Are you thinking of promoting your post manually on more than 10+ networks?
Not an excellent concept!
Promote your material smartly with few clicks on multiple social platforms.
Share your blog site material instantly or schedule it to publish later on numerous social profiles with SocialPilot, an outstanding automatic posting app which you can utilize from any web browser.
You can post on Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Google My Business, Tumblr, VK and Xing. For some time now, Hootsuite has actually led the social network management landscape. It hasn’t dominated the way a company like Google does for search but they’ve been around a long time since 2008 and have earned a respectable track record since then. If an upstart is going to compete with Hootsuite, they’re going to have to match them in functions and beat them on price. And, in general the product needs to be at least as simple to use.
This is the lens through which we’re viewing Social Pilot, which was founded in 2014. How do they compare to not just Hootsuite however all of the notable players in this area? They’re not precisely newbies, but they haven’t really made a huge splash yet. Its long list of functions make it a legitimate contender in the SMM market. And while you might not have actually heard of the platform, business like Amazon, Gartner, Samsung, and Vodafone have.
With strong momentum built up in 2018, Social Pilot has set its sights directly on their competitors and it’s not a stretch to think that Hootsuite remains in their crosshairs. Social Pilot matches them on almost every feature, nails the interface, and their pricing seems purpose-built to be checked out as a side-by-side contrast with Social Pilot coming out as the much better value on paper. With that in mind, let’s dive in more and a complete view of the offering in our Why Use Social Media Management Software – Socialpilot Review.
SocialPilot Review – Is SocialPilot the very best Social Network Management Platform?
SocialPilot is a social network management and social network scheduling platform that permits you to connect all of your social accounts so that you can manage them in one place. As well as being a great tool for people to use, this marketing tool is especially great for agencies and large teams, because depending upon the size of the plan you select, you can add up to 100 social media accounts.
You can easily publish to all popular social network platforms. SocialPilot works with Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, Tumblr, and VK.
SocialPilot’s social media scheduling includes enable you to schedule and publish social media posts to several accounts on several social media networks. You can easily personalize one post to appeal to the different audiences on each platform which will assist with engagement. You can likewise tag other users and brand names in your posts from within the SocialPilot dashboard to acquire more views on your posts.
The marketing tool likewise lets you create and schedule carousel posts for Facebook and LinkedIn, so there is no need to produce these manually any longer.
There is a content calendar that enables you to visualize your material plan for the weeks and months ahead, and if you are an agency you can quickly filter the brands you are working with so you can see one brand name or account at a time.
If you are beginning to lack ideas for fresh content, you can make the most of the curated content feature, which shows you short articles and other material that would pertain to your target market, and lets you immediately publish or schedule it to be posted to your accounts. There is a browser extension for this purpose too, so if you encounter anything interesting while you are searching the web, you can share it to your social accounts at the click of a button.
To stop you becoming overwhelmed with comments and messages, Social inbox lets you check out and respond to Facebook messages throughout different pages all in one location. You can share access with your group too, to guarantee that customer comments are responded to as quickly as possible.
In general, SocialPilot as a social network automation tool helps you stay organized and provide excellent customer support, regardless of how many accounts you are managing.
Social Pilot is focused on a large audience, with prices alternatives aimed at everything from small businesses to large business. What’s terrific is that there are no feature limitations nearly anything you can do at the highest level can also be done at the lowest. You just do it on a smaller scale.
SocialPilot has 3 tiers of prices for the primary plans, along with an individual plan for those who are simply getting started to schedulematerial, which is $8.33/ month.
The individual plan lets you connect 5 social profiles, publish 50 posts, and make use of the content curation features, so it’s outstanding value for a person who is simply starting.
- Professional ($ 30/month, or $25/month billed every year) At Social Pilot’s lowest level membership, you can handle 50 social profiles, make 200 posts each day with approximately 2,500 posts in the queue.
- Small Team ($ 50/month, $41.33/month billed every year) 100 social accounts, 500 posts per day, 5,000 posts in the queue.
- Agency ($ 100/month, $83.33/month billed yearly) 200 social accounts, 1,000 posts, 10,000 in the queue
- Enterprise (Custom prices) For customers who need to do more than the other plans allow for. SocialPilot white label service: If you are a big marketing company who want to utilize SocialPilot service under their own brand name, you can select the Enterprise plan.
Of the 3 functions you can not access with the Professional plan, just one of them works at that level: the Social Inbox, which lets you handle all inbound comments and messages from all your Facebook Pages in one location. The other 2 functions, Client Management and White Label PDFs for analytics are tailored towards agencies. For a full list of features with each plan, you can look Social Pilot’s prices page.
There’s nothing innovative or advanced about their interface, which serves them very well. It’s easy, tidy and very organised so it is extremely user friendly.
Even much better, on your first login, the platform guides you through the initial setup, showing you where and how to connect your various accounts, and developing an initial publishing schedule. The remainder of the platform is easy enough to figure out just by clicking through each module on the navigation bar, and there’s always an icon for accessing assistance on the page you’re working with.
There is a choice for bulk scheduling with a CSV file, if you wish to publish a large number of posts ahead of time.
Functions of SocialPilot
Now we get to the important bit. A good interface is a good thing to have, however it’s ultimately useless if there isn’t excellent software user interface with it. Eventually, the question we’ve got to ask when examining platforms like this is: Does it make the social media specialist’s life easier? And the response here is: yes.
The management of accounts is done cleanly and efficiently, as you can arrange each account into relevant groups (by channel, by customer, by whatever). SocialPilot lets you connect to all your social media accounts through a single user interface. If you’re posting the very same content throughout numerous channels, it’s easy enough to select them all as part of the procedure. However it’s even simpler if you’ve currently grouped them together – just select the group and the post goes where you desire it to. Social Pilot makes short work of scheduling, queuing, modifying, and sharing all your material, too. There’s even a content curation feature nestled within the posting module just search by keywords and when you have actually found something appropriate, you can publish, queue, or schedule it right there.
You can also use SocialPilot to automate your social network posts, so even when you are too busy to be publishing, or away on vacation, your social media accounts are active and working on auto-pilot. You can either pick to compose an easy text or a text with an image by picking Share as Text or Share as Image alternative.
Unlike publishing on social network accounts, SocialPilot does not enforce character limitations, providing users the free range they require to produce and share messages with their target audience.Other features include Social network Analytics, Customer Management, Bulk Scheduling & Custom-made FB Branding and more.
There’s also an useful internet browser extension for sharing on the go, and SocialPilot’s mobile app includes image editing functionality.
Its one defect in this department is a huge one, though: there’s no direct publishing of content with Instagram. Prior to 2018, this would be par for the course; Instagram did not allow posting from any 3rd party apps. But since a year ago, they began enabling business accounts to do this, to make it simpler for them to deal with their social network management platforms. Since then, there are plenty of platform choices for organizations to scheduleand post directly through Instagrams API. For some reason, Social Pilot didn’t jump on this and get it done. It’s in the works, but currently, if you produce a post on Social Pilot you’ll require to utilize their own mobile app to complete the job. It’s a 3 step procedure that’s more than a little troublesome, a technique that was common last time but is now basically outdated. And it’s not simply that direct publishing ability that Social Pilot lacks: there actually isn’t any significant integration with Instagram, no API integration at all. You can’t get analytics and even view post histories (unless you scheduled them in the platform to start with).
This is a pity since the rest of the analytics module is fantastic. It works with Facebook, Twitter, Pinterest, and LinkedIn, and offers insights into post performance that dive much deeper than the basic follower, reach, and engagement metrics. You’ll be able to get a birds eye view of what’s working, and then drill down much deeper to see why and how. You can discover who and where your most engaged audience members are, and what hashtags are resonating one of the most. You’ll discover audience demographics, along with the times and days they’re most active. If you can’t build an effective social network presence using these analytics, you won’t be able to blame Social Pilot.
There’s functionality for boosting posts, message management, bulk scheduling feature, content curation and even analytics too.
This is particularly true if you’re using Facebook for the bulk of your social media marketing. While Social Pilot does a lot of various things for different channels, it does everything for Facebook. One of the platform’s best functions is the Social Inbox, which lets you manage and react to all your FB comments and messages, across all accounts and profile and pages. For agencies managing this part of their clients’ heavy raising the ease with which they’ll be able to stay on top of all their communication may deserve the month-to-month cost alone. If they could add this feature to more platforms, so that social media managers never ever have to leave the Social Pilot platform, that could be a key factor for a great deal of prospective customers.
Immediately share post to your social accounts and profile with RSS
Another tool that can save you lots of time is the RSS feed tool. You can include the RSS feed URL of your (or somebody else’s) site so that it gets shared across all of your social network accounts automatically each time a brand-new post goes live. If you are a business or an agency then you will absolutely want to opt for among the 3 main plans, ‘Professional’, ‘Small Team’, or ‘Agency, as these plans all provide you access to analytics and reposts, bulk scheduling tool, RSS feeds, support, and the capability to add team members.
Possibly it’s due to the fact that of their fairly unknown status, but Social Pilot doesn’t have much in the way of 3rd party integrations or apps. This is one area that harms the platforms opportunities with bigger companies, who’ll likely have bigger technology environments that are not simply social media related. Apps linking project management, ecommerce, CRM, and many other pieces of the marketing pie with social media marketing platforms are plentiful there are over 150 that work with Hootsuite. This should not impact Social Pilot’s customers on the small side of things (Professional and Small Teams plans), and these app integrations aren’t required to build a successful social network presence, but some bigger clients may want to do their research and make sure they can (or will have the ability to) connect to their other software solutions.
For the time being, though, Social Pilot provides a kind of workaround by supporting integration with Zapier a 3rd party web service that handles the integration of other web apps. If you connect your Social Pilot account with your Zapier account, you can then link any of more than 1,000 apps back to Social Pilot, sharing information between them to ease workflows. Naturally, this isn’t free, therefore is going to cost you another regular monthly charge, paid to another company. On the plus side, you’re still saving money with Social Pilot over Hootsuite.
Other notable integrations include:
- Project Manager
- URL shortening services like Google, Bitly, Sniply, Rebrandly, and Feedly. You can connect Social Pilot to your account on any or all of these services, make it the default for any or all of your accounts, and long links will instantly be shortened when you develop a post.
- Web web browser extensions for Chrome, Safari, and Firefox, which enable you to save and schedule any page you might be taking a look at. It’s likewise handy for when you’re goofing at work and something catches you. Hit that extension button and bam! You’re working.
Social Pilot has been around since 2014, but they’re still commonly perceived as a new player in the social media management market. They have actually used the time because their founders carefully, developed a product that has complete functions, collaborative, and incredibly easy to use. They can win over a lot of brand-new consumers who are tired of overpaying for competing products.
There are still a few things that need to be addressed/brought up to speed, most significantly the platform’s lack of Instagram functionality. While you can link your Instagram accounts to the platform and schedule things through it, all that gets you is the ability to see what you’re doing on Instagram together with everything else. You will not in fact have the ability to do anything with Instagram (no direct publishing, no information). That’s something they have actually got in the works, however it’s a problem for online marketers and social media managers who are working with Instagram every day.
Still, for smaller organizations, and any organization or agency handling popular Facebook pages, Social Pilot will be a welcome change of scenery. Add to the fact that it supports Twitter, Pinterest, Blogs, Google+, and LinkedIn, and it all produces a very excellent platform. For any brand beginning to get serious about social media management, or agencies wanting to much better handle their several clients, Social Pilot need to remain in your shortlist of platforms to take a look at.
How is SocialPilot different than other social network tools?
SocialPilot is not the only publishing service out there. In reality, there are numerous others that have been around longer than it has.
Buffer and Hootsuite, for example, are another popular apps for this function.
So what makes SocialPilot various or even better?
All 3 services provide premium plans, but SocialPilot’s cost of $10/month is very little compared to Buffer’s $15/month and Hootsuite’s $17.49/ month.
Should you use SocialPilot to handle your social network?
Whether you are a single user, small business, big group, or agency, we highly recommend that you utilize SocialPilot for your social media management. SocialPilot is a fraction of the price of equivalent social network tools and offers all of the features you need to provide expert social network management options for your business or for your customers.
The white labeling solution is a fantastic choice to have if you are managing social network for another organization, as it can make you look professional and being reputable, as it will look like you have your own dedicated software to run their accounts. You can also download white labeled reports to send to your customers.
Collaboration features make it simple to handle your social media with a team, enabling you to grant different levels of access to different users. This can likewise work well if you are using freelancers or interns to aid with your material and scheduling because while they can develop and schedule posts, you will still have the option to authorize it prior to it goes live if you wish to.
Overall we feel this is an excellent tool for the cost, and its works for small businesses simply starting in addition to bigger agencies, so it can grow with your company.