The media buying and advertising process requires you to be quickly knowledgeable about what campaigns are running, what’s the targeting you’ve got, the bids, which changes you’ve made, what revenue each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum proved itself to be among the best promising tracking systems on the market for affiliate media buyers. Fast-forward to today, and this tool has actually established itself as the best tracker for marketers around the globe.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to make the most of this cutting-edge tool.
Automizer and also Web Traffic Source Integrations
Setting up and using a tracker is a rather easy procedure in the affiliate world. However, even experienced marketers can find it tough to manage a large number of campaigns once in a while. This is where Voluum Automizer ends up being appropriate.
Automizer is their new automation tool based upon 2 foundations: automation rules & traffic source integrations
The latter lets you to fully integrate with various web traffic sources such as Facebook Ads, Taboola, etc. This not only allows you establish your campaigns rapidly and efficiently yet also do actions on your campaigns directly through Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & sites
- leave out non-converting zones
- automatically update your traffic-source costs
- and also form rules
With Automizer, you can also develop essential cost integration with Google Ads and Facebook.
Once you completely integrate particular traffic sources, you can then set up your very own automation rules.
- Immediately pause or resume campaigns or single customized variables when your conditions are met.
- Be alerted when there are unexpected alterations in the performance of your campaigns or offers. You can get them on both desktop computer as well as mobile.
- Mark customized variables with vivid icons instantly when they fulfill established conditions.
The rules feature will certainly let you save lots of time as well as automate a chunk of your day-to-day work.
Website Traffic Source and also Affiliate Network Templates
Besides complete integrations, Voluum permits you access to templates for a variety of offers, web traffic sources, as well as affiliate networks.
This attribute consists of 35 templates from several of the most common web traffic sources and 15+ templates from preferred networks that help you to hit the ground running.
Various Tracking Options
The most noticeable function a tracker must have is the capability to keep track of individual actions accurately. Voluum takes it to an entire new level by providing individuals tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get several postbacks for your conversions, you can then manually publish them to Voluum.
Manual Cost Update
Together with the ability to upload conversions, the manual cost update feature allows customers to change campaign costs straight through the tracker. This process is additionally manual, and it’s important in cases where your web traffic sources are not conveying the cost information automatically.
Lander Protection Script
All software companies are under a lot of stress to create a secure environment for customers. By using functions like lander protection scripts, Voluum has utilized this opportunity to enhance its relationship with its customers.
This safety and security function allows you safeguard top performing landing web pages as it removes site visitors that did not come from a campaign link, which boosts conversion rates while minimizing costs
Remember that the code needs PHP in order to be applied, so it can not be used in all situations.
Bot Detection and also Suspicious Website Traffic Filter
Bot web traffic is a huge trouble in native, pop, redirect, as well as push traffic. In addition to making your campaign a lot more pricey, bots can additionally mess with your performance metrics as well as make optimization baffling at best. It can be expensive if not attended to, which is the reason Voluum has actually applied a questionable website traffic filter plus bot detection capabilities.
This tracking software application takes advantage of a script called the honeypot to identify the percentage of bots clicking on your web links. Setting up the script is extremely simple too. All you need to do is copy the script with the right tracking domain into the components of the landing page you want to supervise.
The honeypot script can be made use of on landing pages only, which implies that it’s not appropriate for direct link campaigns. Luckily, Voluum additionally discovers various other sorts of suspicious clicks that are triggered by other sources.
This feature is a new enhancement to the platform, as well as the principle is reasonably uncomplicated. It allows individuals to be able to put a marker or visual tag to different campaign variables depending on their performance. This allows you to quickly decide what metrics are succeeding and which ones require to be altered.
Notifications and Customized Alerts
One of our top Voluum attributes is the platform’s ability to send out notifications and alerts. Depending upon your settings, you can be updated based upon different events and also milestones achieved in your campaign. You can even get them on your mobile phones as the tracking software program has applications offered for both iOS and also Android.
System notices are preset in Voluum as well as can be triggered by the following occurrences:
- First conversion
- First campaign with website traffic
- Different conversion cap limits
- Failed payments
- Various other payment concerns
Customized alerts, on the other hand, are entirely individualized. You decide what events are very important fo you. Are you testing a brand-new offer? Your campaign isn’t receiving any kind of conversions? You’re trying a brand-new vertical? With alerts, you won’t need to be affixed to your desktop. All you have actually got to do is set up the alert criteria. The moment the conditions are fulfilled, you will be quickly alerted.
As any kind of marketing expert would certainly tell you, optimization is an art form that you can just get a grip on through practice. Established marketing professionals may not have much use for this attribute. However, if you’re just learning the ropes or do not have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a great tool.
This sort of optimization immediately develops A/B payment that contain different landers as well as offers to make sure that it can redirect the very best web traffic to the most effective offer based upon ROI as well as various other standards. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is vital, as well as Voluum allows you access to all the data you’ll ever before require in numerous formats. You can instantly create numerous of reports that are produced in real time as well as consist of up to thirty distinctive data points. A few of the added evaluation features consist of:
- Website traffic logs
- Numerous currencies including euros, pounds, dollars and also a whole lot more
- A committed reporting API
For clients that have a preference for manual optimization, Voluum consists of a complete suite of functions that make optimizing campaigns easier. For example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to new offers after having reached conversion caps
- Establish rule-based targeting
- Really fast
- Shields your data
- No investment in additional devices
- Easy to use
- Variety of statistics
- You can work with others.
- Split testing
- Absence of customer support.
- It is a cloud-based solution, implying that it just stores your data for a limited period. This indicates that if you intend to check your campaign performance from more than a year earlier as an example, then that is not possible.
Voluum Prices and also Plans
Voluum’s plans as well as price structure have actually gone through a lot of changes since the business launched. After a number of years on the somewhat higher end of the range, the tracker’s cost has gone down recently, as well as the company has also enhanced the number of attributes readily available on all plans.
The Discover plan is the most moderately priced, and it permits up to twenty campaigns along with three months of information retention. It supplies limited tracking features, and it’s aptfor affiliates learning the ropes.
Experienced customers that are seeing a boost in should opt for either the Profit or Grow plans, which allow 6 as well as twelve months of information retention respectively. Both enable limitless campaigns, multiple custom domains, as well as advanced tracking features.
Final Thoughts on Voluum
Voluum has actually been around for plenty of time and also is going to be here well into the future. It has actually established itself as a reputable as well as valuable affiliate advertising and marketing tracking tool.
If you are brand-new to this application or perhaps new to affiliate marketing tracking, after that you can look at suggestions via a Voluum tutorial online to get a far better idea of how to track your campaign.
Voluum is an effective tool, as well as although it does have some minor imperfections, the positives take precedence over the negatives, and also it is just one of the best affiliate marketing tracking platforms to utilize today.