The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which changes you’ve made, what revenue each campaign has made, and so on.
That’s why obtaining a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be one of the hottest up-and-coming tracking systems in the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the go-to tracker for marketing experts around the world.
Henceforth, we’ve decided to write a Voluum review to help individuals decide if they want to take advantage of this innovative tool.
Automizer and also Web Traffic Source Integrations
Setting up and using a tracker is a pretty simple procedure in the affiliate world. Yet, even experienced marketers can find it hard to manage a large number of campaigns every now and then. This is where Voluum Automizer comes to be relevant.
Automizer is their new automation tool based on 2 foundations: automation rules & traffic source integrations
The latter allows you to fully integrate with numerous web traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you establish your campaigns promptly and also effectively but likewise carry out actions on your campaigns straight via Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- omit non-converting zones
- instantly update your traffic-source costs
- and also form rules
With Automizer, you can additionally develop crucial cost integration with Google Ads and also Facebook.
Once you completely integrate certain website traffic sources, you can after that establish your very own automation rules.
- Instantly pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop computer and mobile.
- Mark custom variables with vivid icons automatically when they satisfy established conditions.
The rules feature will let you save a significant amount of time and automate a portion of your day-to-day work.
Traffic Source and Affiliate Network Templates
Other than full integrations, Voluum allows you accessibility to templates for a variety of offers, website traffic sources, as well as affiliate networks.
This feature consists of 35 templates from some of one of the most typical traffic sources and 15+ templates from preferred networks that aid you to hit the ground running.
Various Tracking Options
The most apparent feature a tracker ought to have is the capacity to keep track of user actions precisely. Voluum takes it to an entire new level by providing users tracking attributes like:
- Direct tracking pixel
- Impression, custom conversions and also SSL domain tracking
If you didn’t get several postbacks for your conversions, you can after that manually submit them to Voluum.
Manual Cost Update
In addition to the capacity to submit conversions, the manual cost update feature allows customers to change campaign costs straight through the tracker. This procedure is likewise manual, as well as it’s critical in cases where your traffic sources are not conveying the cost details immediately.
Lander Protection Script
All software program companies are under a lot of stress to produce a secure environment for users. By applying attributes like lander protection scripts, Voluum has actually utilized this chance to strengthen its relationship with its clients.
This protection feature lets you shield top performing landing pages as it removes visitors that did not come from a campaign link, which bolsters conversion rates while lowering costs
Remember that the code needs PHP in order to be implemented, so it can not be utilized in all situations.
Bot Discovery as well as Dubious Traffic Filter
Bot website traffic is a large problem in native, pop, redirect, as well as push traffic. Along with making your campaign extra expensive, bots can also mess with your performance metrics and make optimization baffling at best. It can be costly otherwise dealt with, which is the reason that Voluum has actually executed a dubious web traffic filter plus bot detection capabilities.
This tracking software application utilizes a script referred to as the honeypot to figure out the portion of bots clicking your links. Mounting the script is extremely basic as well. All you need to do is copy the script with the proper tracking domain name into the components of the landing web page you want to oversee.
The honeypot script can be made use of on landing web pages only, which indicates that it’s not apt for direct link campaigns. Luckily, Voluum additionally detects various other kinds of suspicious clicks that are caused by other sources.
This attribute is a new enhancement to the system, and also the idea is relatively simple. It enables users to be able to put a marker or visual tag to different campaign variables depending on their performance. This permits you to quickly determine what metrics are succeeding and also which ones need to be changed.
Notifications and Customized Alerts
One of our top Voluum functions is the platform’s ability to send out notifications and also alerts. Relying on your settings, you can be updated based upon various events and also milestones achieved in your campaign. You can even get them on your smart phones as the tracking software program has apps readily available for both iPhone and Android.
System notices are pre-programmed in Voluum as well as can be triggered by the following occurrences:
- First conversion
- First campaign with traffic
- Various conversion cap limitations
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are absolutely customized. You determine what events are necessary fo you. Are you testing a new offer? Your campaign isn’t getting any kind of conversions? You’re trying a new vertical? With alerts, you won’t need to be affixed to your desktop. All you’ve reached do is install the alert criteria. The minute the conditions are satisfied, you will certainly be instantly notified.
As any type of online marketer would inform you, optimization is an art form that you can only get a hold on through practice. Established online marketers may not have much use for this function. Nevertheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This type of optimization automatically produces A/B payment that include various landers and also offers to ensure that it can redirect the best website traffic to the most effective offer based upon ROI and various other requirements. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Scrutinizing the performance of your campaign is vital, as well as Voluum allows you access to all the data you’ll ever before require in various formats. You can instantly produce various of reports that are created in real time and consist of as much as thirty unique data points. Some of the extra evaluation functions include:
- Web traffic logs
- Several currencies including euros, pounds, dollars and a great deal more
- A committed reporting API
For clients that like manual optimization, Voluum includes a full collection of attributes that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely fast
- Safeguards your data
- No investment in added tools
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based solution, meaning that it just stores your information for a limited period. This means that if you intend to inspect your campaign performance from greater than a year ago as an example, then that is not possible.
Voluum Prices and also Plans
Voluum’s plans and pricing structure have gone through a lot of modifications since the company launched. After several years on the somewhat higher end of the scale, the tracker’s price has actually dropped just recently, as well as the business has additionally boosted the number of functions offered on all plans.
The Discover plan is one of the most moderately priced, as well as it enables approximately twenty campaigns along with 3 months of information retention. It provides limited tracking functions, as well as it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing an increase in should opt for either the Profit or Grow plans, which enable six and twelve months of information retention respectively. Both enable unrestricted campaigns, numerous customized domains, as well as advanced tracking functions.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and is going to be here well into the future. It has actually established itself as a trusted as well as helpful affiliate marketing tracking tool.
If you are brand-new to this application or perhaps brand-new to affiliate marketing tracking, then you can take a look at suggestions with a Voluum tutorial online to get a much better idea of exactly how to track your campaign.
Voluum is an efficient tool, and also although it does have some small imperfections, the positives take precedence over the negatives, and also it is just one of the most effective affiliate marketing tracking systems to utilize today.