The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what profit each campaign has made, and so on.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum showed itself to be one of the best promising tracking platforms in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketing professionals around the globe.
Henceforth, we’ve decided to write a Voluum review to help customers decide if they want to maximize this innovative tool.
Automizer as well as Web Traffic Source Integrations
Setting up and using a tracker is a quite straightforward procedure in the affiliate world. But, even experienced online marketers can find it tough to manage a large number of campaigns every now and then. This is where Voluum Automizer becomes appropriate.
Automizer is their brand-new automation tool based upon two foundations: automation rules & traffic source integrations
The latter lets you to totally integrate with numerous web traffic sources such as Facebook Ads, Taboola, and so on. This not just allows you set up your campaigns rapidly and successfully yet additionally do actions on your campaigns straight with Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can likewise create essential cost integration with Google Ads and also Facebook.
As soon as you totally integrate specific traffic sources, you can after that establish your very own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are met.
- Be alerted when there are abrupt modifications in the performance of your campaigns or offers. You can get them on both desktop and mobile.
- Mark custom variables with vibrant icons instantly when they satisfy set conditions.
The rules feature will let you save lots of time and also automate a piece of your everyday work.
Web Traffic Source as well as Affiliate Network Templates
Besides full integrations, Voluum enables you access to templates for a number of offers, traffic sources, as well as affiliate networks.
This attribute consists of 35 templates from several of one of the most common traffic sources and also 15+ templates from popular networks that assist you to hit the ground running.
Various Tracking Options
One of the most apparent attribute a tracker must have is the capability to keep track of user actions accurately. Voluum takes it to a whole new level by giving customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get one or more postbacks for your conversions, you can then manually upload them to Voluum.
Manual Cost Update
Together with the capacity to post conversions, the manual cost update attribute lets individuals to modify campaign costs straight through the tracker. This procedure is also manual, and it’s crucial in cases where your traffic sources are not conveying the cost info immediately.
Lander Protection Script
All software program service providers are under a lot of pressure to develop a safe environment for users. By using features like lander protection scripts, Voluum has used this opportunity to strengthen its partnership with its clients.
This safety attribute lets you shield top performing landing pages as it filters out visitors that did not originate from a campaign URL, which bolsters conversion rates while reducing costs
Bear in mind that the code requires PHP in order to be executed , so it can not be utilized in all situations.
Bot Detection as well as Dubious Web Traffic Filter
Bot web traffic is a large issue in native, pop, redirect, as well as push traffic. Along with making your campaign extra expensive, bots can likewise mess with your performance metrics as well as make optimization baffling at best. It can be costly otherwise attended to, which is the reason why Voluum has actually applied a dubious website traffic filter plus bot detection abilities.
This tracking software application uses a script called the honeypot to establish the percent of bots clicking your links. Mounting the script is really basic also. All you need to do is replicate the script with the correct tracking domain into the components of the landing web page you want to supervise.
The honeypot script can be used on landing pages only, which indicates that it’s not appropriate for direct link campaigns. Thankfully, Voluum likewise spots other kinds of suspicious clicks that are caused by other sources.
This feature is a new addition to the platform, and the concept is relatively uncomplicated. It allows users to be able to put a marker or visual tag to various campaign variables depending upon their performance. This allows you to promptly choose what metrics are doing well and which ones require to be altered.
Notifications and also Customized Alerts
Among our leading Voluum functions is the platform’s ability to send notifications and alerts. Depending upon your settings, you can be updated based upon different events as well as milestones accomplished in your campaign. You can even get them on your smart phones as the tracking software has applications readily available for both iOS and Android.
System alerts are pre-programmed in Voluum and also can be activated by the following incidents:
- First conversion
- First campaign with web traffic
- Various conversion cap limitations
- Failed payments
- Other payment concerns
Custom alerts, on the other hand, are entirely personalized. You determine what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t have to be affixed to your desktop. All you have actually got to do is put up the alert criteria. The minute the conditions are met, you will be promptly alerted.
As any type of marketing professional would inform you, optimization is an art form that you can only get a grip on by means of practice. Established marketers may not have much usage for this feature. Nevertheless, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This sort of optimization instantly develops A/B payment that contain various landers and offers to make sure that it can redirect the most effective web traffic to the most effective offer based on ROI as well as various other criteria. It works on twenty-four-hour cycles in order to keep the results up-to-date.
Scrutinizing the performance of your campaign is important, and Voluum enables you access to all the data you’ll ever need in different formats. You can promptly produce various of reports that are created in real time and also include approximately thirty unique data points. Some of the additional analysis attributes include:
- Website traffic logs
- Several currencies including euros, pounds, dollars and also a lot more
- A devoted reporting API
For customers that like manual optimization, Voluum consists of a full collection of functions that make optimizing campaigns easier. For instance, you can:
- Run A/B tests for flows
- Apply UP and also UA filtering system
- Override redirects dynamically
- Redirect to new offers after having actually reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Secures your data
- No investment in added devices
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based solution, implying that it just stores your data for a limited duration. This indicates that if you intend to check your campaign performance from greater than a year earlier for instance, then that is not feasible.
Voluum Prices and also Plans
Voluum’s plans as well as pricing structure have gone through a great deal of changes since the business launched. After several years on the somewhat higher end of the scale, the tracker’s cost has actually gone down recently, and the business has likewise increased the variety of functions available on all plans.
The Discover plan is the most reasonably valued, as well as it enables up to twenty campaigns as well as three months of data retention. It supplies limited tracking attributes, as well as it’s aptfor affiliates learning the ropes.
Experienced users that are seeing an increase in should go with either the Profit or Grow plans, which permit 6 and also twelve months of information retention respectively. Both enable unrestricted campaigns, numerous customized domains, and advanced tracking attributes.
Final Thoughts on Voluum
Voluum has been around for a long time and also is going to be here well into the future. It has established itself as a trustworthy and also beneficial affiliate advertising tracking tool.
If you are brand-new to this application and even brand-new to affiliate advertising tracking, after that you can check out pointers via a Voluum tutorial online to get a much better idea of exactly how to track your campaign.
Voluum is an effective tool, and although it does have some small defects, the positives take precedence over the downsides, and it is one of the very best affiliate marketing tracking systems to utilize today.