The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you’ve made, what revenue each campaign has made, etc.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the most popular promising tracking platforms on the market for affiliate media buyers. Fast-forward to today, and this tool has actually developed itself as the best tracker for marketers around the globe.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to make the most of this cutting-edge tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a pretty easy procedure in the affiliate world. But, even experienced online marketers can find it difficult to manage a large number of campaigns from time to time. This is where Voluum Automizer comes to be pertinent.
Automizer is their all new automation tool based upon two foundations: automation rules & traffic source integrations
The latter allows you to totally integrate with numerous traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you set up your campaigns quickly as well as effectively but likewise carry out actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- omit non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can also create important cost integration with Google Ads and also Facebook.
Once you totally integrate particular website traffic sources, you can then set up your own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with vivid icons immediately when they fulfill established conditions.
The rules feature will certainly let you save a significant amount of time and also automate a portion of your day-to-day work.
Website Traffic Source as well as Affiliate Network Templates
Apart From complete integrations, Voluum permits you accessibility to templates for a number of offers, traffic sources, as well as affiliate networks.
This feature contains 35 templates from several of one of the most usual website traffic sources and 15+ templates from preferred networks that aid you to hit the ground running.
Different Tracking Options
One of the most obvious feature a tracker ought to have is the capacity to track individual actions accurately. Voluum takes it to an entire new level by giving users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
Together with the capacity to submit conversions, the manual cost update attribute allows users to customize campaign costs directly through the tracker. This procedure is also manual, and it’s crucial in cases where your traffic sources are not conveying the cost details instantly.
Lander Protection Script
All software program providers are under a great deal of stress to develop a safe environment for customers. By using functions like lander protection scripts, Voluum has actually utilized this chance to enhance its partnership with its customers.
This safety and security attribute lets you protect top performing landing web pages as it removes visitors that did not originate from a campaign URL, which boosts conversion rates while lowering costs
Keep in mind that the code needs PHP in order to be executed , so it can not be used in all situations.
Bot Detection as well as Dubious Traffic Filter
Bot traffic is a huge problem in native, pop, redirect, and also push traffic. Along with making your campaign much more costly, bots can also mess with your performance metrics as well as make optimization baffling at best. It can be pricey if not resolved, which is the reason why Voluum has implemented a suspicious traffic filter plus bot detection capabilities.
This tracking software application takes advantage of a script called the honeypot to figure out the portion of bots clicking your links. Installing the script is extremely basic too. All you need to do is copy the script with the correct tracking domain name right into the components of the landing web page you want to supervise.
The honeypot script can be used on landing pages only, which indicates that it’s not appropriate for direct link campaigns. Thankfully, Voluum also finds various other kinds of suspicious clicks that are activated by various other sources.
This function is a brand-new addition to the system, and the principle is fairly uncomplicated. It allows customers to be able to place a marker or visual tag to various campaign variables depending upon their performance. This allows you to swiftly decide what metrics are doing well and also which ones need to be changed.
Notices and also Customized Alerts
Among our top Voluum attributes is the platform’s capability to send out notifications and alerts. Depending upon your settings, you can be updated based upon various events as well as milestones completed in your campaign. You can even get them on your smart phones as the tracking software application has applications offered for both iOS and also Android.
System notifications are pre-programmed in Voluum as well as can be triggered by the following incidents:
- First conversion
- First campaign with web traffic
- Different conversion cap limits
- Failed payments
- Various other payment problems
Customized alerts, on the other hand, are absolutely individualized. You decide what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a new vertical? With alerts, you won’t have to be attached to your desktop. All you’ve reached do is install the alert criteria. The moment the conditions are met, you will be promptly alerted.
As any kind of marketing professional would tell you, optimization is an art form that you can just get a grip on by means of practice. Established marketing experts may not have much usage for this function. Nonetheless, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This kind of optimization instantly creates A/B payment that include various landers as well as offers to ensure that it can redirect the very best traffic to the best offer based upon ROI and various other standards. It works with twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is vital, and also Voluum allows you accessibility to all the data you’ll ever before need in numerous formats. You can promptly produce countless of reports that are generated in real time and consist of approximately thirty unique data points. A few of the extra evaluation functions consist of:
- Website traffic logs
- Numerous currencies including euros, pounds, dollars and also a great deal more
- A dedicated reporting API
For customers that prefer manual optimization, Voluum includes a complete collection of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Establish rule-based targeting
- Extremely fast
- Safeguards your data
- No investment in extra tools
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Absence of customer assistance.
- It is a cloud-based solution, implying that it just stores your information for a limited duration. This means that if you wish to inspect your campaign performance from greater than a year ago for instance, then that is not possible.
Voluum Pricing as well as Plans
Voluum’s plans as well as price structure have actually gone through a lot of changes since the business launched. After numerous years on the rather higher end of the scale, the tracker’s cost has gone down recently, as well as the company has likewise boosted the number of features available on all plans.
The Discover plan is one of the most moderately priced, and also it permits as much as twenty campaigns as well as three months of data retention. It supplies limited tracking features, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing a boost in need to choose either the Profit or Grow plans, which allow six and twelve months of data retention respectively. Both enable unlimited campaigns, several customized domains, and also advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and is most likely to be here well into the future. It has established itself as a reliable and also helpful affiliate advertising and marketing tracking tool.
If you are new to this application or even brand-new to affiliate marketing tracking, then you can look at pointers through a Voluum tutorial online to get a better concept of how to track your campaign.
Voluum is an effective tool, and although it does have some minor imperfections, the positives take precedence over the negatives, and also it is just one of the best affiliate advertising tracking platforms to make use of today.