The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which transforms you’ve made, what profit each campaign accounts for, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be among the best promising tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for marketers around the world.
Henceforth, we have actually decided to write a Voluum review to help customers decide if they want to maximize this cutting-edge tool.
Automizer and Website Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. However, even experienced marketers can find it difficult to manage a large number of campaigns every now and then. This is where Voluum Automizer ends up being relevant.
Automizer is their brand-new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter allows you to completely integrate with various website traffic sources such as Facebook Ads, Taboola, and so on. This not just lets you establish your campaigns promptly and also successfully yet additionally carry out actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- exclude non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can likewise create crucial cost integration with Google Ads and also Facebook.
Once you fully integrate specific traffic sources, you can then establish your very own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with vibrant icons automatically when they fulfill established conditions.
The rules feature will certainly let you save a significant amount of time and automate a piece of your everyday work.
Website Traffic Source as well as Affiliate Network Templates
Besides full integrations, Voluum enables you access to templates for a number of offers, website traffic sources, and also affiliate networks.
This feature includes 35 templates from several of one of the most usual web traffic sources and also 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
The most apparent attribute a tracker need to have is the capability to keep track of user actions precisely. Voluum takes it to an entire new level by giving customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the capacity to post conversions, the manual cost update attribute allows customers to customize campaign costs directly via the tracker. This process is additionally manual, and it’s essential in cases where your web traffic sources are not sharing the cost info immediately.
Lander Protection Script
All software program companies are under a lot of pressure to create a secure environment for customers. By using attributes like lander protection scripts, Voluum has utilized this chance to strengthen its partnership with its clients.
This security attribute allows you safeguard top performing landing pages as it removes site visitors that did not originate from a campaign URL, which boosts conversion rates while lowering costs
Remember that the code needs PHP in order to be applied, so it can not be made use of in all scenarios.
Bot Discovery and Suspicious Traffic Filter
Bot traffic is a large problem in native, pop, redirect, as well as push traffic. Together with making your campaign more pricey, bots can additionally mess with your performance metrics and also make optimization baffling at best. It can be costly if not resolved, which is the reason why Voluum has applied a suspicious traffic filter plus bot detection abilities.
This tracking software program takes advantage of a script referred to as the honeypot to figure out the percentage of bots clicking your links. Installing the script is really straightforward as well. All you require to do is duplicate the script with the appropriate tracking domain name right into the constituents of the landing web page you want to supervise.
The honeypot script can be utilized on landing web pages only, which suggests that it’s not proper for direct link campaigns. Thankfully, Voluum likewise detects other sorts of dubious clicks that are set off by other sources.
This attribute is a brand-new addition to the platform, as well as the concept is relatively uncomplicated. It allows individuals to be able to place a marker or visual tag to various campaign variables depending on their performance. This allows you to swiftly choose what metrics are doing well as well as which ones need to be altered.
Notifications and Custom Alerts
Among our leading Voluum functions is the platform’s capacity to send notifications and alerts. Relying on your setups, you can be updated based upon various events as well as milestones completed in your campaign. You can even get them on your smart phones as the tracking software application has applications available for both iOS and also Android.
System alerts are pre-programmed in Voluum and also can be activated by the following occurrences:
- First conversion
- First campaign with web traffic
- Different conversion cap limits
- Failed payments
- Other payment problems
Customized alerts, on the other hand, are totally personalized. You decide what events are necessary fo you. Are you testing a new offer? Your campaign isn’t getting any kind of conversions? You’re trying a new vertical? With alerts, you won’t have to be attached to your desktop computer. All you’ve reached do is put up the alert criteria. The minute the conditions are met, you will certainly be instantly alerted.
As any kind of marketing professional would tell you, optimization is an art form that you can just get a hold on via practice. Established marketing experts may not have much usage for this function. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a terrific tool.
This kind of optimization immediately creates A/B payment that consist of different landers and offers to ensure that it can redirect the most effective website traffic to the best offer based on ROI and various other requirements. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Inspecting the performance of your campaign is crucial, as well as Voluum enables you accessibility to all the data you’ll ever before need in various formats. You can promptly create various of reports that are generated in real time and also include approximately thirty distinct data points. Several of the additional evaluation functions include:
- Website traffic logs
- Several currencies including euros, pounds, dollars as well as a whole lot more
- A dedicated reporting API
For clients that have a preference for manual optimization, Voluum consists of a complete collection of attributes that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Shields your data
- No investment in extra devices
- User friendly
- Variety of statistics
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based solution, suggesting that it just stores your information for a limited duration. This means that if you want to inspect your campaign performance from greater than a year back as an example, then that is not feasible.
Voluum Rates and Plans
Voluum’s plans and pricing structure have gone through a lot of changes since the business launched. After numerous years on the somewhat higher end of the range, the tracker’s price has dropped lately, as well as the company has likewise boosted the number of attributes readily available on all plans.
The Discover plan is one of the most fairly valued, and it allows as much as twenty campaigns along with 3 months of data retention. It supplies limited tracking functions, and it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in should go with either the Profit or Grow plans, which allow 6 as well as twelve months of information retention respectively. Both permit limitless campaigns, multiple customized domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for plenty of time as well as is going to be here well into the future. It has actually established itself as a trustworthy as well as valuable affiliate advertising tracking tool.
If you are brand-new to this app or perhaps new to affiliate marketing tracking, then you can take a look at tips via a Voluum tutorial online to get a better concept of how to track your campaign.
Voluum is an efficient tool, as well as although it does have some small defects, the positives take precedence over the negatives, and it is among the very best affiliate marketing tracking platforms to use today.