The media buying and advertising process requires you to be quickly familiar with what campaigns are running, what’s the targeting you have actually got, the bids, which alters you have actually made, what earnings each campaign accounts for, etc.
That’s why getting a tracker like Voluum is a must.
Back in 2014, Voluum verified itself to be among the most popular promising tracking platforms in the marketplace for affiliate media buyers. Fast-forward to today, and this tool has established itself as the best tracker for marketing experts around the globe.
Henceforth, we’ve decided to write a Voluum review to help users decide if they want to make the most of this innovative tool.
Automizer and Traffic Source Integrations
Setting up and using a tracker is a quite easy procedure in the affiliate world. But, even experienced marketing experts can find it hard to manage a large number of campaigns once in a while. This is where Voluum Automizer comes to be appropriate.
Automizer is their new automation tool based on two foundations: automation rules & traffic source integrations
The latter lets you to totally integrate with different website traffic sources such as Facebook Ads, Taboola, etc. This not just lets you establish your campaigns swiftly and efficiently but additionally perform actions on your campaigns directly via Voluum:
- pause/turn off your campaigns,
- bid up or down based on campaigns, zones & websites
- omit non-converting zones
- immediately update your traffic-source costs
- as well as form rules
With Automizer, you can also create vital cost integration with Google Ads as well as Facebook.
When you totally integrate certain web traffic sources, you can then establish your very own automation rules.
- Automatically pause or resume campaigns or single custom variables when your conditions are fulfilled.
- Be alerted when there are abrupt changes in the performance of your campaigns or offers. You can get them on both desktop as well as mobile.
- Mark custom variables with colorful icons instantly when they meet established conditions.
The rules feature will certainly let you save a significant amount of time as well as automate a portion of your daily work.
Web Traffic Source as well as Affiliate Network Templates
Besides complete integrations, Voluum allows you access to templates for a variety of offers, traffic sources, and affiliate networks.
This attribute includes 35 templates from some of one of the most typical website traffic sources as well as 15+ templates from popular networks that aid you to hit the ground running.
Different Tracking Options
One of the most obvious function a tracker need to have is the capacity to track individual actions accurately. Voluum takes it to a whole new level by providing users tracking functions like:
- Direct tracking pixel
- Impression, custom conversions as well as SSL domain tracking
If you did not get several postbacks for your conversions, you can after that manually upload them to Voluum.
Manual Cost Update
Together with the capability to upload conversions, the manual cost update feature lets users to change campaign costs straight with the tracker. This procedure is likewise manual, as well as it’s crucial in cases where your website traffic sources are not conveying the cost information immediately.
Lander Protection Script
All software program providers are under a lot of pressure to create a safe environment for individuals. By applying features like lander protection scripts, Voluum has actually used this opportunity to reinforce its relationship with its consumers.
This safety function allows you shield top performing landing pages as it removes site visitors that did not originate from a campaign link, which boosts conversion rates while reducing costs
Bear in mind that the code needs PHP in order to be applied, so it can not be used in all scenarios.
Bot Discovery and Dubious Traffic Filter
Bot web traffic is a large trouble in native, pop, redirect, as well as push web traffic. Along with making your campaign extra pricey, bots can likewise mess with your performance metrics and also make optimization baffling at best. It can be pricey if not dealt with, which is the reason why Voluum has implemented a dubious web traffic filter plus bot detection abilities.
This tracking software application takes advantage of a script called the honeypot to establish the portion of bots clicking on your web links. Setting up the script is extremely basic too. All you require to do is duplicate the script with the proper tracking domain name into the components of the landing page you wish to monitor.
The honeypot script can be made use of on landing pages only, which indicates that it’s not proper for direct link campaigns. Fortunately, Voluum also spots various other kinds of questionable clicks that are triggered by other sources.
This feature is a brand-new addition to the platform, as well as the principle is reasonably simple. It allows individuals to be able to place a marker or visual tag to various campaign variables depending upon their performance. This allows you to swiftly decide what metrics are doing well as well as which ones need to be altered.
Notifications as well as Customized Alerts
One of our top Voluum attributes is the platform’s ability to send out notices as well as alerts. Depending upon your setups, you can be updated based on different events as well as milestones achieved in your campaign. You can also get them on your smart phones as the tracking software program has applications available for both iPhone as well as Android.
System notices are preset in Voluum as well as can be set off by the following occurrences:
- First conversion
- First campaign with traffic
- Various conversion cap limits
- Failed payments
- Various other payment issues
Custom alerts, on the other hand, are entirely personalized. You choose what events are essential fo you. Are you testing a brand-new offer? Your campaign isn’t getting any type of conversions? You’re trying a new vertical? With alerts, you won’t need to be attached to your desktop. All you’ve got to do is set up the alert criteria. The moment the conditions are fulfilled, you will be promptly informed.
As any type of marketer would certainly tell you, optimization is an art form that you can only get a grip on via practice. Established marketing experts may not have much usage for this function. However, if you’re simply learning the ropes or don’t have much time on your hands to monitor all your campaigns, auto-campaign optimization can be a fantastic tool.
This kind of optimization immediately produces A/B payment that contain various landers and also offers to make sure that it can redirect the most effective web traffic to the very best offer based upon ROI and other requirements. It works on twenty-four-hour cycles in order to maintain the results up-to-date.
Inspecting the performance of your campaign is crucial, and Voluum enables you access to all the data you’ll ever before require in different formats. You can instantly produce numerous of reports that are produced in real time and also include approximately thirty unique data points. Several of the added evaluation attributes consist of:
- Website traffic logs
- Several currencies including euros, pounds, dollars and a whole lot more
- A devoted reporting API
For clients that prefer manual optimization, Voluum consists of a complete collection of functions that make optimizing campaigns easier. As an example, you can:
- Run A/B tests for flows
- Apply UP as well as UA filtering
- Override redirects dynamically
- Redirect to brand-new offers after having actually reached conversion caps
- Set up rule-based targeting
- Really fast
- Shields your data
- No investment in added devices
- Easy to use
- Variety of stats
- You can work with others.
- Split testing
- Lack of customer support.
- It is a cloud-based service, suggesting that it only stores your information for a limited period. This indicates that if you want to inspect your campaign performance from more than a year ago for instance, then that is not feasible.
Voluum Rates as well as Plans
Voluum’s plans as well as price structure have actually undergone a lot of changes since the company launched. After several years on the somewhat higher end of the scale, the tracker’s cost has gone down lately, and also the business has also enhanced the number of features readily available on all plans.
The Discover plan is one of the most reasonably priced, and also it permits up to twenty campaigns along with 3 months of information retention. It supplies limited tracking functions, and it’s aptfor affiliates learning the ropes.
Experienced individuals that are seeing a boost in need to go with either the Profit or Grow plans, which enable 6 as well as twelve months of information retention respectively. Both enable limitless campaigns, several custom domains, and also advanced tracking functions.
Final Thoughts on Voluum
Voluum has been around for plenty of time as well as is going to be here well into the future. It has established itself as a dependable as well as useful affiliate marketing tracking tool.
If you are new to this app and even new to affiliate marketing tracking, after that you can look at pointers through a Voluum tutorial online to get a much better concept of just how to track your campaign.
Voluum is an effective tool, and also although it does have some minor imperfections, the positives take precedence over the downsides, and also it is one of the very best affiliate marketing tracking platforms to utilize today.