The media buying and advertising process requires you to be quickly aware of what campaigns are running, what’s the targeting you’ve got, the bids, which changes you have actually made, what earnings each campaign has made, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the hottest up-and-coming tracking platforms in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has developed itself as the go-to tracker for marketing professionals around the world.
Henceforth, we have actually decided to write a Voluum review to help users decide if they want to make the most of this innovative tool.
Automizer and also Web Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. Yet, even experienced online marketers can find it challenging to manage a large number of campaigns from time to time. This is where Voluum Automizer ends up being pertinent.
Automizer is their all new automation tool based upon 2 foundations: automation rules & traffic source integrations
The latter lets you to totally integrate with various traffic sources such as Facebook Ads, Taboola, and so on. This not only allows you establish your campaigns promptly as well as successfully but also execute actions on your campaigns directly with Voluum:
- pause/turn off your campaigns,
- bid up or down based upon campaigns, zones & websites
- leave out non-converting zones
- immediately update your traffic-source costs
- and form rules
With Automizer, you can likewise develop crucial cost integration with Google Ads and also Facebook.
Once you fully integrate particular traffic sources, you can then set up your own automation rules.
- Immediately pause or resume campaigns or single custom variables when your conditions are satisfied.
- Be alerted when there are sudden changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark customized variables with vibrant icons instantly when they meet established conditions.
The rules feature will let you save lots of time and automate a piece of your everyday work.
Web Traffic Source and also Affiliate Network Templates
Aside From complete integrations, Voluum permits you access to templates for a number of offers, website traffic sources, and affiliate networks.
This attribute includes 35 templates from several of the most typical website traffic sources as well as 15+ templates from popular networks that help you to hit the ground running.
Different Tracking Options
The most apparent feature a tracker ought to have is the capability to keep track of user actions precisely. Voluum takes it to an entire new level by offering customers tracking functions like:
- Direct tracking pixel
- Impression, custom conversions and SSL domain tracking
If you did not get one or more postbacks for your conversions, you can after that manually publish them to Voluum.
Manual Cost Update
Along with the ability to upload conversions, the manual cost update attribute lets individuals to change campaign costs straight via the tracker. This process is additionally manual, and also it’s important in cases where your website traffic sources are not sharing the cost details automatically.
Lander Protection Script
All software application companies are under a lot of stress to develop a safe environment for users. By applying functions like lander protection scripts, Voluum has actually used this opportunity to strengthen its relationship with its customers.
This protection feature allows you safeguard top performing landing pages as it removes visitors that did not originate from a campaign link, which boosts conversion rates while lowering costs
Remember that the code needs PHP in order to be executed , so it can not be made use of in all scenarios.
Bot Detection and also Dubious Website Traffic Filter
Bot website traffic is a large trouble in native, pop, redirect, and push web traffic. In addition to making your campaign extra expensive, bots can likewise mess with your performance metrics and make optimization baffling at best. It can be costly otherwise addressed, which is the reason Voluum has implemented a suspicious web traffic filter plus bot detection abilities.
This tracking software program utilizes a script referred to as the honeypot to figure out the percent of bots clicking your links. Mounting the script is very simple also. All you need to do is replicate the script with the right tracking domain right into the components of the landing page you wish to supervise.
The honeypot script can be made use of on landing pages only, which implies that it’s not appropriate for direct link campaigns. Luckily, Voluum also discovers other types of questionable clicks that are triggered by other sources.
This feature is a new addition to the system, and also the concept is fairly straightforward. It permits customers to be able to put a marker or visual tag to different campaign variables depending on their performance. This permits you to rapidly determine what metrics are doing well and which ones need to be changed.
Notifications as well as Customized Alerts
Among our leading Voluum features is the platform’s capacity to send out notices and also alerts. Depending upon your settings, you can be updated based on different events and milestones achieved in your campaign. You can even get them on your mobile devices as the tracking software application has applications offered for both iOS and also Android.
System notifications are pre-programmed in Voluum and also can be triggered by the following incidents:
- First conversion
- First campaign with web traffic
- Various conversion cap limits
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are entirely individualized. You choose what events are important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any type of conversions? You’re trying a new vertical? With alerts, you will not need to be affixed to your desktop. All you’ve got to do is set up the alert criteria. The moment the conditions are met, you will certainly be immediately informed.
As any online marketer would certainly inform you, optimization is an art form that you can just get a grasp on through practice. Established marketing professionals might not have much use for this function. Nonetheless, if you’re simply learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be an excellent tool.
This sort of optimization instantly develops A/B payment that consist of various landers and offers to make sure that it can redirect the most effective traffic to the very best offer based on ROI and also various other criteria. It works with twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is essential, and also Voluum enables you accessibility to all the data you’ll ever before require in numerous formats. You can instantly produce numerous of reports that are produced in real time as well as consist of as much as thirty distinctive data points. Several of the extra evaluation attributes include:
- Web traffic logs
- Several currencies including euros, pounds, dollars and also a lot more
- A committed reporting API
For clients that have a preference for manual optimization, Voluum consists of a full collection of attributes that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP and UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Set up rule-based targeting
- Extremely quick
- Safeguards your data
- No investment in added tools
- User friendly
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based service, implying that it just stores your data for a limited duration. This implies that if you intend to check your campaign performance from greater than a year ago as an example, then that is not feasible.
Voluum Pricing and also Plans
Voluum’s plans as well as pricing structure have actually undergone a great deal of modifications since the business launched. After a number of years on the somewhat higher end of the range, the tracker’s cost has gone down lately, and also the business has additionally boosted the number of attributes readily available on all plans.
The Discover plan is the most fairly valued, as well as it enables as much as twenty campaigns in addition to three months of data retention. It supplies limited tracking attributes, and also it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in need to choose either the Profit or Grow plans, which enable 6 as well as twelve months of data retention respectively. Both allow limitless campaigns, several custom domains, and also advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for a long time and is going to be here well into the future. It has actually established itself as a reputable as well as beneficial affiliate advertising and marketing tracking tool.
If you are brand-new to this application or perhaps new to affiliate marketing tracking, then you can check out pointers via a Voluum tutorial online to get a much better concept of how to track your campaign.
Voluum is an efficient tool, as well as although it does have some minor imperfections, the positives take precedence over the negatives, as well as it is just one of the most effective affiliate advertising tracking systems to make use of today.