tracker is a quite easy procedure in the affiliate world. Yet, even experienced marketing professionals can find it challenging to manage a large number of campaigns once in a while. This is where Voluum Automizer becomes pertinent.
Automizer is their new automation tool based on two foundations: automation rules & web traffic source integrations
The latter allows you to completely integrate with numerous website traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns rapidly and also effectively but likewise perform actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- automatically update your traffic-source costs
- as well as form rules
With Automizer, you can likewise develop essential cost integration with Google Ads and Facebook.
As soon as you totally integrate certain traffic sources, you can after that set up your very own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are abrupt alterations in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with vibrant icons immediately when they satisfy established conditions.
The rules feature will let you save lots of time and automate a chunk of your everyday work.
Website Traffic Source and also Affiliate Network Templates
Besides complete integrations, Voluum enables you accessibility to templates for a number of offers, traffic sources, as well as affiliate networks.
This function includes 35 templates from several of one of the most usual traffic sources as well as 15+ templates from preferred networks that assist you to hit the ground running.
Different Tracking Options
One of the most apparent function a tracker should have is the ability to track user actions accurately. Voluum takes it to an entire new level by giving individuals tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get one or more postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Together with the capability to submit conversions, the manual cost update function allows users to modify campaign costs directly through the tracker. This procedure is likewise manual, and it’s imperative in cases where your web traffic sources are not conveying the cost details immediately.
Lander Protection Script
All software companies are under a lot of pressure to create a safe environment for customers. By using functions like lander protection scripts, Voluum has utilized this chance to enhance its partnership with its customers.
This protection feature lets you protect top performing landing pages as it filters out site visitors that did not come from a campaign link, which bolsters conversion rates while decreasing costs
Remember that the code needs PHP in order to be applied, so it can not be made use of in all scenarios.
Bot Discovery and Questionable Web Traffic Filter
Bot website traffic is a large problem in native, pop, redirect, and also push website traffic. Together with making your campaign much more costly, bots can also mess with your performance metrics and also make optimization baffling at best. It can be pricey otherwise addressed, which is the reason Voluum has applied a questionable web traffic filter plus bot detection abilities.
This tracking software application utilizes a script referred to as the honeypot to determine the portion of bots clicking your links. Mounting the script is very straightforward also. All you require to do is replicate the script with the proper tracking domain name into the constituents of the landing page you wish to supervise.
The honeypot script can be utilized on landing pages only, which suggests that it’s not suitable for direct link campaigns. Luckily, Voluum additionally detects various other types of questionable clicks that are set off by other sources.
This feature is a brand-new addition to the platform, and the concept is relatively straightforward. It allows customers to be able to place a marker or visual tag to various campaign variables depending upon their performance. This allows you to rapidly decide what metrics are doing well and which ones require to be changed.
Notifications as well as Custom Alerts
One of our leading Voluum attributes is the platform’s ability to send out notifications and alerts. Depending upon your setups, you can be updated based upon different events and milestones achieved in your campaign. You can also get them on your mobile devices as the tracking software has applications available for both iOS and Android.
System alerts are preset in Voluum as well as can be triggered by the following events:
- First conversion
- First campaign with web traffic
- Various conversion cap limits
- Failed payments
- Other payment issues
Custom alerts, on the other hand, are entirely personalized. You choose what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop computer. All you have actually reached do is put up the alert criteria. The moment the conditions are met, you will certainly be immediately alerted.
As any type of marketer would certainly inform you, optimization is an art form that you can just get a grasp on through practice. Established marketing experts may not have much usage for this function. However, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This type of optimization immediately develops A/B payment that include various landers as well as offers to ensure that it can redirect the most effective traffic to the very best offer based on ROI as well as other criteria. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is vital, and Voluum allows you accessibility to all the data you’ll ever need in numerous formats. You can promptly create many of reports that are generated in real time as well as consist of approximately thirty distinct data points. Several of the added analysis attributes consist of:
- Website traffic logs
- Multiple currencies including euros, pounds, dollars and also a great deal more
- A devoted reporting API
For customers that have a preference for manual optimization, Voluum consists of a complete suite of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Protects your data
- No investment in extra devices
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based service, meaning that it just stores your information for a limited period. This implies that if you wish to check your campaign performance from greater than a year earlier for instance, then that is not possible.
Voluum Prices and also Plans
Voluum’s plans as well as price structure have undergone a great deal of changes since the business launched. After numerous years on the somewhat higher end of the scale, the tracker’s cost has gone down just recently, and the business has actually additionally increased the variety of features available on all plans.
The Discover plan is one of the most fairly valued, and it permits approximately twenty campaigns in addition to 3 months of data retention. It offers limited tracking functions, and also it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in need to choose either the Profit or Grow plans, which allow 6 as well as twelve months of data retention respectively. Both enable limitless campaigns, numerous custom domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is going to be here well into the future. It has established itself as a dependable and also helpful affiliate advertising and marketing tracking tool.
If you are new to this application or perhaps brand-new to affiliate advertising tracking, then you can consider ideas via a Voluum tutorial online to get a better concept of just how to track your campaign.
Voluum is a reliable tool, and also although it does have some small imperfections, the positives take precedence over the negatives, and it is one of the very best affiliate marketing tracking systems to use today.